Interactive concepts top trends 2010
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My feedback on the most important trends as per all the sessions I attended at Ad-Tech San Francisco, 2010
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Social Media Strategy
This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.
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5 Tips to Success at CES 2015
Plan ahead by developing a strategy for promoting your message and products at the show. Start networking with relevant media contacts well before the event to schedule interviews. Be prepared to effectively present your company and answer media questions on the show floor to avoid misrepresenting your brand. Run an online social media campaign alongside your onsite efforts to engage consumers who can't attend. Follow up with media contacts after the show to ensure your messaging stands out amid the overwhelming activity at the event.
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In his Brands-Only Summit presentation, Nissan's Bryan Long shares a case study on their customer experience approach.
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Social's Crystal Ball: Where Are We Headed?
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
Keeping Executives Interested (and Invested) in Social - Through Data
-How to effectively translate social data into meaningful metrics.
-Sharing industry trends and case studies that map to corporate strategy for personal gain.
-Showcasing channel strengths without pounding on one’s chest.
Social Maturity
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
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Social Media Strategy
This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.
3 Keys to Successful Fundraising in the 21st Century
As organizations wrestle with how to integrate digital, social and mobile platforms into their development efforts, many are looking for guidance as to how to get started. Successful fundraising in the 21st century required a coordinated, strategic effort. This presentation covers 3 key elements every organization must consider in planning for success.
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
5 Tips to Success at CES 2015
Plan ahead by developing a strategy for promoting your message and products at the show. Start networking with relevant media contacts well before the event to schedule interviews. Be prepared to effectively present your company and answer media questions on the show floor to avoid misrepresenting your brand. Run an online social media campaign alongside your onsite efforts to engage consumers who can't attend. Follow up with media contacts after the show to ensure your messaging stands out amid the overwhelming activity at the event.
The state of social media: A customer experience approach, presented by Bryan...
In his Brands-Only Summit presentation, Nissan's Bryan Long shares a case study on their customer experience approach.
He discusses the next phase of their social customer care program, including a look at their social media command center and social ecosystem.
Social's Crystal Ball: Where Are We Headed?
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
Keeping Executives Interested (and Invested) in Social - Through Data
-How to effectively translate social data into meaningful metrics.
-Sharing industry trends and case studies that map to corporate strategy for personal gain.
-Showcasing channel strengths without pounding on one’s chest.
Social Maturity
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
Everyone’s heard about the success of the #IceBucketChallenge. Now the #22pushupchallenge is storming social media across the globe. Has your nonprofit been able to capture attention by replicating these types of viral campaigns? It’s not easy.
Take a look at our slides to see some of the data behind these campaigns and more!
Influencer Marketing
Thirty nonprofits join SE2 for crash course on the hottest trend in communications: influencer marketing
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The document discusses new approaches to measuring social media marketing. It highlights that social media is fast-moving and new metrics are needed. It provides examples of how brands like Samsung Canada and Nestle are using social media for customer service and engagement. The document advocates establishing a measurement framework that goes beyond traditional metrics like likes and fans to also measure engagement, responses, and return on engagement. It discusses how the social media landscape is evolving and both software analytics and custom solutions are needed to help companies fully adopt social media measurement.
Not So Spooky Marketing Strategies
The most haunting part of Halloween for marketers isn’t the ghosts. The scariest part is knowing how to target new customers and increase sales before the new year. As exciting as the holiday season is, it’s also the busiest and, you know what that means social media and digital marketers. It’s that much more important your brand stands out against your competitors when attention of the same audience is up for grabs. That’s why Tonies and Persephone Social join us live to discuss how your social media marketing strategy can channel success (and not spirits) during this upcoming holiday season.
In this webinar we are dived into:
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The document discusses 6 factors that are contributing to the "scientification" of digital marketing and advertising: 1) utilizing multiple digital touchpoints, 2) using data-driven marketing approaches, 3) leveraging social data on platforms like Facebook, 4) employing automated media buying, 5) enhancing creativity through new technologies, and 6) how digital marketing approaches can become contagious. It then recommends 5 skills that are important to develop to succeed in this digital world: being a scientist, artist, hippie, entrepreneur, and maintaining a hunger to learn.
