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General Definition
 Interactivity describes an active relationship between
at least two entities
 It was first used by Henry Warren White to describe
atoms mutually affecting one another.
 Word is used to underscore user’s role in the story
(interactive website/book)
3 Perspectives
 1. A formal property of a media technology
 http://motherearthtravel.com/history/japan/history-
9.htm
 VS.
 http://www.highsnobiety.com/
3 Perspectives
 2. Interactivity is a cyclical process in which two
actors alternately listen, think and speak. A
communication process
 https://www.youtube.com/watch?v=KsMOEV46Rlg
3 Perspective
 3. An information based process that takes place
within the individual. Emphasizes the perspective of
the user and the effects of interactive communication
channels
 Cognitive process
Degree of Interactivity
 List of criteria/ continuum indicating the degree of
interactivity
 This theory is advantageous as it demonstrates
which properties (rather than examples) make a
particular medium interactive
Level of Interactivity
 Level is based on four dimensions
 Perceived to be reciprocal
 Responsive
 Speedy
 Non-verbal communication
 https://www.youtube.com/watch?v=j3_XLzlK2xI
Tendencies of Interactivity
 Human to Human
 Human to Documents (interaction between audience
and content creator)
 https://www.youtube.com/watch?v=089XTzLqy1c
 Human to System (cognitive, utilitarian, explicit,
beyond the object)
Open vs Closed
 Open- Productive interactions
 https://www.youtube.com/watch?v=HjfbZ849JqI
 Closed- Restricted to navigating existing content
 https://www.youtube.com/watch?v=w8qhBLMga2A

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Interactivity

  • 1.
  • 2. General Definition  Interactivity describes an active relationship between at least two entities  It was first used by Henry Warren White to describe atoms mutually affecting one another.  Word is used to underscore user’s role in the story (interactive website/book)
  • 3. 3 Perspectives  1. A formal property of a media technology  http://motherearthtravel.com/history/japan/history- 9.htm  VS.  http://www.highsnobiety.com/
  • 4. 3 Perspectives  2. Interactivity is a cyclical process in which two actors alternately listen, think and speak. A communication process  https://www.youtube.com/watch?v=KsMOEV46Rlg
  • 5. 3 Perspective  3. An information based process that takes place within the individual. Emphasizes the perspective of the user and the effects of interactive communication channels  Cognitive process
  • 6. Degree of Interactivity  List of criteria/ continuum indicating the degree of interactivity  This theory is advantageous as it demonstrates which properties (rather than examples) make a particular medium interactive
  • 7. Level of Interactivity  Level is based on four dimensions  Perceived to be reciprocal  Responsive  Speedy  Non-verbal communication  https://www.youtube.com/watch?v=j3_XLzlK2xI
  • 8. Tendencies of Interactivity  Human to Human  Human to Documents (interaction between audience and content creator)  https://www.youtube.com/watch?v=089XTzLqy1c  Human to System (cognitive, utilitarian, explicit, beyond the object)
  • 9. Open vs Closed  Open- Productive interactions  https://www.youtube.com/watch?v=HjfbZ849JqI  Closed- Restricted to navigating existing content  https://www.youtube.com/watch?v=w8qhBLMga2A