Leveraging LinkedIn Newport County Chamber of Commerce Talk by Suzanne McDonald


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Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.

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  • This presentation was coupled with live demos and lots of Q&ADemo included: profile, Plug-ins to enhance your profile such as TripIt, SlideShare, and Blog LinkGroups, Events, Answers, Reading ListLooking up and following companies and following individuals, which is most helpful for prospecting
  • 2% of the population are innovators
  • 6 million LinkedIn members work in saleshttp://econsultancy.com/us/blog/7334-social-media-statistics-one-year-laterSays to me: great for prospecting!
  • Consider how you clean up the clutter before inviting friends over, or you may stage your house before putting it on the marketGo to profile and review
  • Search and tagGroups – ConnectAnswersEvents
  • It all starts with peopleGoals: You can’t expect to gain anything if you don’t aim for itStrategy: Social media can be a big time suck. Are you wasting your time and your followers’ time? Editorial calendars help here and w goalsPlatforms: Go where you audience is!
  • Can you solve problems on LinkedIn Answers? LinkedIn Answers: not just phishing for clients, engaging with
  • One of the great payoffs of successfully engaging in social media. How much does it cost to advertise vsevangalize
  • Something about regularly seeing someone, in person, that truly builds a relationship. Social media simply augments this, not necessarily supplants it.Next gathering a week from today at 41 North
  • Happy to answer any questions & thanks so much for having me!
  • Leveraging LinkedIn Newport County Chamber of Commerce Talk by Suzanne McDonald

    1. 1. Designated EditorSpeaking Series LinkedIn Leveraging Tips to prospect and engage for FREE Suzanne McDonald | Content & Social Strategist Newport Chamber of Commerce @Sue_DesigEditor
    2. 2. suzanne’s experience Social Media Strategies professor 6 years Page 1 Masters in Journalism & Mass Communications BA in Journalism www.designatededitor.com 2
    3. 3. old networking methods Friends & friends of friends? School connections? Business connections? Civic clubs, organizations, church? Lawyer, doctor, plumber? Insurance agent, stylist, nanny? Neighbors? Sports and hobbies? http://www.entrepreneur.com/article/57382 www.designatededitor.com 3
    4. 4. Find a jobDiscover clientsSearchable resumeConnect on a professional levelOvercome email blocksContinue the conversationsShowcase your expertise www.designatededitor.com 4
    5. 5. LinkedIn: Nearly 2 billion people searches in 2010 http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/ www.designatededitor.com 5
    6. 6. your profile Professional and identifiable photo Appropriate headline Keywords Easy-reading Recommendations from key people Update your status Plug-ins www.designatededitor.com 6
    7. 7. LinkedIn market researchDiscover major companies with SearchCategorize prospects with TagsParticipate inGroups specific to your industryContribute your expertise withAnswersFind andConnectwith key influencersHost or attend anEvent and share it www.designatededitor.com 7
    8. 8. Forrester’s social strategy People Learn your audience’s social activities and behaviors Objectives Decide what you want to accomplish Strategy Plan how your motives will change your relationship with your audience Technology Choose what social media platforms you want to use for your campaign www.designatededitor.com 8
    9. 9. what are their concerns? www.designatededitor.com 9
    10. 10. socialtimes.com/user-generated-content-infographic_b68911 www.designatededitor.com 10
    11. 11. In-person engagement www.designatededitor.com 11
    12. 12. Thank you!Designated EditorSpeaking Series Leveraging LinkedIn Tips to prospect and engage for FREE Suzanne McDonald | Content & Social Strategist Newport Chamber of Commerce @Sue_DesigEditor