International marketing 3
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This document provides an overview of topics to be covered in an international marketing course, including international marketing planning, marketing research, market analysis, marketing strategies of multinational companies from the EU, US and Japan, and various foreign market entry strategies such as exporting, licensing, joint ventures, and acquisitions. It also recommends the book "Cateora and Graham" and lists the relationship manager of HDFC Bank, faculty member at GLA University, and MD of Shyam Hospital as being related to the course content.
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International marketing 3
- 1. INTERNATIONAL MARKETING Recommended Book:- Cateora and Graham
- 2. PGDM (IIM Raipur) Bakhresa FMCG (South Africa) Relationship Manager (HDFC Bank) MD- Shyam Hospital Faculty(MBA)- GLA University, Mathura Swarit Yadav
- 3. Topics to be covered International marketing planning Marketing research Global marketing information sources Marketing information system Market analysis Marketing strategies of EU, US and Japanese MNC’s Foreign market entry strategy Exporting, licensing, joint ventures, strategic alliances, Acquisitions, franchising, assembly operations, management contracts, turnkey operations, free trade zones