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This document discusses rural marketing strategies. It outlines traditional distribution approaches for rural markets like working with wholesalers, retailers, and using vans to reach weekly markets. It also mentions new approaches may be needed to account for changing market and distribution trends and dynamics in rural areas.
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Rural marketing 8
This document discusses rural marketing strategies. It outlines traditional distribution approaches for rural markets like working with wholesalers, retailers, and using vans to reach weekly markets. It also mentions new approaches may be needed to account for changing market and distribution trends and dynamics in rural areas.
Rural marketing 5
This document discusses rural marketing strategies and product strategies. It outlines the 4Ps of marketing - product, price, place, and promotion. It then focuses on product strategies, explaining how to achieve product-market fit, encourage innovativeness, gain a competitive edge, and better utilize resources. It also defines product mix, line, and item decisions companies must make to manage their product portfolio.
Rural marketing 6
This document discusses rural marketing pricing strategies and policies. It outlines objectives like profit, sales, competition, and development that influence pricing strategies. It also discusses pricing approaches and methods. Finally, it examines how pricing relates to factors like quality, value, price, distribution, promotion, government regulations, and competition for rural customers.
Rural marketing 7
This document outlines strategies for marketing to rural audiences, including profiling the target audience based on social class, lifestyle, buying roles, and values. It recommends using mass media, local media, and personalized media for promotion. The promotion strategy design section discusses determining communication objectives, messages, channels, and budgets.
Rural marketing 4
This document discusses segmenting and targeting rural markets. It outlines various bases for segmenting rural consumer markets, including geographic, demographic, psychographic, behavioral, and multi-attribute segmentation. Some examples of segments discussed include lifestyle, user status, place of purchase, household potential index, and market potential index. The document also covers evaluating segments based on attractiveness and company fit, selecting target segments, and choosing a coverage strategy such as undifferentiated, differentiated, or concentrated marketing.
Segmentation
This document discusses market segmentation. It defines market segmentation as dividing a total market into smaller, internally similar groups based on factors that influence demand. The key bases for segmentation include geographic, demographic, psychographic, and behavioral factors. The segmentation process involves identifying customer needs and wants, distinguishing characteristics between segments, and estimating market potential. For effective segmentation, the distinguishing characteristics must be measurable, segments must be accessible at low cost, and segments must be large enough to be profitable. Benefits of segmentation include satisfying specific customer groups and selecting target markets.
STP Strategies
This document discusses STP strategies in marketing planning. It explains that markets are fragmented with diverse customers having different needs. STP refers to segmentation, targeting, and positioning. Segmentation involves grouping customers based on similar attributes to address their needs. Targeting means selecting specific segments to pursue based on fit with resources and goals. Positioning differentiates a brand based on meaningful attributes to convey its value and set it apart from competitors. The document provides examples of segmentation variables and strategies for targeting segments broadly or narrowly.
What are the different levels of market segmentation
There are four main levels of market segmentation: 1) Geographic segmentation divides markets based on location factors like country, climate, and population characteristics. 2) Demographic segmentation divides markets based on variables like age, gender, family size, income, and religion. 3) Psychographic segmentation divides markets based on lifestyle, personality traits, and psychological factors. The VALS framework is one method that segments based on motivations and resources. 4) Behavioral segmentation divides markets based on behaviors like usage rate, benefits sought, user status, and brand loyalty. The document provides an overview of market segmentation levels and frameworks including the VALS model from the perspective of marketing professors Sameer Mathur and Madhusudan Dahal.
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Rural marketing 8
This document discusses rural marketing strategies. It outlines traditional distribution approaches for rural markets like working with wholesalers, retailers, and using vans to reach weekly markets. It also mentions new approaches may be needed to account for changing market and distribution trends and dynamics in rural areas.
Rural marketing 5
This document discusses rural marketing strategies and product strategies. It outlines the 4Ps of marketing - product, price, place, and promotion. It then focuses on product strategies, explaining how to achieve product-market fit, encourage innovativeness, gain a competitive edge, and better utilize resources. It also defines product mix, line, and item decisions companies must make to manage their product portfolio.