Insight Reports: Your Social Media is Nothing Without Them
Insight reports provide essential information for social media strategies by analyzing metrics like followers, likes, reach and content engagement. They identify what networks and post types perform best, and make recommendations to optimize presence. Taking time each month to review insight reports can influence future social media strategy, dictating what to post, when, how often and more. Downloading a free template can help social media managers start generating their own insight reports.
Integrate social media with customer service, presented by Stacey DePolo
In her Brands-Only Summit presentation, GoDaddy's Stacey DePolo teaches a class on integrating social media with your customer service program.
She explains how to manage a scalable and reliable process that extends customer service to social channels.
Earn adoption from the C-suite and the front lines, presented by Carla Meyer
In her Brands-Only Summit presentation, Garmin International's Carla Meyer teaches a class on how to earn adoption from the C-suite.
She explains how to transition from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Quiz how well do you know social media
This document provides an overview quiz to assess understanding of social media and its role in online advertising and marketing. It asks questions about whether a business should have a social media presence, if its brand advocates can interact, and if its content builds relationships. It stresses that social media is about responsiveness and interaction, not just broadcasting, and emphasizes the importance of proactively managing a social media presence across platforms like Facebook and Twitter.
Creating a social media marketing plan
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
Social Metrics
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The 2017 State of Social Marketing Report Reveal
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
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Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
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Twitterworlds 2010
The document discusses developing a successful Twitter strategy and presence in social media. It emphasizes that social media is about human conversation, not campaigns or free marketing. Companies should define clear social media goals and strategies, use Twitter to engage cold audiences, and build brand evangelists by tweeting helpful content. Quality, not just quantity, of followers matters. Tools like TweetDeck can help manage Twitter activities while staying engaged and having fun are also important.
assess your social marketing maturity p1 webinar kcelestre
This document summarizes a webinar presented by Kim Celestre of Forrester Research on assessing and advancing social marketing maturity. The webinar outlines Forrester's social marketing maturity model, which evaluates proficiency across four dimensions: culture, organization, strategy, and data. Organizations can determine which of four maturity stages they fall into - repair, elevate, optimize, or differentiate - based on their proficiency scores. The webinar provides guidance on conducting a thorough self-assessment to identify strengths and areas for improvement.
Measuring Social Media Success
The document discusses best practices for using social media in marketing and communications, providing tips on how to define goals and metrics for social media engagement that are specific, measurable, attainable, realistic and timely. It also recommends tools for measuring the effectiveness of social media activities and influencing key considerations like being prepared for an ongoing conversation.
Manage a global social media program, presented by Anita Veszeli
In her Brands-Only Summit presentation, Ericsson's Anita Veszeli teaches a class on how to manage a global social media program.
She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
Socialbakers launching Analytics for Vkontakte
Vkontakte Analytics is launching to provide social media analytics and insights for Russian customers. The tool offers key metrics dashboards, content analytics, and benchmarking against competitors. It provides actionable insights to improve social strategy and content. Socialbakers ensures data quality and offers dedicated support from their Russian team to help customers better understand and optimize their VK presence. The VK analytics tool is available now to help customers analyze what content works and provide reporting to management.
SMX London: Understanding Facebook's Graph Search
This document discusses the evolution of Facebook advertising and provides details on Facebook Graph Search. It outlines the nuts and bolts of how Graph Search works by mapping attributes to entities. It then provides recommendations for leveraging Graph Search, such as utilizing multiple result types, growing communities, and opportunities for local businesses. Finally, it outlines what may come next for Graph Search, including logic, monetization through advertising, additional result types, mobile usage, and what is still missing.
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Cyber bullying involves a minor tormenting, threatening, harassing, humiliating or embarrassing another minor using the internet, technology or mobile phones. There are two types of cyber bullying - direct attacks sending messages directly to the victim, and cyber bullying by proxy which uses others to bully the victim, sometimes without the accomplice's knowledge. To stop cyber bullying, solutions must differ depending on the type of incident because cyber bullies' motives can vary.
