The document discusses internalization theory, which explains why firms expand abroad through foreign direct investment rather than exporting or licensing. It explores how internalization can help firms reduce transaction costs and better exploit firm-specific advantages in knowledge and technology. Wholly owned subsidiaries allow firms to internalize markets and control valuable information, though cultural and institutional differences across countries can increase costs. Licensing also has drawbacks like high transaction costs and potential loss of competitive advantages. Overall, internalization theory holds that firms will internalize activities abroad when the benefits of controlling resources and capabilities outweigh the costs of international expansion.
Hyundai is launching the new Genesis model to target the premium car market and move away from its past strategy of focusing on low cost. To gain a competitive advantage, firms can pursue either a low cost strategy, differentiation strategy, or focused strategy. Michael Porter's model outlines how firms can analyze their value chain activities to lower relative costs or create unique differentiation to deliver extra value for customers.
The document discusses diversification strategy and its relationship to firm performance. It defines different types of diversification, like related and unrelated diversification. While diversification can help firms grow and spread risk, creating synergies between different business is difficult to achieve in practice. Empirical evidence on the relationship between diversification and performance is mixed, with some studies finding diversified firms perform worse. The document examines different motives for diversification and argues that growth alone does not create shareholder value unless synergies exist. It also outlines Porter's tests that diversification must meet to benefit shareholders.
The eclectic paradigm proposes that there are three main advantages that influence a firm's international production:
1) Ownership-specific advantages such as trademarks, production techniques, or entrepreneurial skills.
2) Location-specific advantages like raw materials, low wages, or taxes in a particular country.
3) Internalization advantages where firms choose to internally produce rather than through partnerships to exploit firm-specific advantages.
The paradigm also notes that the significance of these ownership, location, and internalization (OLI) advantages varies across industries, countries, and firms. It provides a framework to analyze what drives international production rather than making predictions.
Growth Strategy refers to a strategic plan formulated and implemented for expanding firm’s business. This can be done in various ways described in the presenation
This document discusses strategies for managing a group of diversified businesses. It explains that diversification involves operating in multiple business lines across different industries. A diversified company must craft a strategy that addresses several businesses competing in diverse environments. The document outlines related diversification, which involves businesses with strategic fits between value chains, and unrelated diversification, with no strategic fits. Related diversification offers potential for competitive advantages from skills transfer and cost savings, while unrelated diversification scatters risk across industries but provides limited competitive benefits. The document also discusses strategies for entering new businesses and evaluating diversification approaches.
The document discusses various aspects of corporate strategy formulation. It defines corporate strategy as dealing with a company's overall growth orientation, portfolio of industries/markets, and coordination across business units. The key elements discussed include:
1. The 6 steps to effective strategy formulation: defining the organization, mission, objectives, competitive strategy, implementation, and evaluation.
2. Types of directional strategies like growth, stability, and retrenchment and the concentrations, diversifications, and portfolio analysis used within them.
3. Methods for managing strategic alliances, business units, resources, and capabilities across a corporation.
The document discusses tools for conducting external analysis, including PESTEL, Porter's Five Forces framework, industry life cycles, and strategic group, market, and segment analysis. PESTEL involves analyzing political, economic, social, technological, environmental, and legal factors in the macro-environment. Porter's Five Forces examines competitive rivalry, potential new entrants, substitutes, suppliers, and buyers. Industry analysis also considers life cycles and competitive dynamics. Competitor profiling involves strategic groups and evaluating market segments. External analysis breaks down the external environment to understand industry trends and competitive forces.
This document discusses strategic management and the strategic planning process. It defines strategy and outlines three levels of strategy: corporate, business unit, and functional. It then describes the strategic planning process, which includes establishing strategic intent, conducting an environmental scan involving internal and external analysis, and formulating strategy by defining the mission and objectives. The process aims to help organizations effectively manage opportunities and threats to achieve long-term goals.
Hyundai is launching the new Genesis model to target the premium car market and move away from its past strategy of focusing on low cost. To gain a competitive advantage, firms can pursue either a low cost strategy, differentiation strategy, or focused strategy. Michael Porter's model outlines how firms can analyze their value chain activities to lower relative costs or create unique differentiation to deliver extra value for customers.
The document discusses diversification strategy and its relationship to firm performance. It defines different types of diversification, like related and unrelated diversification. While diversification can help firms grow and spread risk, creating synergies between different business is difficult to achieve in practice. Empirical evidence on the relationship between diversification and performance is mixed, with some studies finding diversified firms perform worse. The document examines different motives for diversification and argues that growth alone does not create shareholder value unless synergies exist. It also outlines Porter's tests that diversification must meet to benefit shareholders.
The eclectic paradigm proposes that there are three main advantages that influence a firm's international production:
1) Ownership-specific advantages such as trademarks, production techniques, or entrepreneurial skills.
2) Location-specific advantages like raw materials, low wages, or taxes in a particular country.
3) Internalization advantages where firms choose to internally produce rather than through partnerships to exploit firm-specific advantages.
The paradigm also notes that the significance of these ownership, location, and internalization (OLI) advantages varies across industries, countries, and firms. It provides a framework to analyze what drives international production rather than making predictions.
Growth Strategy refers to a strategic plan formulated and implemented for expanding firm’s business. This can be done in various ways described in the presenation
This document discusses strategies for managing a group of diversified businesses. It explains that diversification involves operating in multiple business lines across different industries. A diversified company must craft a strategy that addresses several businesses competing in diverse environments. The document outlines related diversification, which involves businesses with strategic fits between value chains, and unrelated diversification, with no strategic fits. Related diversification offers potential for competitive advantages from skills transfer and cost savings, while unrelated diversification scatters risk across industries but provides limited competitive benefits. The document also discusses strategies for entering new businesses and evaluating diversification approaches.
The document discusses various aspects of corporate strategy formulation. It defines corporate strategy as dealing with a company's overall growth orientation, portfolio of industries/markets, and coordination across business units. The key elements discussed include:
1. The 6 steps to effective strategy formulation: defining the organization, mission, objectives, competitive strategy, implementation, and evaluation.
2. Types of directional strategies like growth, stability, and retrenchment and the concentrations, diversifications, and portfolio analysis used within them.
3. Methods for managing strategic alliances, business units, resources, and capabilities across a corporation.
The document discusses tools for conducting external analysis, including PESTEL, Porter's Five Forces framework, industry life cycles, and strategic group, market, and segment analysis. PESTEL involves analyzing political, economic, social, technological, environmental, and legal factors in the macro-environment. Porter's Five Forces examines competitive rivalry, potential new entrants, substitutes, suppliers, and buyers. Industry analysis also considers life cycles and competitive dynamics. Competitor profiling involves strategic groups and evaluating market segments. External analysis breaks down the external environment to understand industry trends and competitive forces.