Rural marketing 6
This document discusses rural marketing pricing strategies and policies. It outlines objectives like profit, sales, competition, and development that influence pricing strategies. It also discusses pricing approaches and methods. Finally, it examines how pricing relates to factors like quality, value, price, distribution, promotion, government regulations, and competition for rural customers.
Rural marketing 7
This document outlines strategies for marketing to rural audiences, including profiling the target audience based on social class, lifestyle, buying roles, and values. It recommends using mass media, local media, and personalized media for promotion. The promotion strategy design section discusses determining communication objectives, messages, channels, and budgets.
Rural marketing 4
This document discusses segmenting and targeting rural markets. It outlines various bases for segmenting rural consumer markets, including geographic, demographic, psychographic, behavioral, and multi-attribute segmentation. Some examples of segments discussed include lifestyle, user status, place of purchase, household potential index, and market potential index. The document also covers evaluating segments based on attractiveness and company fit, selecting target segments, and choosing a coverage strategy such as undifferentiated, differentiated, or concentrated marketing.
Segmentation
This document discusses market segmentation. It defines market segmentation as dividing a total market into smaller, internally similar groups based on factors that influence demand. The key bases for segmentation include geographic, demographic, psychographic, and behavioral factors. The segmentation process involves identifying customer needs and wants, distinguishing characteristics between segments, and estimating market potential. For effective segmentation, the distinguishing characteristics must be measurable, segments must be accessible at low cost, and segments must be large enough to be profitable. Benefits of segmentation include satisfying specific customer groups and selecting target markets.
STP Strategies
This document discusses STP strategies in marketing planning. It explains that markets are fragmented with diverse customers having different needs. STP refers to segmentation, targeting, and positioning. Segmentation involves grouping customers based on similar attributes to address their needs. Targeting means selecting specific segments to pursue based on fit with resources and goals. Positioning differentiates a brand based on meaningful attributes to convey its value and set it apart from competitors. The document provides examples of segmentation variables and strategies for targeting segments broadly or narrowly.
What are the different levels of market segmentation
There are four main levels of market segmentation: 1) Geographic segmentation divides markets based on location factors like country, climate, and population characteristics. 2) Demographic segmentation divides markets based on variables like age, gender, family size, income, and religion. 3) Psychographic segmentation divides markets based on lifestyle, personality traits, and psychological factors. The VALS framework is one method that segments based on motivations and resources. 4) Behavioral segmentation divides markets based on behaviors like usage rate, benefits sought, user status, and brand loyalty. The document provides an overview of market segmentation levels and frameworks including the VALS model from the perspective of marketing professors Sameer Mathur and Madhusudan Dahal.
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Product and its selection strategies
✔Features of a product
✔Classification of a product
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✔Product Mix
✔Dimensions of Product Mix
✔Strategies of product Mix
✔Product Life Cycle
✔Reasons for Product Failure
Market segmentation in resorts purpose and types
Market segmentation in the resort industry involves dividing the market into distinct groups based on characteristics like demographics, behaviors, and geography. There are several types of market segmentation used in resorts including demographic segmentation based on variables like age, income, and gender. Market segments must be identifiable, accessible, substantial, and durable to be profitable. An example of demographic segmentation identifies a segment of "Golf Best Customers" based on their average age, gender, education, income, number of rounds played, and years playing golf. Segmentation allows resorts to better understand customer groups and tailor products and marketing to build loyalty.
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The document discusses STP strategies and provides examples of how companies segment, target, and position in the marketplace. It covers segmentation bases like demographics, psychographics, and consumption behaviors. Targeting criteria include identifying sizable, stable, and accessible market segments. Positioning involves developing a product image relative to competitors. An example is provided of Maggi positioning instant noodles in India as a fast, convenient snack.
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segmenting targeting and positioning
The document discusses segmentation, targeting, and positioning (STP) as key marketing strategies. Segmentation involves dividing the total market into smaller subgroups. Targeting is selecting specific segments to enter. Positioning is how a product is defined in consumers' minds relative to competitors. Effective segmentation is measurable, accessible, substantial, differentiable, and actionable. Targeting evaluates segment size, growth, competition, accessibility, and alignment. Positioning strategies include differentiation by product, price, people, etc. Examples provided are of ITC Bingo snacks and Airtel mobile network positioning their offerings for specific consumer segments in India.
