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!["They announced they were going to shut
down their system for maintenance, and
we asked them not to,"
one official said,
adding that the discussions were meant to
"highlight to [Twitter] that this was an
important means of
communication, not with us but
horizontally in Iran."
And already it is becoming essential public infrastructure.](https://image.slidesharecdn.com/themedium-090618002302-phpapp01/75/ChangeMedium-5-2048.jpg)
Uploaded byMichael Lewkowitz
ChangeMedium
Changemedium is a charitable initiative aimed at enhancing public micro-messaging as a tool for societal change, recognizing its potential as an essential form of communication in the modern era. The document discusses the unique qualities of public micro-messaging, such as its accessibility and participatory nature, while also outlining challenges like data fragmentation and infrastructure requirements. Additionally, it emphasizes the importance of research, collaboration, and funding to develop this new medium for broader public benefit.
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ChangeMedium
- 1. ChangeMedium Advancing public micro-messaging as a medium for change. ChangeMedium is a charitable initiative dedicated to advancing public micro-messaging as a medium for change.
- 2.
- 3. “Twitter is just the beginning of this real-time internet - the simplest manifestation of this long term trend - that spells the end of communications and start of an interaction society.” Om Malik April 14th, 2009: As Om Malik observed: “Twitter is ... the start of an interaction society.”
- 4. Already people aretalking about it topping Google
- 5. "They announced theywere going to shut down their system for maintenance, and we asked them not to," one official said, adding that the discussions were meant to "highlight to [Twitter] that this was an important means of communication, not with us but horizontally in Iran." And already it is becoming essential public infrastructure.
- 6. We’ve seen thisbefore We’ve seen this before
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13. This time isdifferent This time is different
- 14. “I no longer understand my own creation” ~ Tim Berners-Lee, Inventor of the Web In July 2008 at a Nesta Web Science event Sir Tim Berners Lee, inventor of the web, said... “I no longer understand my own creation” He also implored the audience... “Ask not whether we're asking too much of the web, but whether we're asking too much of us” Indicating that what this is and where it’s going is about people.
- 15. Simple It starts withbeing simple. A text message of not more that 140 characters.
- 16. So simple thatgrandmas can use it.
- 18. Accessible Being sms compatible,it can be used anywhere, anytime from mobile phone
- 19.
- 21.
- 22. each message isa message everyone can read.
- 23.
- 24. Participatory People, are meaningfullyparticipating
- 25.
- 26.
- 27. But hold on,there’s more
- 28. It’s clearly notabout the single message
- 29. like shaq coachingoprah
- 30. it’s more aboutthe context around the people...
- 32.
- 33.
- 34. Which leads usto...
- 35. “A unique publishingmedium that’s rewiring the web for real-time, interest-driven, discovery... ” An unique publishing medium that’s rewiring the web for real-time, interest-driven, discovery...
- 36. ... creating themost accessible, participatory, public medium in history. One-Many Radio Public Micro- Messaging Web TV E-mail SMS One-One Tel. Pot. Restricted Emergent Reach creating the most accessible, participatory, public medium in history. Public micro-messaging merges the extensible/emergent nature of the web with the 4B person reach of SMS.
- 37. ChangeMedium Advancing public micro-messaging as a medium for change. ChangeMedium’s mission is to advance and optimize public micro-messaging as a medium for change.
- 38.
- 39. Personal, interest- driven, discovery. It is unprecedented for personal, interest-driven discovery. So if I like “So you think you can dance”, I can follow a producer/judge - as a person.
- 40. Or I canfollow my more productive interests for links...
- 41.
- 42. Exposure, Transparency & Reporting It also enables unprecedented reporting...
- 44. That’s changing howwe engage in current events.
- 46. Flash Mobilization & Collaboration And finally we have unprecedented opportunities for flash mobilization like #hohoto where, in 18 days, over a dozen people came together over twitter to co-led the creation of a sold- out party to 600 people which raised $25,000 and 2t of food for the local foodbank.