This document discusses strategic management and the strategic planning process. It defines strategy and outlines three levels of strategy: corporate, business unit, and functional. It then describes the strategic planning process, which includes establishing strategic intent, conducting an environmental scan involving internal and external analysis, and formulating strategy by defining the mission and objectives. The process aims to help organizations effectively manage opportunities and threats to achieve long-term goals.
Types of technology transfer & acquisition; Modes of technology transfer; Importance, barriers & steps in internal technology transfer; Importance, barriers & steps in external technology transfer; Management of technology acquisition by a nation;
Technology strategy at national level; Technology strategy at organizational level; Generation / development of technology; S curve of technology evolution; Technology progression
Corporate level strategies involve determining a company's overall direction and scope. This includes stability strategies like maintaining the status quo, expansion strategies like diversification and internationalization to grow, and retrenchment strategies like downsizing or divestment. Expansion strategies allow companies to broaden their business and improve performance through activities such as concentrating on existing markets, integrating related business functions, diversifying into new products or markets, cooperating with other companies, and expanding internationally.
The document discusses various expansion strategies that organizations can pursue to achieve growth. It describes concentration strategies like market penetration, market development, and product development that involve competing within a single industry. Integration strategies like vertical and horizontal integration combine related business activities. Diversification strategies involve adding new markets, products or industries that are either related or unrelated to the existing business. The document provides examples and definitions of these different expansion strategies.
Unit 4 production, marketing, financial and human resource management of glob...Ganesha Pandian
This document provides an overview of unit 4 which covers production, marketing, financial and human resource management for global businesses. It discusses topics such as global production strategies, location decisions, scale of operations, make or buy decisions, quality considerations, global supply chain issues, international marketing strategies, investment decisions, exchange rate risk management, strategic orientation, and selection of expatriate managers. The document contains several sub-sections on each of these topics with definitions, explanations, and factors to consider. It also lists two references used to prepare the material.
This document summarizes key concepts from Chapter 8 of the textbook "Strategic Management: Concepts and Cases 9e" regarding international strategy. It discusses 1) motives for international strategies, 2) benefits, 3) factors determining national advantage, 4) corporate-level strategies, 5) entry modes, 6) outcomes of diversification, and 7) risks. The chapter covers traditional vs emerging motives for internationalization and how firms formulate strategies to enter foreign markets while managing political and economic risks.
The document provides an overview of conducting an internal analysis for strategic management. It discusses analyzing an organization's resources and capabilities, including its resource-based view, business model, value chain, functional resources, and functional capabilities. Key aspects covered include identifying the organization's strengths and weaknesses, distinctive competencies, core competencies, management functions, strategic marketing issues like market position and segmentation, marketing mix, product life cycle, and brand reputation. The internal analysis is critical for understanding an organization's internal strategic factors to determine if it can take advantage of opportunities and avoid threats.
corporate–level strategies INTERNATIONALISATION, COOPERATION & DIGITALISATIONNinoe George
The document discusses various corporate-level strategies including internationalisation strategies, cooperation strategies, and digitalisation strategies.
Internationalisation strategies allow companies to expand globally and there are various entry modes and factors to consider. Cooperation strategies like mergers and acquisitions, joint ventures, and strategic alliances allow firms to work together competitively or cooperatively. Digitalisation strategies transform value chains and involve three phases of choosing patterns, models, and designs to implement new technologies.
Cost Leadership / Low-cost Business Strategy:
A cost leadership strategy is an integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to that of competitors, with features that are acceptable to customers.
The document discusses Porter's Five Forces model for analyzing industry competition and attractiveness. It describes each of the five competitive forces - threat of new entrants, bargaining power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. It provides examples of how each force can impact an industry using Coca-Cola's industry as an example. The document also discusses competitive advantages firms can achieve through cost leadership or differentiation strategies and notes some strengths and limitations of Porter's Five Forces model.
Diversification is a corporate strategy where a firm enters new markets or industries that are not currently part of its business by developing new products for those markets. Firms diversify for reasons such as having excess resources, diminishing growth in their current industry, cost savings opportunities, or spreading business risks. There are two main types of diversification: related diversification, where a firm leverages its technical expertise across industries, and unrelated diversification, where a firm enters industries with no strategic fit. Firms must evaluate the attractiveness and costs of new industries as well as whether diversification creates shareholder value.
Retrenchment strategies are used by corporations to reduce costs and become more financially stable. They involve withdrawing from certain markets, discontinuing some products or services, and reducing the overall size and diversity of business operations. There are three main types of retrenchment strategies: turnaround strategies, divestment strategies, and liquidation strategies. Turnaround strategies reverse declines, while divestment strategies involve selling off parts of the business. Liquidation is the most extreme option and involves closing down the entire firm. Reasons for retrenchment include persistent losses, declining market share, and failure of strategy.
A profit strategy is one that capitalizes on a situation in which old and obsolete product or technology is being replaced by a new one. This type of strategy does not require new investment, so it is not a growth strategy. Firms adopting this strategy decide to follow the same technology, at least partially, while transiting into new technological domains.
1) The document presents strategies for corporate growth, including concentration strategies and integration strategies.
2) Concentration strategies focus on expanding a company's existing business through market penetration, market development, product development, and diversification.
3) Integration strategies involve combining related activities and include horizontal strategies, like mergers and acquisitions to expand within the same supply chain step, and vertical strategies to expand into different production steps, such as forward integration through outlets or backward integration through suppliers.
Core competency is a concept in management theory introduced by, C. K. PRAHALAD and GARY HAMEL.
It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace“
Core competency are the skills, characteristics, and assets that set your company apart from competitors.
They are the fuel for innovation and the roots of competitive advantage.
The engine for new business development, underlying component of a company’s competitive advantage created from the coordination, integration and harmonization of diverse skills and multiple streams of technologies.
The document discusses Porter's five forces model for analyzing industry competition. It describes the five competitive forces as the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, the bargaining power of buyers, and rivalry among existing competitors. It explains that analyzing these forces can help companies understand the industry and make strategic decisions.
The document discusses different types of technological innovation including radical, incremental, and next-generation innovations. It also discusses technological leadership versus followership strategies. Maintaining technological advantages can provide benefits like lower costs and uniqueness that enhance competitive advantage. Sources of technological change include company innovation, customer needs, competition, and government policy. Technology transfer occurs through various methods like training, licensing, and turnkey projects, and is an important tool for multinational corporations and developing countries. The concept of appropriate technology is also introduced, noting that the most advanced technology may not always be suitable for different environments.