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This document provides an overview of international marketing promotion strategies. It discusses topics like promotion mix, personal selling, international advertising, and global e-marketing. The document outlines the composition of a promotion strategy, including objectives, budget, and integrating advertising, sales promotion, public relations, personal selling, and direct marketing. It also summarizes strategies for advertising, including objectives, budget, creative strategy, media planning, and evaluating effectiveness. Sales promotion strategies target consumers, salespeople and business buyers through various incentive-based activities. The overall role of promotion is to stimulate demand by building customer relationships and focus.
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The document discusses service marketing and delivery through intermediaries and electronic channels. It will cover topics like the service marketing mix, developing intangible products, service distribution strategies, and common issues and effective strategies for delivering services through intermediaries. Specific intermediaries that will be examined include franchises, agents/brokers, and electronic channels. The benefits and challenges of each will be outlined.
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Product and its Branding -Marketing Management
Product and its selection strategies
✔Features of a product
✔Classification of a product
✔Levels of a product
✔Product Mix
✔Dimensions of Product Mix
✔Strategies of product Mix
✔Product Life Cycle
✔Reasons for Product Failure
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Market segmentation in the resort industry involves dividing the market into distinct groups based on characteristics like demographics, behaviors, and geography. There are several types of market segmentation used in resorts including demographic segmentation based on variables like age, income, and gender. Market segments must be identifiable, accessible, substantial, and durable to be profitable. An example of demographic segmentation identifies a segment of "Golf Best Customers" based on their average age, gender, education, income, number of rounds played, and years playing golf. Segmentation allows resorts to better understand customer groups and tailor products and marketing to build loyalty.
Marketing management basics notes
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The document discusses the major steps in developing an effective integrated marketing communications program, including identifying the target audience, determining communication objectives, designing messages, selecting communication channels, establishing a budget, and selecting an appropriate marketing communications mix. It also covers developing advertising programs, sales promotion, public relations, direct marketing, and personal selling as tools in an integrated marketing communications strategy.
Advertising
This document outlines the key aspects of the advertising planning process. It discusses the major types of advertising including product and institutional advertising. The major decisions in planning advertising are then explained as setting objectives like informing, persuading or reminding consumers, setting the budget, creating the advertising message, selecting media like television or magazines, and evaluating the advertising through pre-testing and post-testing. Objectives can aim to build primary or selective demand depending on the product life cycle stage. Factors like competition and media timing must also be considered in the planning process.
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The document discusses STP strategies and provides examples of how companies segment, target, and position in the marketplace. It covers segmentation bases like demographics, psychographics, and consumption behaviors. Targeting criteria include identifying sizable, stable, and accessible market segments. Positioning involves developing a product image relative to competitors. An example is provided of Maggi positioning instant noodles in India as a fast, convenient snack.
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segmenting targeting and positioning
The document discusses segmentation, targeting, and positioning (STP) as key marketing strategies. Segmentation involves dividing the total market into smaller subgroups. Targeting is selecting specific segments to enter. Positioning is how a product is defined in consumers' minds relative to competitors. Effective segmentation is measurable, accessible, substantial, differentiable, and actionable. Targeting evaluates segment size, growth, competition, accessibility, and alignment. Positioning strategies include differentiation by product, price, people, etc. Examples provided are of ITC Bingo snacks and Airtel mobile network positioning their offerings for specific consumer segments in India.
Chapter 3 Market segmentation
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Three Phases of Marketing Strategy
Geographic Segmentation
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Criteria for Effective Targeting of Segments
Implementing Segmentation Strategies
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The document discusses a project to increase revenue and efficiency for a bike sharing company. It involves creating models for dynamic pricing and converting casual to registered customers. It analyzes the company's owned and leased fleet costs and margins. The deliverables include managing fleet percentage and promoting discounts. Dynamic pricing and demand prediction based on weather could increase profitability. Reducing the leased fleet by 60% could yield $4.1 million more per year in revenue. Different pricing matrices for owned and leased bikes are analyzed.
