Rural marketing 7

1. RURAL MARKETING

2. PGDM (IIM Raipur)
Bakhresa FMCG (South Africa)
Relationship Manager (HDFC Bank)
MD- Shyam Hospital
Faculty(MBA)- GLA University, Mathura
Swarit Yadav

3. Promotion strategy
 Mass media
 Local media
 Personalized media

4. Profile target audience
 Social class and intentions
 Consumer receptivity
 Growing brand consciousness
 Life style
 Buying roles
 Purchase needs
 Community and personal value proposition
 Value for money proposition

5. Promotion strategy design
 Communication objectives
 Message content
 Message structure
 Message format
 Message source
 Selecting the channels
 Deciding on promotion mix
 Communication budget