This document discusses different levels of strategy, including corporate strategy, business strategy, and functional strategy.
Corporate strategy involves top-level decisions about the overall scope and direction of a corporation. It occupies the highest decision-making level. Corporate strategies include stability, expansion, retrenchment, and combinations of those. Expansion strategies involve concentrating resources, diversifying, integrating operations, cooperating with competitors, and internationalization. Retrenchment strategies are turnaround, divestment, and liquidation.
Business strategy details how a firm provides value to customers within a specific industry. Common business strategies are cost leadership, differentiation, focused low cost, focused differentiation, and integrated low cost/differentiation.
Functional
Companies globalize for several key reasons according to economic theories:
1) Neoclassical economic theory states that companies globalize to efficiently allocate resources and follow consumer demand to locations with lower production and labor costs, maximizing profits.
2) Market power theory suggests companies globalize to offset disadvantages in foreign markets by using their own advantages such as technology and expertise.
3) Product life cycle theory proposes that companies initially produce domestically but then shift production overseas as demand increases and markets become saturated.
4) Eclectic theory synthesizes these concepts and adds that companies globalize due to ownership of competitive assets, internalization benefits, and location-specific advantages.
Many environmental factors influence business operations, including social, economic, cultural, geographical, technological, political, legal, and ecological factors. The most important factors are socio-economic, technological, suppliers, and government. Social factors like culture, values, and social institutions are closely linked to business. Economic factors such as income, resources, infrastructure, employment, and a country's economic performance and system determine the business environment. Cultural factors such as social practices, education, and community norms cannot be disregarded, especially in India. Geography, climate, government policies on location, and seasonal variations affect customer tastes and the labor force. The ruling political party's philosophy substantially influences disputes and business operations. Laws regulate every aspect of business in
Types of technology transfer & acquisition; Modes of technology transfer; Importance, barriers & steps in internal technology transfer; Importance, barriers & steps in external technology transfer; Management of technology acquisition by a nation;
Technology strategy at national level; Technology strategy at organizational level; Generation / development of technology; S curve of technology evolution; Technology progression
Corporate level strategies involve determining a company's overall direction and scope. This includes stability strategies like maintaining the status quo, expansion strategies like diversification and internationalization to grow, and retrenchment strategies like downsizing or divestment. Expansion strategies allow companies to broaden their business and improve performance through activities such as concentrating on existing markets, integrating related business functions, diversifying into new products or markets, cooperating with other companies, and expanding internationally.
The document discusses various expansion strategies that organizations can pursue to achieve growth. It describes concentration strategies like market penetration, market development, and product development that involve competing within a single industry. Integration strategies like vertical and horizontal integration combine related business activities. Diversification strategies involve adding new markets, products or industries that are either related or unrelated to the existing business. The document provides examples and definitions of these different expansion strategies.
Unit 4 production, marketing, financial and human resource management of glob...Ganesha Pandian
This document provides an overview of unit 4 which covers production, marketing, financial and human resource management for global businesses. It discusses topics such as global production strategies, location decisions, scale of operations, make or buy decisions, quality considerations, global supply chain issues, international marketing strategies, investment decisions, exchange rate risk management, strategic orientation, and selection of expatriate managers. The document contains several sub-sections on each of these topics with definitions, explanations, and factors to consider. It also lists two references used to prepare the material.
This document summarizes key concepts from Chapter 8 of the textbook "Strategic Management: Concepts and Cases 9e" regarding international strategy. It discusses 1) motives for international strategies, 2) benefits, 3) factors determining national advantage, 4) corporate-level strategies, 5) entry modes, 6) outcomes of diversification, and 7) risks. The chapter covers traditional vs emerging motives for internationalization and how firms formulate strategies to enter foreign markets while managing political and economic risks.
The document provides an overview of conducting an internal analysis for strategic management. It discusses analyzing an organization's resources and capabilities, including its resource-based view, business model, value chain, functional resources, and functional capabilities. Key aspects covered include identifying the organization's strengths and weaknesses, distinctive competencies, core competencies, management functions, strategic marketing issues like market position and segmentation, marketing mix, product life cycle, and brand reputation. The internal analysis is critical for understanding an organization's internal strategic factors to determine if it can take advantage of opportunities and avoid threats.
corporate–level strategies INTERNATIONALISATION, COOPERATION & DIGITALISATIONNinoe George
The document discusses various corporate-level strategies including internationalisation strategies, cooperation strategies, and digitalisation strategies.
Internationalisation strategies allow companies to expand globally and there are various entry modes and factors to consider. Cooperation strategies like mergers and acquisitions, joint ventures, and strategic alliances allow firms to work together competitively or cooperatively. Digitalisation strategies transform value chains and involve three phases of choosing patterns, models, and designs to implement new technologies.
Cost Leadership / Low-cost Business Strategy:
A cost leadership strategy is an integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to that of competitors, with features that are acceptable to customers.
The document discusses Porter's Five Forces model for analyzing industry competition and attractiveness. It describes each of the five competitive forces - threat of new entrants, bargaining power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. It provides examples of how each force can impact an industry using Coca-Cola's industry as an example. The document also discusses competitive advantages firms can achieve through cost leadership or differentiation strategies and notes some strengths and limitations of Porter's Five Forces model.
Diversification is a corporate strategy where a firm enters new markets or industries that are not currently part of its business by developing new products for those markets. Firms diversify for reasons such as having excess resources, diminishing growth in their current industry, cost savings opportunities, or spreading business risks. There are two main types of diversification: related diversification, where a firm leverages its technical expertise across industries, and unrelated diversification, where a firm enters industries with no strategic fit. Firms must evaluate the attractiveness and costs of new industries as well as whether diversification creates shareholder value.
Retrenchment strategies are used by corporations to reduce costs and become more financially stable. They involve withdrawing from certain markets, discontinuing some products or services, and reducing the overall size and diversity of business operations. There are three main types of retrenchment strategies: turnaround strategies, divestment strategies, and liquidation strategies. Turnaround strategies reverse declines, while divestment strategies involve selling off parts of the business. Liquidation is the most extreme option and involves closing down the entire firm. Reasons for retrenchment include persistent losses, declining market share, and failure of strategy.
A profit strategy is one that capitalizes on a situation in which old and obsolete product or technology is being replaced by a new one. This type of strategy does not require new investment, so it is not a growth strategy. Firms adopting this strategy decide to follow the same technology, at least partially, while transiting into new technological domains.
1) The document presents strategies for corporate growth, including concentration strategies and integration strategies.
2) Concentration strategies focus on expanding a company's existing business through market penetration, market development, product development, and diversification.