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This document outlines the topics that will be covered in a marketing management course taught by Swarit Yadav. The course covers 4 units: 1) introduction to marketing management, 2) marketing environment, 3) consumer behavior, and 4) business buyer behavior. Some of the key topics that will be discussed include segmentation, targeting, and positioning, the marketing mix (4Ps), marketing information systems, consumer and business decision-making processes, and analyzing the marketing environment.
Digital marketing
The document outlines the key topics that will be covered in a course on digital marketing across 5 units. Unit 1 will cover traditional vs digital marketing practices and the digital consumer journey. Unit 2 will discuss e-commerce, online marketing mix, and digital consumer behavior. Unit 3 will focus on acquiring and engaging users through digital channels like content, search, mobile, social and video marketing. Unit 4 will cover digital transformation and leadership. Unit 5 will examine digital innovation and trends in areas like security, online communities and marketing applications.
Marketing management
This document outlines the topics that will be covered in a marketing management course taught by Swarit Yadav. The course covers 4 units: marketing environment, consumer buying behavior, business buyer behavior, and segmentation, targeting, and positioning. Some key areas that will be discussed include environmental scanning, factors influencing consumer and business buyers, market segmentation approaches, and marketing information systems. The document also provides an overview of the content that will be included under each topic, such as models of consumer decision making and techniques for analyzing the macro environment.
International marketing 1
This document provides an overview of key concepts in international marketing. It defines international marketing as planning, pricing, promoting, and directing the flow of goods and services to consumers in more than one country for profit. It also outlines four stages of international marketing involvement, from no direct foreign marketing to full international commitment. Additionally, it discusses factors like cultural differences, environmental adaptation, and avoiding ethnocentrism that are important considerations in international markets.
International marketing 3
This document provides an overview of topics to be covered in an international marketing course, including international marketing planning, marketing research, market analysis, marketing strategies of multinational companies from the EU, US and Japan, and various foreign market entry strategies such as exporting, licensing, joint ventures, and acquisitions. It also recommends the book "Cateora and Graham" and lists the relationship manager of HDFC Bank, faculty member at GLA University, and MD of Shyam Hospital as being related to the course content.
International marketing 2
This document discusses the political environment and risks faced by international businesses. It covers topics like forms of government, political parties, nationalism, and trade disputes that can lead to political instability. It also describes various economic and political risks such as expropriation, exchange controls, import restrictions, and terrorism. The document provides examples of how these risks have impacted companies operating abroad and gives strategies for lessening political vulnerability like forming joint ventures, expanding investments, and political bargaining.
International marketing 5
This document provides an overview of international marketing and pricing strategies. It discusses topics such as international pricing objectives, approaches to setting international prices including full cost versus variable cost and skimming versus penetration pricing. It also covers pricing issues like dumping, transfer pricing strategies, and factors that influence pricing decisions including costs, competition, demand, and the experience curve effect. The document provides examples and definitions of concepts like price escalation, countertrade, and various pricing methods used in international business.
International marketing 4
This document discusses various topics related to international marketing and product adaptation for foreign markets. It begins by listing recommended reading on the topic and topics to be covered, such as product policy, design, branding, and packaging decisions. It then discusses factors to consider when designing an international marketing program, including the degree of product standardization versus adaptation required. Key decisions for product policy are outlined, such as product type and life cycle. Reasons for product adaptation versus standardization are provided. The benefits of strong brands in local markets are described. International product strategies such as straight extension, adaptation, and innovation are introduced. Considerations for adapting products to foreign markets include target markets, regulations, competition, and company capabilities.
International marketing6
This document provides an overview of international marketing promotion strategies. It discusses topics like promotion mix, personal selling, international advertising, and global e-marketing. The document outlines the composition of a promotion strategy, including objectives, budget, and integrating advertising, sales promotion, public relations, personal selling, and direct marketing. It also summarizes strategies for advertising, including objectives, budget, creative strategy, media planning, and evaluating effectiveness. Sales promotion strategies target consumers, salespeople and business buyers through various incentive-based activities. The overall role of promotion is to stimulate demand by building customer relationships and focus.