Chocolate Storyboard
The storyboard introduces the documentary in 7 scenes. In scene 1, Rena, Sandy and Andy introduce themselves. In scene 2, Andy introduces the topics that will be covered. In scene 3, Sandy discusses the history of chocolate from her computer room. In scene 4, Andy talks about the Aztecs relationship to chocolate. In scene 5, Rena talks about the nutritional information of chocolate. In scene 6, Andy discusses slave labor used in chocolate production. Scene 7 displays the credits, thank yous and dedications of the documentary.
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Not So Spooky Marketing Strategies
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In this webinar we are dived into:
- North American and European holiday marketing strategies
- How to get a competitive edge on social media from October to January
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5 skills you should develop to excel in the digital world!
The document discusses 6 factors that are contributing to the "scientification" of digital marketing and advertising: 1) utilizing multiple digital touchpoints, 2) using data-driven marketing approaches, 3) leveraging social data on platforms like Facebook, 4) employing automated media buying, 5) enhancing creativity through new technologies, and 6) how digital marketing approaches can become contagious. It then recommends 5 skills that are important to develop to succeed in this digital world: being a scientist, artist, hippie, entrepreneur, and maintaining a hunger to learn.
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Integrate social media with customer service, presented by Stacey DePolo
In her Brands-Only Summit presentation, GoDaddy's Stacey DePolo teaches a class on integrating social media with your customer service program.
She explains how to manage a scalable and reliable process that extends customer service to social channels.
Earn adoption from the C-suite and the front lines, presented by Carla Meyer
In her Brands-Only Summit presentation, Garmin International's Carla Meyer teaches a class on how to earn adoption from the C-suite.
She explains how to transition from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Quiz how well do you know social media
This document provides an overview quiz to assess understanding of social media and its role in online advertising and marketing. It asks questions about whether a business should have a social media presence, if its brand advocates can interact, and if its content builds relationships. It stresses that social media is about responsiveness and interaction, not just broadcasting, and emphasizes the importance of proactively managing a social media presence across platforms like Facebook and Twitter.
Creating a social media marketing plan
This document outlines the key components of developing an effective social media marketing plan. It discusses evaluating current marketing channels, setting goals, defining brand essence and personas, selecting appropriate social media platforms, and creating content and metrics for measuring success. The overall message is that social media is a process that requires strategic planning to build relationships and trust over time, rather than expecting quick results. It emphasizes the importance of understanding your target audience and having sufficient staff and resources to properly engage on the selected platforms.
Social Metrics
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
The 2017 State of Social Marketing Report Reveal
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
SPECK Media Start The Conversation
The document discusses how social media is changing business and marketing. It introduces SPECK Media, a firm that specializes in helping organizations develop social media strategies and leverage social media to engage customers and drive business results. SPECK Media takes a process-driven approach tailored to each client's goals and understands the customer perspective to develop effective social media solutions. They offer consultation services to help organizations understand how to get started with social media.
How to measure the success of your social media efforts
Presentation on How Law Firms can measure their success on social media. Presented on April 23rd at Proskauer for the Legal Marketing Association-Metropolitan New York Chapter Social Media SIG
Twitterworlds 2010
The document discusses developing a successful Twitter strategy and presence in social media. It emphasizes that social media is about human conversation, not campaigns or free marketing. Companies should define clear social media goals and strategies, use Twitter to engage cold audiences, and build brand evangelists by tweeting helpful content. Quality, not just quantity, of followers matters. Tools like TweetDeck can help manage Twitter activities while staying engaged and having fun are also important.
assess your social marketing maturity p1 webinar kcelestre
This document summarizes a webinar presented by Kim Celestre of Forrester Research on assessing and advancing social marketing maturity. The webinar outlines Forrester's social marketing maturity model, which evaluates proficiency across four dimensions: culture, organization, strategy, and data. Organizations can determine which of four maturity stages they fall into - repair, elevate, optimize, or differentiate - based on their proficiency scores. The webinar provides guidance on conducting a thorough self-assessment to identify strengths and areas for improvement.
Measuring Social Media Success
The document discusses best practices for using social media in marketing and communications, providing tips on how to define goals and metrics for social media engagement that are specific, measurable, attainable, realistic and timely. It also recommends tools for measuring the effectiveness of social media activities and influencing key considerations like being prepared for an ongoing conversation.