3) Integration strategies involve combining related activities and include horizontal strategies, like mergers and acquisitions to expand within the same supply chain step, and vertical strategies to expand into different production steps, such as forward integration through outlets or backward integration through suppliers.
Core competency is a concept in management theory introduced by, C. K. PRAHALAD and GARY HAMEL.
It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace“
Core competency are the skills, characteristics, and assets that set your company apart from competitors.
They are the fuel for innovation and the roots of competitive advantage.
The engine for new business development, underlying component of a company’s competitive advantage created from the coordination, integration and harmonization of diverse skills and multiple streams of technologies.
The document discusses Porter's five forces model for analyzing industry competition. It describes the five competitive forces as the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, the bargaining power of buyers, and rivalry among existing competitors. It explains that analyzing these forces can help companies understand the industry and make strategic decisions.
The document discusses different types of technological innovation including radical, incremental, and next-generation innovations. It also discusses technological leadership versus followership strategies. Maintaining technological advantages can provide benefits like lower costs and uniqueness that enhance competitive advantage. Sources of technological change include company innovation, customer needs, competition, and government policy. Technology transfer occurs through various methods like training, licensing, and turnkey projects, and is an important tool for multinational corporations and developing countries. The concept of appropriate technology is also introduced, noting that the most advanced technology may not always be suitable for different environments.
This document discusses different levels of strategy, including corporate strategy, business strategy, and functional strategy.
Corporate strategy involves top-level decisions about the overall scope and direction of a corporation. It occupies the highest decision-making level. Corporate strategies include stability, expansion, retrenchment, and combinations of those. Expansion strategies involve concentrating resources, diversifying, integrating operations, cooperating with competitors, and internationalization. Retrenchment strategies are turnaround, divestment, and liquidation.
Business strategy details how a firm provides value to customers within a specific industry. Common business strategies are cost leadership, differentiation, focused low cost, focused differentiation, and integrated low cost/differentiation.
Functional
Companies globalize for several key reasons according to economic theories:
1) Neoclassical economic theory states that companies globalize to efficiently allocate resources and follow consumer demand to locations with lower production and labor costs, maximizing profits.
2) Market power theory suggests companies globalize to offset disadvantages in foreign markets by using their own advantages such as technology and expertise.
3) Product life cycle theory proposes that companies initially produce domestically but then shift production overseas as demand increases and markets become saturated.
4) Eclectic theory synthesizes these concepts and adds that companies globalize due to ownership of competitive assets, internalization benefits, and location-specific advantages.
Many environmental factors influence business operations, including social, economic, cultural, geographical, technological, political, legal, and ecological factors. The most important factors are socio-economic, technological, suppliers, and government. Social factors like culture, values, and social institutions are closely linked to business. Economic factors such as income, resources, infrastructure, employment, and a country's economic performance and system determine the business environment. Cultural factors such as social practices, education, and community norms cannot be disregarded, especially in India. Geography, climate, government policies on location, and seasonal variations affect customer tastes and the labor force. The ruling political party's philosophy substantially influences disputes and business operations. Laws regulate every aspect of business in
This document discusses internationalization and entry modes for small and medium enterprises (SMEs). It covers the business environment factors that influence internationalization, including resources, organization, risk-taking, and flexibility. It also discusses the marketing mix and common entry modes like exporting and using intermediaries. The document then focuses on finding and managing partners, including seeking out the right partners, getting their attention, and defining partnership roles.
This document outlines the four stages of internationalization for companies: 1) Domestic companies focus only on their home market. 2) International companies begin expanding abroad in an ethnocentric manner by extending their domestic strategies. 3) Multinational companies adopt a polycentric orientation by adapting their marketing to local overseas operations. 4) Global companies recognize similarities across markets allowing them to develop global strategies combining extension, adaptation, and creation to gain scale economies worldwide.
International Entrepreneurship - Internationalization theoriesSenthilKumar Mukund
This document provides an overview of an international entrepreneurship module focusing on internationalization strategies and lessons from emerging markets. The module objectives are to understand relationships between internationalization strategies and how timing of entry impacts entry mode and market selection. The document outlines various internationalization strategy concepts like timing of entry, entry mode, market selection, and level of mimicry. It discusses how these concepts are related and influence each other. Key lessons from research on emerging markets are presented, such as firms being more likely to delay entry and use lower mimicry strategies in emerging versus developed markets.
The document discusses internationalization processes for firms in developed and developing countries. For developed countries, internationalization is typically an evolutionary process as firms gradually increase foreign commitments over time, leveraging technological and size advantages. The example of Greek telecom company OTE S.A. is provided. For developing countries, patterns of internationalization differ, and examples of Indian conglomerate Tata Group expanding abroad through both organic and inorganic growth are described. The conclusion compares internationalization strategies between developed and developing country firms.
The document discusses concepts related to developing export markets and internationalization for small and medium enterprises (SMEs). It provides definitions for key terms, barriers and benefits to exporting and internationalization. The document also includes case studies of several SMEs that successfully expanded into international markets and developed export activities. It concludes with recommendations for SMEs to identify business needs, develop export strategies, and conduct market research when internationalizing.
This is a project that I worked on with a group for my "Marketing Strategy" module in my masters of International Marketing and Communications. The main focus is on the process of internationalizing companies. This report answers the following questions:
- Is it necessary to go international?
- What are influential factors for internationalizing?
This document compares and contrasts economies of scale and economies of scope. Economies of scale refer to lower per-unit costs from increased production volume of a single product, while economies of scope refer to lower per-unit costs from producing multiple related products that make shared use of resources. The document provides examples and classifications of each concept and discusses their relevance for business strategy and globalization.
The uppsala internationalization process model revisitedAfzaal Ali
This document summarizes revisions made to the Uppsala Internationalization Process Model. The original 1977 model proposed that firms gradually increase their foreign market commitments starting with occasional exporting to nearby countries and psychically close markets, then establishing sales subsidiaries and eventually production facilities. The revised model emphasizes that internationalization occurs through business networks and relationships. Firms learn from partners, build trust over time, and identify new opportunities collaboratively. The revised model better explains rapid internationalization patterns through acquisitions and born global firms. It suggests future research could study when liability of foreignness versus liability of outsidership impact market entry and integrate the network perspective with internalization theory and eclectic paradigm.
International Entrepreneurship - Internationalization Strategy RelationshipsSenthilKumar Mukund
This document provides an overview of several theories of internationalization: the internationalization process theory, network theory, eclectic/economic theory, and international entrepreneurship theory. It discusses the key aspects of each theory, including their main themes, units of analysis, and criticisms. The document also compares the different theories and provides examples to illustrate internationalization concepts.