- 47. Shortly after, Twestivalraised $250k in less than a month for Charity water through close to 1000 volunteers hosting events in over 200 cities around the world in which 10,000 people attended.
- 48.
- 49. 15+ Million Users Ifmost of this happened with less than 5million users...
- 50. 1B Users? 100M Users? 15+ Million Users What happens when we reach 100m or 1b users?
- 51.
- 52. Fractured Data So wheredo all those public messages sit? - in Twitter’s private servers And for how long? And what what if I want to use a different service like Identi.ca?
- 53. Incompatibility And what happenswhen there are more services that we want to use? How do we access all these public messages? How do we search for everything everyone is saying about the next major event?
- 54. Disruptions And what happenswhen Twitter goes down - again - and again.
- 55.
- 56. Research Researching what makesthe medium work
- 57. Network-Grade Infrastructure Building a network-grade infrastructure
- 58. Labs And convening labsto experiment and evolve the medium for maximum public benefit.
- 59. Scope We’re scoping thatout some more...
- 60. Research • What is unique about this medium? • What new does it make possible? • What aspects and attributes are essential to its potential? And are interested in... - what is unique about this medium - what new it makes possible - and what aspects and attributes create its potential
- 61. Network-grade Infrastructure • Processing infrastructure • Common standards • SMS gateway While not simple, building out a network-grade infrastructure is not only possible, but represents an extraordinary cost/benefit argument. When has it been possible to build a public medium that the US State Department starts considering essential, global, infrastructure for a few million dollars? Initial scoping of this infrastructure includes: - an interoperable message processing infrastructure operating at a level below Twitter - common standards optimized for public benefit - and a global sms gateway to streamline public micro-messaging growth and application.
- 62. Labs • Experimental applications • Infrastructure development • Public benefit partnerships And finally, given the emergent nature, one of the best ways to learn is to actively experiment. Through internal and ad-hoc labs, Changemedium is considering: - experimental applications to advance the application of the medium for public benefit - developing the infrastructure, and - supporting public benefit partnerships.
- 63. Team ChangeMedium has comefrom...
- 64. Michael Lewkowitz - for-profit/for-benefitentrepreneur - with venture capital experience - immersed in social and the social web
- 65. Contributors •Peter Flaschner, Design (Web dev and design awesomesauce) •Ryan Coleman, Communications (Startup, community, and viz) •Dan Williams, Developer (hard core craftsman coder) •Joseph Dee, Architecture (web science, agency, social techie) •Matt Nish-Lapidus, Interface (UX specialist) •Taylor Davidson, Strategy (Mobile, investment, startup guy) •Tim Scollick, Developer (Interface developer) And a cadre of contributors...
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- 67. Developed two prototypes testing the technical and social dynamics of the public micro- messaging medium. developed 2 prototypes testing the technical and social dynamics of this medium - readying for the next build.
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- 69. A north-american, donation eligible, charitable initiative. a North-American, donation eligible, charitable initiative - hosted at Tides Canada Foundation.
- 70. Next Steps We arecurrently
- 71. Seeking seed funding and partnerships seeking seed funding and partnerships to scope and launch the initiative.
- 72.
- 73. “A unique publishingmedium that’s rewiring the web for real-time, interest-driven discovery... ” we are witnessing the emergence of a unique publishing medium that’s rewiring the web for real-time, interest-driven discovery...
- 74. ... creating themost accessible, participatory, public medium in history. One-Many Radio Public Micro- Messaging Web TV E-mail SMS One-One Tel. Pot. Restricted Emergent Reach which is leading to the most accessible, participatory public medium in history.
- 75. ChangeMedium Advancing public micro-messaging as a medium for change. Our mission is to advance this as a medium for change...
- 76.
- 77.
- 78. ChangeMedium http://changemedium.tumblr.com michael@igniter.com @igniter