Apa yang dilakukan oleh public relations di dalam internal perusahaan

1. Public Relations Internal:
PR & ORGANIZATIONAL
COMMUNICATION
PR & Organizational Communication 2022
Hanifah Islamiyah Public Relations MD VI UIN
RM Said 2023/2024

2. WHOA!
This can be the part of the presentation where you
introduce yourself, write your email…

3. TYPE OF CONTRACT OF PR
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First year 97%
Second 76%
Temporal
First year 1%
Second year 22%
Indefinite
First year 2%
Second year 7%
Autonomous

4. 01.
Tugas dan Fungsi
Public Relations dalam Organisasi dan
Industri

5. Penasehat Ahli
01
Kunci utama dalam
menentukan setiap
komunikasi yang hendak
dibangun sebagai jalur utama
Fasilitator Komunikasi
02
Mediator untuk
membantu pihak
manajemen dalam hal
untuk mendengar apa
yang diinginkan dan
diharapkan oleh
publiknya
Problem Solving
03
Mengatasi persoalan
atau krisis yang tengah
dihadapi secara rasional
dan profesional
Communication
Officer
04
Bekerja secara teknis,
seperti ahli yang
memahami media atau
IT
sumber
Evolution of the Manager Role
in Public Relations Practice,
Peran Public Relations

6. Fungsi Public Relations
Tugas seorang Public Relations Officer untuk
membina hubungan komunikasi masyarakat internal.
Peranan tersebut menuntut seorang praktisi PR
untuk dapat menjadi corong informasi dari para
karyawan kepada pihak perusahaan, atau
sebaliknya mampu bertindak sebagai mediator dan
bidang dan tanggung jawabnya masing-masing. Di
samping itu pihak Humas mampu mempertemukan
atau menyampaikan tujuan dan keinginan-keinginan
dari pihak karyawan kepada perusahaan atau
sebaliknya dari pihak perusahaan terhadap para
karyawannya (bertindak sebagai komunikator dan
mediator)

7. Mengkomunikasi
kan kebijakan
yang dibuat
direksi kepada
karyawan
Memberikan
pemahaman
kepada
karyawan agar
mereka
memahami dasar
pengambilan
keputusan
Membangun
jaringan
komunikasi
interaktif di
dalam
organisasi/
perusahaan
Tugas Public Relations Internal

8. Tugas Public Relations Internal
Membantu
proses
restrukturisasi
Membangu
n sense of
belonging
Membangun
budaya
perusahaan
Sumber
Strategi Public Relations. Silih Agung Wasesa & Jim
Macnamara. 2010

9. Organizations
02.
Peran dan tanggung jawab Public Relations

10. The four operating flows – lay the
foundation for the relation between
communication and structure as well
as build the basis for research design
and data collection.
Four Flows
Model : Robert
McPhee

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12. Current salary
$141K
Degree program

13. Public Relations
Organizational
Communication
To employ an analogy, this is
like having your ear to the
ground. With internal PR, you
are well aware of what the
organisation’ employees are
speaking about.
With this information, you are able to
tune into their frustrations, their fears,
their hopes as well as win their trust. You
will pick up valuable tips which you can
share with the top management. In the
process, you will remove misgivings in
addition to making the company a
happier place.
DEFINITIONS

14. Human Resource
Memastikan bahwa semua bekerja sesuai dengan keahliannya berdasarkan pencapaian
Sekretariat
Memastikan bahwa komunikasi atasan dan bawahan bisa dipahami secara baik
Personalia
Pekerja memahami hak dan kewajiban; gaji, lembur, cuti, mengundurkan diri, dll
Counseling
Bagian yang memastikan bahwa perusahaan melaksanakan
kewajiban memberikan asuransi dan pelayanan konseling
Aspek-aspek PR Internal

15. Teori Penyelesaian
Konflik
03.
Cara Public Relations Internal Mengurai Masalah

16. Definition
Despite being red, Mars is very
cold
Function
Neptune is the fourth-largest
planet in the Solar System
Barriers
Earth is the only planet known
to harbor life
Media
Saturn is a gas giant and has
several rings
COMMUNICATION FLOWS

17. Issues
Management
Bagaimana perusahaan
merespon isu yang
beredar di publik
Issues management is an anticipatory,
strategic management process that helps organizations
detect and respond appropriately to emerging trends or
changes in the socio-political environment. These trends or
changes may then crystallize into an “issue,” which is a
situation that evokes the attention and concern of influential
organizational publics and stakeholders. At its best, issues
management is stewardship for building, maintaining and
repairing relationship with stakeholders and stakeseekers
(Heath, 2002).
Organizations engage in issues management if decision-makers
are actively looking for, anticipating, and responding to
shifting stakeholder expectations and perceptions likely to
have important consequences for the organization. Such
responses may be operational and immediately visible, such
as McDonald’s anticipatory move from plastic to paper
packaging in 1990. Other common strategic responses are
direct, behind-the-scenes negotiations with lawmakers and
bureaucrats, and proactive campaigns using paid and
earned media to influence how issues are framed. Pro-life
(e.g. National Right to Life) and pro-choice organizations
(e.g. Planned Parenthood) are well-established institutions
that have long contended the same issue using many similar
strategies and tactics, but with opposing and openly

18. PR masing-masing perusahaan
mempresentasikan hasil penyelesaian konflik di
depan
1. Uraikan tuntutan yang diajukan pegawai
2. Jelaskan keputusan/kebijakan pimpinan
3. Jelaskan solusi yang diberikan oleh PR dan
apa yang dilakukan oleh PR untuk
menguraikan masalah