Economies of scale refer to cost advantages that businesses obtain from increased scale of production. When a business expands, it can spread fixed costs over more units, lowering average costs. Diseconomies of scale occur when a business grows too large and average costs begin increasing due to issues like difficulty controlling operations and communication problems. Internal economies come from a single business growing, while external economies arise from industry-wide growth, such as improved infrastructure or specialized suppliers. Common sources of internal economies include bulk purchasing discounts, marketing efficiencies, and specialized management.
Economies of scale refers to decreased per-unit costs as production increases. As a firm produces more, average costs fall due to efficiencies from mass production and distribution of initial capital costs. However, very large firms can experience diseconomies of scale from issues like poor communication and inefficient divisions of labor. While large firms benefit from economies of scale in industries with high capital costs, small businesses can still compete by focusing on niche markets or those requiring little capital. Moderation is often the best approach with economies of scale.
The document discusses Raymond Vernon's international product life cycle theory from 1966. It proposes that a new product is launched in the innovating country, then enters mature and standardized stages as production shifts to other developed and developing nations respectively. This occurs as production costs decline through economies of scale, and local competitors in other countries emerge over time. The theory explains the three stages from the perspective of the innovating country's trade and markets.
The document discusses several theories of international trade:
1. Mercantilism held that a nation's wealth depended on accumulating gold and silver through trade surpluses. It advocated subsidies for exports and tariffs/quotas on imports.
2. Adam Smith's absolute advantage theory argued that countries should specialize in goods they produce most efficiently and trade for other goods. Both countries can benefit through specialization and trade.
3. David Ricardo's comparative advantage theory extended this, showing that trade can benefit both sides even if one country is more efficient overall. Countries should import goods they have a comparative - not absolute - disadvantage in.
4. Later theories examined factors like differences in factor endowments
Mercantilism encouraged exports and discouraged imports to accumulate wealth, usually in gold and silver. Adam Smith argued that free trade and specializing in absolute advantages benefits countries more. Comparative advantage theory extended this by showing even without absolute advantages, all countries gain from trade. Porter's diamond model explains how national competitive advantages arise from factor conditions, demand conditions, related/supporting industries, and firm strategy/rivalry within a country.
Purpose of AssignmentThe purpose of the learning team assignme.docxwoodruffeloisa
Purpose of Assignment
The purpose of the learning team assignment is to offer students the opportunity to investigate their understanding of how globalization affects a company's strategic plan. Additional objectives include allowing students to assess the effectiveness of strategic alliances in the growth process of a company and to understand the necessity for innovation to create a sustainable long-term organizational environment. The students will also identify how organizational structures facilitate company growth and controls in the global environment.
Assignment Steps
Create a 4-slide Microsoft® PowerPoint® presentation (excluding the title slide and references) with speaker notes and address the following topic:
· Evaluate the effects of globalization on strategic management planning.
International Journal of Management Vol. 29 No. 4 Dec 2012 531
The Effects of International Diversification on Firm
Performance: An Empirical Study across Twelve
European Countries
Alfredo M. Bobillo
University of Valladolid, Spain
Felix López-Iturriaga
University of Valladolid, Spain
Fernando Tejerina-Gaite
University of Valladolid, Spain
The relationship between international diversification and firm performance is a
binomial that has led to many investigations leading to mixed results, in some cases
there is a positive relationship, in others no significant relationship or even negative. In
this paper we try to find the possible reasons why these results occur. The international
diversification is assessed by the ratio of exports to total turnover. Besides, we extend
the research to the different performance that industrial and service firms could have,
bearing in mind, too, if their business culture base originates from civil law or common
law countries. Based on a sample of 1721 firms from twelve European countries, we
compare this relationship for the 2000-2009 period. The empirical results obtained
show a stronger ID-performance positive relationship in service firms than in industrial
ones. Those firms with a culture based on civil law systems (bank oriented financial
system) will have greater flexibility to counteract the negative relationship between ID
and performance, than those firms with culture based on common law systems (capital
market oriented system).
Introduction
Accessing foreign markets is becoming a more and more attractive option for firms.
International diversification (ID) is a stabilisation procedure for the firm’s sales and
also a way of reducing the risks derived from the reduction in demand on the domestic
market. Likewise, the presence of a firm on the global market entails greater derived
risks, mainly due to the greater uncertainty and commitment of resources entailed by this
action. It also represents a challenge to improve their competitiveness in their fight with
local firms (Lucas, 1993; Bowen & Wersema, 2005). The degree of internationalisation is
also contemplated a ...
The Relationship between Foreign Trade and Financial Performance of the Liste...IOSRJBM
The main objective of this study was to determine the relationship between foreign trade and financial performance of the listed manufacturing companies in Nigeria. The study focused on the 32 listed companies randomly drawn from the 74 listed manufacturing companies in Nigeria. The secondary data extracted from the financial statement of these companies were subjected to both descriptive and inferential statistics. The result shows a significant positive relationship between the two variables. It was therefore recommended that the management and the board of directors of the listed manufacturing companies should intensify efforts on how the locally produced products will be able to penetrate into the foreign countries as it was discovered that majority of the goods produced by the manufacturing companies in Nigeria are consumed locally
Which countries would be unsuitable for a BFSI subsidiary at thijonghollingberry
Which countries would be unsuitable for a BFSI subsidiary at this time, and what are the basic shortcomings in each case?
BERTOS MANUFACTURING CORPORATION Evaluating Markets to Invest Abroad E. N. Roussakis and Anastasios Moysidis Abstract: This case deals with the key considerations when planning an international expansion through direct investment in foreign markets. These considerations must be addressed by a finance company seeking to establish foreign subsidiaries to support the international sales of its parent firm, a U.S.-based multinational enterprise (MNE). The company already operates three foreign subsidiaries--in Canada, Mexico (both NAFTA members), and the United Kingdom--but wishes to increase this network further through entry into additional markets. Ten candidate countries are being considered to determine the five most suitable for entry. Hence the need for a rational decision of where to invest. Keywords: Subsidiaries; multinational enterprise; transnational activities; foreign direct investment; greenfield investment ; leveraged institution ; wholesale financing ; captive finance company; retail installment contract 1 Introduction Victoria Pernarella is a recent university graduate in business administration and a new hire in Bertos Financial Services, Inc., a major finance company in Nashville, Tennessee. After a month long rotational training to gain insights into the company’s scope o f activities, she was placed in the international department where she has been assigned to work on a project. Bill Pappas, her manager, had asked her to analyze a select number of foreign countries to determine the best pro spects for the local establishment of subsidiary finance companies. He went on to clarify that the mode of entry into the foreign markets-- acquisition of an existing company or a greenfield investment (from the ground up, that is, from a green field)--was not a primary consideration at this stage. The candidate countries were Croatia, Chile, Colombia, Serbia, Philippines, Costa Rica, Australia, Malaysia, Qatar, and Nigeria. With finance companies highly leveraged institutions, the firm was prepared to provide the initial amount of equity capital needed for the establishment of five such institutions. At this stage therefore, the study ought to limit its recommendation to a corresponding number of foreign countries. With this information at hand, Victoria started reflecting on the approach to use for her analysis. Sensing the need to prove her capabilities by delivering a high quality study for her first company assignment, she thought appropriate to first familiarize herself with the pertinent literature on the international expansion of multinational enterprises (MNE) in general and banks in particular, and then review background information o n her employer, and the scope of activities of its financial subsidiary. Hence the sequence of the following sections which address the internationalization process (litera ...