Manage a global social media program, presented by Anita Veszeli
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She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
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SMX London: Understanding Facebook's Graph Search
This document discusses the evolution of Facebook advertising and provides details on Facebook Graph Search. It outlines the nuts and bolts of how Graph Search works by mapping attributes to entities. It then provides recommendations for leveraging Graph Search, such as utilizing multiple result types, growing communities, and opportunities for local businesses. Finally, it outlines what may come next for Graph Search, including logic, monetization through advertising, additional result types, mobile usage, and what is still missing.
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Chocolate Storyboard
The storyboard introduces the documentary in 7 scenes. In scene 1, Rena, Sandy and Andy introduce themselves. In scene 2, Andy introduces the topics that will be covered. In scene 3, Sandy discusses the history of chocolate from her computer room. In scene 4, Andy talks about the Aztecs relationship to chocolate. In scene 5, Rena talks about the nutritional information of chocolate. In scene 6, Andy discusses slave labor used in chocolate production. Scene 7 displays the credits, thank yous and dedications of the documentary.
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How to promote your business using social media
This document provides an introduction to social media and outlines best practices for an effective social media strategy. It discusses analyzing social media insights, developing a social story and brand identity, managing online communities, and creating engaging content. The goal is to help brands communicate effectively with customers and influencers online through social listening, community building, and storytelling.
Social Media Basics Freshly Squeezed session
The document discusses social media basics and how to use social media for public relations purposes. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines best practices for social media strategy, including setting clear goals, establishing benchmarks, reviewing targets, and continuously measuring engagement and key metrics. The document advocates using a "hub and spoke" model where multiple social channels drive traffic to a central hub, and tips for social media success include understanding your audience, having business-related objectives, monitoring analytics, and generating varied content across channels.
Bma strategic thinking_for_social_media_marketing_success
The document provides an overview of strategic social media marketing. It discusses defining goals, understanding strengths and weaknesses, creating a plan using LOVE (Listen, Offer, Visit, Engage), implementing campaigns, measuring results, and focusing on building relationships over traditional marketing. The presentation emphasizes listening to customers, creating valuable content, participating authentically, and adapting plans in real-time for social media marketing success.
Abi dimensione social & web - 1.0
This document discusses how social media can be used as a business channel in the fashion industry. It summarizes the results of interviews with 10 Italian fashion brands regarding their current and future social media strategies and maturity. The brands indicated that they currently focus social media on promoting their brands and products, but want to increase use for purchase and post-sales engagement. The document also assesses the brands' social media footprints and conversations to provide insights on how they can better connect with customers through different stages of the customer journey.
Adapting Your Social Media Strategy During COVID-19
How effective has your social media been during COVID-19? As your business adjusts to re-opening, are you ready to re-engage through social media and connect with clients and prospects online?
We are pleased to share with you our presentation on adapting your social media strategy during covid-19. This presentation will walk you through an easy to follow 3-step framework to assess the effectiveness of your social media by utilizing data and insights to determine what's working and what's not, how your customers’ needs have changed, and what tools and key strategies you can use for your business to adjust, organize and pivot your campaigns by social platform to create powerful engagement strategies.
Similar to Interactive concepts top trends 2010 (20)
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian Quinn
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
Social Insights Report: How Search Engine Marketers Engage on Social Media
Social Insights Report: How Search Engine Marketers Engage on Social Media
Bma strategic thinking_for_social_media_marketing_success
Bma strategic thinking_for_social_media_marketing_success
Adapting Your Social Media Strategy During COVID-19
Adapting Your Social Media Strategy During COVID-19
More from japie swanepoel
social media for the hospitality industry.
Learn how to get social media right for your hospitality business.
Social Media Masterclass: Greyton
This document provides an overview of social media marketing and best practices. It discusses setting up social media profiles and pages for businesses, creating a content calendar, using hashtags and engaging with audiences. Key platforms covered include Facebook, Instagram, Twitter, LinkedIn, YouTube and WhatsApp. Analytics and tools for planning, scheduling and designing social media content are also mentioned. The overall document aims to educate on developing an effective social media strategy and presence for businesses.
social media 23 FEBRUARY_KLEINMOND.pptx
This document provides an overview of a social media masterclass covering topics such as the benefits of social media for business, content strategy, engagement metrics, and tools for planning, scheduling, and analyzing social media activities. It discusses setting up profiles and pages on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube. Key aspects covered include creating content calendars, using hashtags and images effectively, running ads, and ensuring content is tailored for specific audiences and platforms. The document emphasizes regularly analyzing engagement and stopping ineffective strategies in favor of what generates results.
