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Integrate Technology, IP
   & Business Models



     24 October 2009

                           © Joren De Wachter
Soft ware

2007: core copyright accounts
                                  Publishing
                                  Entertainment
                                  Film & TV
                                  Music

       for $ 889 billion          represents about 6.44% of the total economy,
                                  and 4.05% of total workforce

                                  average income is $ 73,544, instead of overall
                                  average of $ 56,817 - difference of almost 30%
                                  more!




          Source: International Intellectual Property Alliance



                                                       © Joren De Wachter
Soft ware

2007: core copyright accounts
                                  Publishing
                                  Entertainment
                                  Film & TV
                                  Music

       for $ 889 billion          represents about 6.44% of the total economy,
                                  and 4.05% of total workforce

                                  average income is $ 73,544, instead of overall
                                  average of $ 56,817 - difference of almost 30%
                                  more!




$ 889,000,000,000


          Source: International Intellectual Property Alliance



                                                       © Joren De Wachter
2006: “fair use” accounts for $ 4.5 trillion
Fair use:
- any computer devise allowing individual
copying of programs
- soft ware developers
- internet search and web hosting
providers
- educational - training




                                            Source: Computer and Communications Industry Associations



                                                                                      © Joren De Wachter
2006: “fair use” accounts for $ 4.5 trillion
Fair use:
- any computer devise allowing individual
copying of programs
- soft ware developers
- internet search and web hosting
providers
- educational - training




                                            $ 4,500,000,000,000


                                            Source: Computer and Communications Industry Associations



                                                                                      © Joren De Wachter
2008: total value of “illegal” software :
                                 1 $ in soft ware license typically
                                 generates bet ween 3 and 4 $ in
                                 connected ser vices
             > $ 50 billion      worldwide 41% of all soft ware is
                                 illegal
                                 In us: 21%, in EU 35%




                      Source: BSA (Business Software Alliance)



                                                     © Joren De Wachter
2008: total value of “illegal” software :
                                 1 $ in soft ware license typically
                                 generates bet ween 3 and 4 $ in
                                 connected ser vices
             > $ 50 billion      worldwide 41% of all soft ware is
                                 illegal
                                 In us: 21%, in EU 35%




     $ 50,000,000,000


                      Source: BSA (Business Software Alliance)



                                                     © Joren De Wachter
© Joren De Wachter
Copyright



            © Joren De Wachter
fair use

Copyright



                       © Joren De Wachter
fair use
                       piracy
Copyright



                                © Joren De Wachter
fair use

                  ?
                       piracy
Copyright



                                © Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
© Joren De Wachter
d el           Te
                                   c
              M o                   hn
       e ss                            olo
  us in                                    g   y
B
                    VALUE

      Intellec
                tual Pro
                        perty



                                                   © Joren De Wachter
Q&A




      © Joren De Wachter

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Integrating technology, IP & business models

  • 1. Integrate Technology, IP & Business Models 24 October 2009 © Joren De Wachter
  • 2.
  • 3. Soft ware 2007: core copyright accounts Publishing Entertainment Film & TV Music for $ 889 billion represents about 6.44% of the total economy, and 4.05% of total workforce average income is $ 73,544, instead of overall average of $ 56,817 - difference of almost 30% more! Source: International Intellectual Property Alliance © Joren De Wachter
  • 4. Soft ware 2007: core copyright accounts Publishing Entertainment Film & TV Music for $ 889 billion represents about 6.44% of the total economy, and 4.05% of total workforce average income is $ 73,544, instead of overall average of $ 56,817 - difference of almost 30% more! $ 889,000,000,000 Source: International Intellectual Property Alliance © Joren De Wachter
  • 5. 2006: “fair use” accounts for $ 4.5 trillion Fair use: - any computer devise allowing individual copying of programs - soft ware developers - internet search and web hosting providers - educational - training Source: Computer and Communications Industry Associations © Joren De Wachter
  • 6. 2006: “fair use” accounts for $ 4.5 trillion Fair use: - any computer devise allowing individual copying of programs - soft ware developers - internet search and web hosting providers - educational - training $ 4,500,000,000,000 Source: Computer and Communications Industry Associations © Joren De Wachter
  • 7. 2008: total value of “illegal” software : 1 $ in soft ware license typically generates bet ween 3 and 4 $ in connected ser vices > $ 50 billion worldwide 41% of all soft ware is illegal In us: 21%, in EU 35% Source: BSA (Business Software Alliance) © Joren De Wachter
  • 8. 2008: total value of “illegal” software : 1 $ in soft ware license typically generates bet ween 3 and 4 $ in connected ser vices > $ 50 billion worldwide 41% of all soft ware is illegal In us: 21%, in EU 35% $ 50,000,000,000 Source: BSA (Business Software Alliance) © Joren De Wachter
  • 9. © Joren De Wachter
  • 10. Copyright © Joren De Wachter
  • 11. fair use Copyright © Joren De Wachter
  • 12. fair use piracy Copyright © Joren De Wachter
  • 13. fair use ? piracy Copyright © Joren De Wachter
  • 14. © Joren De Wachter
  • 15. © Joren De Wachter
  • 16. © Joren De Wachter
  • 17. © Joren De Wachter
  • 18. © Joren De Wachter
  • 19. © Joren De Wachter
  • 20. © Joren De Wachter
  • 21. © Joren De Wachter
  • 22. © Joren De Wachter
  • 23. © Joren De Wachter
  • 24. © Joren De Wachter
  • 25. © Joren De Wachter
  • 26. © Joren De Wachter
  • 27. d el Te c M o hn e ss olo us in g y B VALUE Intellec tual Pro perty © Joren De Wachter
  • 28. Q&A © Joren De Wachter