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The document is a research paper that examines productivity differentials between locally-owned and foreign-owned manufacturing plants in Indonesia in 1995. It reviews previous studies on this topic and outlines two hypotheses it will test: 1) that foreign-owned plants have higher technology levels and productivity than locally-owned plants, and 2) that wholly or majority foreign-owned plants have higher technology levels than other foreign-owned plants. The paper describes the methodology and translog production function model it will use to test these hypotheses using a dataset of Indonesian manufacturing plants.
An analysis of the theory of the market entry modesMrinal Singh
The document discusses various market entry modes available to corporations operating internationally. It describes the process of internationalization that firms often undergo, starting from exporting and progressing to joint ventures and wholly owned subsidiaries. The key market entry modes discussed are exporting, foreign manufacturing, joint ventures, and wholly owned subsidiaries. Factors that influence the choice of entry mode include the level of control desired, risk acceptance, required skills and expertise, and ownership considerations.
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This document provides an overview and learning objectives for a unit on evaluating the contribution of multinational enterprises (MNEs) to host countries. It introduces an evaluation framework with 4 criteria: efficiency of resource allocation, distribution of gains, sovereignty issues, and self-reliance issues. The document focuses on explaining the efficiency of resource allocation criterion, discussing how MNE operations and government policies have impacted resource allocation efficiency over time from an import substitution strategy to export-oriented growth. It also briefly discusses the distribution of gains criterion and challenges in determining a fair distribution of benefits between MNEs and host countries.
This document discusses foreign outsourcing and offshoring among multinational enterprises in Nigeria. It explores the concepts and theories of foreign outsourcing and offshoring, including transaction cost economics theory, core competency theory, and agency theory. The document concludes that foreign outsourcing and offshoring can provide benefits (blessings) like reduced costs, but may also have drawbacks (curses) such as job losses. Future research should include more participants and sectors to generalize findings.
Human Resources Management Practices and Productivity of Selected Mncs in Eme...inventionjournals
This study investigates the mode of entry of multinational corporation and their performance Nigerian market. Research on the entry mode of multinational companies (MNCs) to Nigerian market has been one of the major topics in the international business, and the performance factor has been regarded as one of the major factors to explain the entry mode selection of MNCs. Based on the developing nature of the Nigerian market, MNCs can enter a market with Franchising, Licensing agreement, Exporting, joint venture or a wholly owned subsidiary, and Turnkey. This study test reasons for entering in the Nigerian market, modes of entering, challenges faced by multinational during entry and finally the impact of mode of entry of MNCs and their performance in the Nigerian market. The research adopted the survey method, with the use of the Questionnaire. The results from the analysis on the first hypothesis show that a MNCs come into the Nigerian market for different reasons with different modes peculiar to their organization. The second hypothesis indicated that there are various challenges MNCs faced when entry into Nigerian market. And the third hypothesis was supported indicating significant influence of mode of entry on the performance of MNCs in Nigerian markets.
BERTOS MANUFACTURING CORPORATION Evaluating Markets to .docxikirkton
BERTOS MANUFACTURING CORPORATION
Evaluating Markets to Invest Abroad
E. N. Roussakis and Anastasios Moysidis
Abstract: This case deals with the key considerations when planning an international
expansion through direct investment in foreign markets. These considerations must be
addressed by a finance company seeking to establish foreign subsidiaries to support the
international sales of its parent firm, a U.S.-based multinational enterprise (MNE). The
company already operates three foreign subsidiaries--in Canada, Mexico (both NAFTA
members), and the United Kingdom--but wishes to increase this network further through
entry into additional markets. Ten candidate countries are being considered to determine
the five most suitable for entry. Hence the need for a rational decision of where to invest.
Keywords: Subsidiaries; multinational enterprise; transnational activities; foreign direct
investment; greenfield investment; leveraged institution; wholesale financing; captive
finance company; retail installment contract
1 Introduction
Victoria Pernarella is a recent university graduate in business administration and a new
hire in Bertos Financial Services, Inc., a major finance company in Nashville, Tennessee.
After a month long rotational training to gain insights into the company‟s scope of
activities, she was placed in the international department where she has been assigned to
work on a project. Bill Pappas, her manager, had asked her to analyze a select number of
foreign countries to determine the best prospects for the local establishment of subsidiary
finance companies. He went on to clarify that the mode of entry into the foreign markets--
acquisition of an existing company or a greenfield investment (from the ground up, that is,
from a green field)--was not a primary consideration at this stage. The candidate countries
were Argentina, Australia, Brazil, China, France, Netherlands, Russia, Switzerland,
Turkey, and Venezuela. With finance companies highly leveraged institutions, the firm
was prepared to provide the initial amount of equity capital needed for the establishment
of five such institutions. At this stage therefore, the study ought to limit its
recommendation to a corresponding number of foreign countries.
With this information at hand, Victoria started reflecting on the approach to use for
her analysis. Sensing the need to prove her capabilities by delivering a high quality study
for her first company assignment, she thought appropriate to first familiarize herself with
the pertinent literature on the international expansion of multinational enterprises (MNE)
in general and banks in particular, and then review background information on her
employer, and the scope of activities of its financial subsidiary. Hence the sequence of the
following sections which address the internationalization process (literature review on the
development of MNEs), the mod ...
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This document discusses key aspects of managing global supply chains and international business. It covers:
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3) Considerations for "make or buy" decisions about whether to manufacture components internally or outsource them, balancing advantages of vertical integration vs flexibility and potential cost savings of outsourcing.
This document discusses how the process of international expansion can impact a firm's profitability. It argues that while expanding abroad can provide benefits, the rate and pattern of expansion are important. Specifically:
1) A faster pace of international expansion, in terms of the number of foreign subsidiaries established in a given time period, can negatively impact profitability due to "time compression diseconomies" and limits on a firm's capacity to absorb new ventures.
2) Both a broader geographic and product scope of expansion, in terms of the variety of countries and industries entered, can also negatively impact profitability by overstretching the firm's absorptive capacity.
