This document compares and analyzes two traditional Chinese medical halls in Malaysia: Cze Kong Medical Hall & Sundry in Cheras, Kuala Lumpur and Chop Yan Tuck Medical Hall in Seremban, Negeri Sembilan. While both have been long-standing family businesses selling Chinese herbs, they differ in aspects like location, number of employees, services offered, and annual revenue. The document also provides histories of the two businesses and their founders, identifies competitors for each, and offers recommendations on areas for improvement.

1. CHINESE MEDICAL HALL
中药铺

2. THE ORIGIN
OF CHINESE HERBS
始源

3. FOUNDER OF CHINESE
MEDICAL HERBS
2800 BC
SHEN NONG
EMPEROR OF
THE FIVE GRAINS
EMPEROR OF CHINA
DISCOVERS
AND CLASSIFIES
CHINESE MEDICAL HERBS

4. HISTORY OF
TRADITIONAL CHINESE MEDICINE
中药历史

5. TIMELINE
2697 BC PERIOD OF THE
YELLOW EMPEROR
19TH
CENTURY
YEAR1949
DEVELOPMENT OF
WESTERN MEDICINE
PEOPLE’S REPUBLIC
OF CHINA

6. TRADITIONAL CHINESE
MEDICAL HALL
Traditional Medical Treatment
Only sell Chinese Herbs & Medicine
Traditional Method Of Storage

7. MODERN CHINESE
MEDICAL HALL
Sells Sundry & Chinese Herbs
Sells Western Medicine
Computerized system

8. BUSINESS DESCRIPTION
药铺简介

9. CZE KONG MEDICAL HALL & SUNDRY
(CHERAS)

10. Jalan
Medan
Midah,
Taman
Midah,
56000,
Kuala
Lumpur
LOCATION FOUNDER
OPERATING PERIOD
1990-2015
CURRENT BUSINESS
MR.
LIEW
CZE
KONG
MR.
LIEW
CZE
KONG
&
HIS
WIFE
BRIEF DESCRIPTION

11. HISTORY
<1990
Mr.
Liew
Cze
Kong
Worked
at
a
Chinese
herbal
Shop.
Learned
all
the
knowledge
and
gained
interest.
2000
Work
with
his
wife
along
with
one
Employee.
ShiNed
his
shop
from
Ampang
to
Cheras.
1990
Mr.
Liew
Cze
Kong
founded
the
business.
Opened
his
first
Chinese
medical
hall
at
Ampang.

12. CHOP YAN TUCK MEDICAL HALL
(SEREMBAN)

13. LOCATION FOUNDER
Jalan
Munawir,
Bandar
Seremban,
70000,
Seremban,
Negeri
Sembilan.
BRIEF DESCRIPTION
CURRENT BUSINESS
MR.
CHONG
YAN
TUCK
MR.
CHONG
NGAI
SOONG
OPERATING PERIOD
1944-2015

14. HISTORY
1944 1988 1995
Started
their
own
Chinese
medical
hall
during
the
invasion
of
the
Japanese.
Eldest
son,
Mr.
Chong
Ngai
Soong
took
over
the
business.
Stop
selling
sundry
to
focus
on
selling
tradiWonal
Chinese
herbs.
Mr.Chong’s
grandparents
worked
at
Eu
Yan
Sang.
Started
to
sell
sundry.
His
brother,
Mr.Chong
Ngai
Loong
joins
running
the
business.

15. COMPARATIVE ANALYSIS
药铺简介

16. COMPETITORS
OF CZE KONG MEDICAL HALL & SUNDRY
EU
YAN
SANG
KIM
LOY
MEDICAL
HALL
&
SUNDRY
BAN
SOON
HENG
MEDICAL
HALL
&
SUNDRY

17. COMPETITOR #1 EU YAN SANG
• Recently Opened
• Huge Variety Of Products
• Promotions
• Talks and Activities

18. COMPETITOR #2
KIM LOY MEDICAL HALL & SUNDRY
• Located Next To Cze Kong
• Modern Renovations
• More Variety Of Products
• Long Working Hours

19. COMPETITOR #3
BAN SOON HENG MEDICAL HALL & SUNDRY
• Located Next To Main Road
• Long Working Hours
• Higher Price
• Sells Variety Of Sundry

20. COMPETITORS
OF CHOP YAN TUCK MEDICAL HALL
EU
YAN
SANG
CHEOON
LIN
MEDICAL
HALL
LIFECARE
CHINESE
MEDICAL
HALL

21. COMPETITOR #1 EU YAN SANG
• Located Next To Main Road
• Quality Guaranteed Products
• Loyal Customers
• Membership Promotions

