Kenshoo Budget Manager is a machine learning tool that helps search marketers plan, optimize, and monitor their search program budgets. It allows users to forecast budgets across campaigns, publishers, locations, products and more. The tool then automatically adjusts bid and budget allocations on a daily basis to achieve the user's goals. It provides continuous feedback on budget progress and alerts users of opportunities beyond their initial plan. The flexible tool saves search marketers time and helps them hit revenue targets.