Using Social Media to reach the youth
The document provides an agenda and guidance for using social media to reach youth. It discusses 12 essential social media principles like having a strategy and consistent, relevant content. It also gives tips for creating content calendars, using groups/channels, starting a YouTube channel, and creating engagement through hashtags and analytics. The overall message is that social media can be an effective tool for ministry when used strategically and creatively to share the right content with the target audience.
D4C: social media for FreshZulu
The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.
social media 22 June: Bredasdorp
This document provides information on social media strategies and best practices. It discusses 12 key social media principles including creating engaging content, building conversations, having a strategy, being responsive and consistent. It also covers topics like content creation on platforms like Twitter, Instagram, LinkedIn, YouTube and TikTok. The document emphasizes creating a content calendar, using hashtags and tags correctly, understanding engagement rates and using analytics to improve performance. It highlights tools that can help with planning, scheduling, management and design for social media. The overall goal of these strategies is to generate leads, build the brand, position services and create awareness.
social media expert.pdf
Learn about the principles of social media, how to use it correctly for business and how to get engagement.
Sociality social media master Windhoek 2020
The document outlines the agenda and key principles for a social media master class being held in Windhoek, Namibia in February 2020. The class will cover 12 key principles of Facebook, Twitter, Instagram and LinkedIn, including engagement, content planning, ads, storytelling and analytics. It provides guidance on setting goals for social media use, developing content calendars, using various ad platforms and analyzing results. The document also discusses best practices for using influencers and various online communication tools to engage audiences.
Sociality social media master class
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
10 mobile tips
This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.
Mobile First: 22 may 2019, River Crossing
The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.
Social media summit 21 February 2018
the sociality social media summit presentation: 21 February 2018, The Grove Mall of Namibia, Windhoek. Presented by japie swanepoel
ACM roadshow 2017 presented by Digital4Christ
The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.
#Namtrends2017
Live video content and messaging apps will become more important marketing tools as brands leverage social media ecommerce and virtual reality experiences to engage customers in competitive mobile advertising environments. Disappearing content on platforms like Instagram stories will also continue evolving to serve strategic purposes.
#indigitous Jobug: Engagement or nothing: 14 October 2016,
The document discusses the importance of engagement on social media and provides tips to improve engagement. It defines engagement as interaction through likes, shares, comments, and other reactions rather than just numbers of followers or views. Engagement is important to build community, create awareness, and have two-way conversations. Tips include reviewing analytics, interacting with influencers, creating events, managing followers, staying relevant with strategy and appealing content, and focusing on content that encourages interaction.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
How to engage your social media followers.
Is it important to have great engagement with your social media followers? If so, how do you engage with them?
AAA School of advertising: digital overview 2016
This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.
Social Media Workshop, Nairobi, 6 March 2014
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
Interactive Concepts NSE Social Media Report 2014
The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.
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#indigitous Jobug: Engagement or nothing: 14 October 2016,
#indigitous Jobug: Engagement or nothing: 14 October 2016,
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
Recently uploaded
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
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At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
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Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
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“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfarePapadakis K.-Cyber-Information Warfare Analyst & Cyber Defense/Security Consultant-Hellenic MoD
AI & Electronic WarfareHCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
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Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
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“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Interactive concepts top trends 2010
- 1. Top Digital Trends: 2010
- 2. #5: Build your community
- 3. #4: engage with the influencers
- 4. #3: Know your metrics
- 6. #1: Build a strategy!
- 7. #1: Build a strategy! active listening
- 8. #1: Build a strategy! active listening social media policy
- 9. #1: Build a strategy! active listening social media policy organisation alignment
- 10. #1: Build a strategy! active listening social media policy organisation alignment business objectives
- 11. #1: Build a strategy! active listening social media policy organisation alignment business objectives customer assessment
- 12. #1: Build a strategy! active listening social media policy organisation alignment business objectives customer assessment measurement
- 13. #1: Build a strategy! active listening social media policy organisation alignment business objectives customer assessment measurement integration