3) A less regular and more irregular expansion
This document provides information about an International Business course. It includes the following:
- Course objectives and an exam that is 2 hours long.
- A group presentation topic on how firms expand internationally and the relationship between a firm's core competencies and foreign market success.
- Feedback that essays need to take a clear position and include more references.
- Several key decisions firms must make when internationalizing including when, where, scale, and country selection.
- Various entry modes like exporting, licensing, and wholly owned subsidiaries.
- Sample discussion questions and answers about licensing intellectual property, control of foreign operations, and large vs small scale entry.
- A case study analysis of
There are several strategies for entering foreign markets, including direct exporting, licensing, franchising, partnering, joint ventures, buying an existing company, piggybacking, turnkey projects, and greenfield investments. Each strategy has advantages and disadvantages depending on factors like tariffs, required product adaptation, costs, and regulations. Partnering and joint ventures allow sharing of risks, resources, and local knowledge but can also create competition if not structured properly. Turnkey projects provide a complete solution for complex infrastructure projects but local subcontracting opportunities. Greenfield investments require the most involvement but may be necessary due to various market factors.
This document summarizes a study on mergers and acquisitions in Finland between 1994-1999. The study analyzes factors that influence mergers and acquisitions, with a focus on new technology production and use. It empirically tests whether a firm's R&D investments affect the likelihood of a merger or acquisition from both the acquiring and acquired firm perspectives. A key finding is that R&D investments increase the probability that a firm will acquire another firm, showing firms do not specialize in either producing technology internally or buying it externally. R&D also increases the likelihood a firm will be acquired, though this only applies outside of process industries. The study suggests mergers and acquisitions can be an efficient way to transfer knowledge between
The delivery process consisted in the deregulation of local markets and international trends, which allowed the emergence of the phenomenon "globalization". This process has resulted in the restructuring of companies that are considered in the expansion of business, the level of competitiveness, expansion in the market of operations, technological adaptations and strategies; Mergers and Acquisition (M& A) characteristics operations. However, the main objective is to have priority in information promotion policies and initiatives to improve business conditions.
The objective of this article is to address the M& A theme in the context of globalization, seeking to answer the following question: what are the results obtained in the process of restructuring and operating M& A in the telecommunications company Oi S / A between the year of its creation and by the year 2016? To all that the literature review, literature studies, literature, literature studies, non-literature literature, pages, semantic studies, about the theme, being a bibliographic and descriptive research.
The study demonstrates that not always the processes of the frequency and license are advantageous to the parties related, due to character complexes that involve such operations. These groups can be supported in their search, mainly in studies on the market of action, differences in quotations and payments, employment opportunities in the societies involved.
Ownership and control in multinational joint venturesanushreeg0
This document summarizes a paper that examines how capital restrictions can affect the ownership structure and control of international joint ventures between multinational enterprises and local firms. The paper reviews previous research on factors that influence joint venture ownership structures. It then discusses how capital restrictions imposed by host countries can limit foreign ownership and influence how ventures are structured to allocate control between partners. The paper aims to analyze how different levels of capital restrictions impact investment levels and the optimal design of joint venture contracts under asymmetric information conditions.
The main objective of this study was to establish the effect of Mergers and Acquisition (M&A) on a firm’s competitive advantage in the IT industry. A descriptive research approach was adopted with a target population comprising of all employees atHewlett Packard Company (HP) in Nairobi, Kenya.Horizontal mergers were found to be the most common types of mergers. These mergers weremainly driven by external economies of scale, market power, combined complimentary resources and customer service quality. The findings also established that the major elements of competitive advantage were volume of transactions and markets share. External economies of scale, market power and combined complimentary resources contributed positively to competitive advantage while surplus funds and idle resources did not drive competitive advantage. Based on the study,researchers recommended that decisions on M&A should be based on first understanding which facets of the business will be driven by the M&A in order to derive a competitive advantage. In addition, there is need for companies to do progress evaluation of the M&A specifically to review its impact on competitive advantage.
J_Mirza - Extracts from Research Proposal on Business Location Decisions (Lit...Junaid Mirza
This document provides an extract from a research proposal on taxation, transfer pricing, and multinational firm investment location decisions. It includes an introduction outlining the political and academic debates around corporate taxation. It then provides a brief overview of relevant international business theories like internalization theory and evolutionary theory. The document reviews literature on taxation and investment location decisions, identifying relevant studies through database searches and reference lists. It finds that empirical studies show mixed results on the impact of taxation, with semi-elasticities ranging from -1.3 to 9.8. The literature utilizes empirical analyses of financial data and some studies of managerial decision-making. Gaps remain in understanding behavioral responses to taxation and the role of tax sophistication in location decisions
J_Mirza - Extracts from Research Proposal on Business Location Decisions (Lit...
Internalisation
1. Introduction
According to Buckley and Casson (2009) internalisation is a theory that identifies the
boundaries of a multinational organisation and how it react in relation to changing
circumstances. In relation to this, Rugman and Verbeke (2008) states that “internalisation
theory explains the existence and functioning of a multinational enterprise”. It contributes to
the understanding of the multinational, its interface with the external environment and its
internal organisation. Conventional internalisation has centred mainly on explaining which
indicators would motivate firms to expand abroad, and the choice of entry mode. Although
this might be the case, it is important to note that Coasion theory by Coase (1937) which
internalisation draws from indicates that high transaction cost leads firms to prefer ownership
complementary assets, rather than incurring contracting cost. This clarifies Buckley and
Casson (1998) demonstration that MNE organise activities internally in such a way that it is
able to develop and exploit all firm specific advantages in knowledge and technology as firms
with such advantages aim to prevent them becoming a public good.
These various research concludes that multinational enterprise seeking to expand abroad will
use the mode of entry that will not lead to high transaction cost that would outweigh the
benefit or the exploitation of the firm’s capabilities. This is in line with one of the three
assumptions as proposed by Buckley and Casson (2009): (1) MNE internalise as a way to
adapt to market imperfections, (2) Firms choose the least cost location for each activity they
perform and (3) firms grow by internalising markets to a point where the cost of internalising
outweighs the benefits. Despite the issue of high transaction cost, (Cyert and March, 1963)
indicates that firms operating internationally face a high level of uncertainty in the market,
therefore it is imperative to carefully consider the appropriate mode of expansion to avoid
exploitation. These various uncertainties include volatile market demand, currency exchange
rates, and pricing uncertainties.
2. This essay aims to explain the theory of internalisation which has already been established in
the introduction. Secondly, it will evaluate the extent to which internalisation theory explains
why firms expand abroad with reference to the various mode of expansion, and finally,
highlight the criticism of the internalisation theory.
