Taking a look at how the sales process can be optimised, by using the collaboration features in CRM and SharePoint. See how the standard integration looks like and what there are for issues you can have with it. There are several things you can integrate from CRM to SharePoint or vice versa, to gain a better user experience. We will have a look at both APIs, check out other integration options and use-case it on interesting scenarios, to get the best of both worlds. --------- Throughout the complete sales process, from acquisition to delivery & support, a constant collaboration throughout the whole company is necessary. To gain a better integration experience, the default integration between SharePoint and Dynamics CRM can be enhanced. The session will show, how it is possible to create folder and metadata structures in SharePoint, when new CRM entities are created and how CRM metadata can be applied to SharePoint documents, for a better search experience. Furthermore, approaches will be presented how notes attachment in CRM can be moved to SharePoint and how complete project portals for CRM entities can be created.