Service marketing3
The document discusses service marketing and delivery through intermediaries and electronic channels. It will cover topics like the service marketing mix, developing intangible products, service distribution strategies, and common issues and effective strategies for delivering services through intermediaries. Specific intermediaries that will be examined include franchises, agents/brokers, and electronic channels. The benefits and challenges of each will be outlined.
Service marketing2
This document discusses key concepts in service marketing. It covers service quality, customer expectations, and managing perishability. For service quality, it outlines the five dimensions of reliability, responsiveness, assurance, empathy, and tangibles. It provides examples for each dimension. Customer expectations involve understanding what customers expect from a service. Managing perishability refers to addressing the fact that many services cannot be stored. The document recommends a book on service marketing and is presented by a faculty member.
Service marketing6
This document provides an overview of key concepts in international marketing and globalization. It discusses factors such as the benefits of going global, strategies for entering foreign markets like importing/exporting and direct investment, developing an international marketing strategy, and setting an international distribution strategy. The document also covers topics like trade barriers, economic integration agreements, and the transition from multinational corporations to global marketers.
Service marketing1
This document provides an overview of key concepts in services marketing. It begins by discussing IBM's shift from manufacturing to services, with services now accounting for over half of IBM's revenues. The document then defines what services are and distinguishes between service industries, services as products, customer service, and derived services. It also discusses the tangibility spectrum and trends in the service sector. The rest of the document covers why services marketing is important given the rise of service economies and customers demanding solutions. It then discusses the differences between goods and services marketing and highlights characteristics of services like intangibility. Finally, it introduces the expanded services marketing mix framework which includes people, physical evidence, and processes in addition to the traditional 4Ps.
Service marketing5
CRM is a business philosophy focused on developing long-term relationships with customers. It involves understanding customer needs, maintaining open communication, and delivering superior customer value profitably. The role of salespeople is to build and promote customer relationships by identifying needs, coordinating cooperation, and leading relationship development. Successful CRM leads to a unique asset of relationship networks. Relationship marketing similarly focuses on customer retention and relationship enhancement rather than new customer acquisition. On-demand CRM software like Salesforce has become popular due to its low costs and minimal IT requirements compared to on-premise software. Open source CRM is also emerging as a lower-cost alternative.
Service marketing4
This document discusses topics related to integrated service marketing communications. It covers delivering consistent messages across all communication channels, both external and internal. Five major approaches are outlined to overcome challenges in service communication due to intangibility, managing promises and expectations, customer education, and internal marketing. Other topics covered include new service development, service experiences, front office vs back office functions, service recovery strategies, and benefits of service guarantees.
Rural marketing 11
The document discusses the challenges of rural communication including the heterogeneity and spread of rural populations across India, low literacy levels, and varying media reach and habits across different states. It outlines key factors to consider for effective rural communication such as identifying and profiling the target audience, determining communication objectives, designing appropriate messages, selecting relevant communication channels, and measuring the impact of communication strategies. Various rural communication media and strategies are also described such as the use of folk media, sales promotions, and events to reach rural audiences.
Rural marketing 12
The document discusses the cooperative movement in rural marketing in India. It notes that the National Agricultural Co-operative Marketing Federation of India (NAFED) is the apex body for cooperative marketing. Other cooperative organizations mentioned include the Grape Growers Association of Maharashtra and the Small Farmers Agriculture Consortium. Recent trends in rural marketing discussed include the rise of contract farming, bilateral trade agreements, and the role of government organizations and private companies in providing market access and information to farmers.
Rural marketing 10
The document outlines the process for conducting rural marketing research in India. It discusses defining business and research objectives, determining the budget, designing the research approach and tools, sampling methods, developing research instruments, collecting and analyzing data, and reporting findings. Some key aspects covered include using both qualitative and quantitative primary and secondary research, tools like participatory rural appraisals, and considerations for fieldwork in rural contexts like building rapport, appropriate communication, and cultural sensitivities.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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