Wholly Owned Subsidiaries
Rugman and Verbeke (2008) specifies that MNE seeking to expand internationally do so
when the benefits of internalisation (in terms of deploying, developing, exploiting, and
enhancing firm specific advantage) outweighs the cost of doing business internationally, and
the resulting benefits are higher than those associated with alternative mode of entries
(licensing or joint ventures).
Information and knowledge are very crucial tools that enhance firms. Williams (1997)
suggest that by creating an across borders internal market for information and knowledge,
MNEs are able to recoup the cost of information, knowledge generation and reduce
asymmetric information. A good example illustrated by Rugman (1975) if asymmetric
information exist, where the MNE’s knowledge of the product is higher than that of the
buyer, it may be problematic for the MNE to persuade the buyer of the product of the price.
The MNE resolves this my setting up a wholly owned subsidiary in competition to the buyer.
In addition to this, the creation of an internal market enables MNE to retain control of the
product, and prevents dissipation as well as exploitation of its information advantage. In fact
Buckley and Casson (1991) suggest that “the market for information and knowledge is an
incentive for MNE to organise and internal market”.
Rugman and Verbeke (2008) suggest that it is advantageous for MNE that enter through
wholly owned subsidiaries achieve this in a regional basis a good example being Walmart in
North America. This is reason is due to the cultural distance and adaptation cost companies
face through internalisation. In line with this, Zaheer (1995) and Hymer (1976) indicate that
3. firms that partake in this mode of entry face a higher adaptation cost as a result of cultural,
institutional, taxation and government legislation difference. Arora and Fosfuri (1999)
empirical research also shows a negative correlation between the propensity to internalise
and cultural distance. This research also points out that the propensity to internalise is higher
when the MNE has general experience or prior knowledge of the market through joint
ventures or already owned subsidiaries. Huawei joint ventured with Microsoft and Siemens to
reduce risks of entering an international market (Gao, 2008). This clarifies that country
specific experiences make wholly owned subsidiaries more favourable to MNE because they
have prior knowledge of the market demand, pricing and government legislation.
Licensing/Contracting
One of the options available to a multinational company expanding abroad consists of a set of
contractual agreements that comprise of ownership and licensing. In situations where tariffs
or government regulations make export and direct market entry infeasible, licensing offers an
alternative method of entry that demands less comparative investment. Technology licensing
is a prime example. Silverman (1999) indicates that internalisation of technology transfer
occurs when a firm owns both the end product as well as the technology needed to build the
product. On the other hand, a second company may own the technology and choose not to
internalize by licensing it out on a contractual basis to the company that owns the final
product.
Licensing costs depend primarily on the countries and governments involved as well as the
kind of technology and ownership. Costs, for example, are found to be high in regions where
intellectual property law is ill-defined such as parts of Asia and Africa. Licensing remains a
feasible and even default option as long as the benefit incurred through distributing a part of
its knowledge asset outweighs the costs of licensing (Williamson, 1991). In the real world,
4. this is a difficult proposition due to the lack of managerial control exerted by the licensor on
the independent licensee. Due enforcement of the licensing/contracting terms is also an issue
(Contractor et al , 2003; Teece, 1983). The information monopoly exerted by the licensor is a
form of information asymmetry that creates benefit for the owner of the technology. Under
licensing conditions, if there is leakage of intellectual property (Fosfuri, 1999) the licensee
can easily use and extend the licensed knowledge to eventually become a competitor to the
licensor, thus eroding the information monopoly and reducing its business value for its
erstwhile owner. Information asymmetry can also work the other way with the licensee
withholding local market information and indicators in order to encourage the potential
licensor to licensee as opposed to internalize through FDI.
Internalization and Exporting
Internalization can be done through various processes such as FDI and other sequential
process. Sequential process is a long process whereby firms go through a step by step process
to expand in a foreign country. The first step of the process is exporting. Firms prefer
exporting to new markets, as it is a steep learning curve for the firms about the business
culture in that foreign country. In exports, capital requirement is minimal (ownership is low),
risk is quite low, decisions made can be easily reversed, and profit realization is quick.
Building on the success of exports, companies take up the courage to start investing in the
countries. The biggest disadvantage of exports is its inability to identify the accurate market
demand and pricing of a product in a foreign market. (Buckely A., 2004) In is also important
to note that location factors are significant predictors of strategic decision to internalize
export activities. Location-specific factors comparing the home advantage of the firm to the
home advantage of competing firms in the foreign market are factors determining the strategy
for internalizing exports (Campa J.M. and Guillen M.F., 1999).
5. The Eclectic Theoryand Criticisms of Internalisation
Dunning (1988) developed a model that incorporated Internalization theory as part of the
three decisions that affect foreign investment as viewed i.e. The Eclectic Theory. Eclectic
theory views internalization as a strategy that promotes competitive advantage when firms are
faced foreign direct investment decisions (Dunning, 1988). The other two factors are
location-specific and ownership-specific advantage, and each play an important role in
investment decision and are interconnected with each other. Although the generation of this
theory brought about a breakthrough in MNE behavioural pattern, it resulted to various
controversies concerning the conventional internalisation theory. Supporting research of the
electric theory Dunning (1977 and 1988) indicates that the internalisation theory is not
sufficient enough as it does not take into condition MNE’s ownership of some advantage over
domestic incumbent firms in the host country, which enables MNEs to overcome cost of
overcoming incumbent domestic firm’s advantages. However, Proponents of internalisation
theory Casson (1987), indicates that the decision to invest is not based on ownership benefits
over incumbency cost as illustrated in the eclectic theory but total cost versus total benefit In
conclusion, internalisation theory proposes a superior framework that studies the behaviour of
multinationals, the mode and motives at which they expand abroad. The Empirical research
established in this paper such as Rugman and Verbeke (2007) and Buckley and Casson
(1988) and Rugman (1975) suggest that internalisation theory views FDI as the ideal mode of
entry for a firm seeking to expand internationally as it reduces the risk of monopoly
dissemination. While Joint Ventures reduce uncertainty and improves access to local
information it exposes the company to potential exploitation of company resources and
capabilities by the partners. Licensing is risky, as it incorporates high transaction cost
(contracting cost), asymmetric information and possible exploitation of firm’s capabilities. It
is important to note that all the various mode of entry incur various cost and risk even more
6. so than the other depending on the behaviour, circumstance and strategy of the firm.
However, firms expanding abroad seek to internalise as a result of the market imperfection
that exist in the global market and the option to internalise all firms activities or some is a
decision based adapting to the inefficient market and these decision is affected by the total
cost of the mode of expansion versus the total benefit gained.
7. Bibliography
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