22. COMPETITOR #2
CHEOON LIN MEDICAL HALL
• Located Behind Chop
Yan Tuck
• Sells Liquor
• Similar Herbs
• Modern Interior

23. COMPETITOR #3
LIFECARE CHINESE MEDICAL HALL
• Provide Medical Diagnosis
And Treatments
• Provides Acupuncture
• Remedial Massage
• Exercise And Breathing
Therapy

24. COMPETITION STRATEGY
竞争策略

25. CZE KONG
MEDICAL HALL & SUNDRY
CHOP YAN TUCK
MEDICAL HALL
SERVICES
PRICING
PRODUCT

26. COMPETITION STRATEGY #1 SERVICES
CZE KONG MEDICAL HALL & SUNDRY

27. COMPETITION STRATEGY #2 SERVICES
CHOP YAN TUCK MEDICAL HALL

28. COMPETITION STRATEGY #2 PRICING
CZE KONG MEDICAL HALL & SUNDRY

29. COMPETITION STRATEGY #2 PRICING
CHOP YAN TUCK MEDICAL HALL

30. COMPETITION STRATEGY #3 PRODUCT
CZE KONG MEDICAL HALL & SUNDRY

31. COMPETITION STRATEGY #3 PRODUCT
CHOP YAN TUCK MEDICAL HALL

32. OBSTACLES FACES BY NEW BUSINESS
BY MR. LIEW CZE KONG
• Have real passion & interest
• Long working hours
• Traditional field
• Gaining customer’s trust

33. OBSTACLES FACES BY NEW BUSINESS
BY MR. CHONG NGAI LOONG
• Process of gaining license
• Huge amount of capital
• Wide knowledge
• Compete with stabilized
Chinese Medical Hall

34. SIMILARITIES
共同点

35. FUTURE PLANS TARGETED MARKET BRANCHES
FAMILY BUSINESS ADVERTISING MOTIVE

36. DIFFERENCES
差别

37. DIFFERENCE #1 HISTORY
•
Founded
by
Mr.
Liew.
•
Worked
at
a
Chinese
medical
before
CZE
KONG
CHOP
YAN
TUCK
•
Founded
by
Mr.
Chong’s
grandparents.
•
His
grandparents
worked
at
Eu
Yan
Sang
before.

38. DIFFERENCE #2 LOCATION
CZE
KONG
CHOP
YAN
TUCK
Jalan
Medan
Midah,Taman
Midah,
56000,Kuala
Lumpur
Jalan
Munawir,
Bandar
Seremban,
70000,
Seremban,
Negeri
Sembilan.

39. DIFFERENCE #3 EMPLOYEES
CZE
KONG
CHOP
YAN
TUCK
3
11

40. DIFFERENCE #4 WORKING HOURS
CZE
KONG
CHOP
YAN
TUCK
Mon-­‐Sat
8.00am-­‐6.00pm
Sun
8.00am-­‐1.00pm
Mon-­‐Sat
8.30am-­‐8.00pm
Sun
10.00am-­‐2.00pm

41. DIFFERENCE #5 NO. OF CUSTOMERS
CZE
KONG
CHOP
YAN
TUCK
50+/-­‐
>100

42. DIFFERENCE #6
SHOP LAYOUT & ATMOSPHERE
CZE
KONG
CHOP
YAN
TUCK

43. DIFFERENCE #7 ANNUAL REVENUE
CZE
KONG
CHOP
YAN
TUCK
Approx.
1.5
million
Approx.
2.0
million

44. DIFFERENCE #8 SERVICES
CZE
KONG
CHOP
YAN
TUCK
TradiWonal
Pulse
Diagnosis
N/A

45. DIFFERENCE #9 MAIN PRODUCTS
CZE
KONG
CHOP
YAN
TUCK
•
Chinese
Herbs
•
Sundry
•
Chinese
Herbs

46. DIFFERENCE #10
MEANS OF CALCULATIONS
CZE
KONG
CHOP
YAN
TUCK
Calculator
Abacus

47. DIFFERENCE #11
MEANS OF WEIGHING
CZE
KONG
CHOP
YAN
TUCK
Electronic
Balance
TradiWonal
Chinese
Weighing
Scale

48. RECOMMENDATIONS
建议

49. RECOMMENDATIONS
CZE KONG MEDICAL HALL & SUNDRY
AUTOMATIC
SLIDING DOOR
MORE
MANPOWER
MORE
CABINETS

50. RECOMMENDATIONS
CHOP YAN TUCK MEDICAL HALL
USE OF MODERN
TECHNOLOGY
POLICY OF
UNIFORM
PROPER
ROOM FOR
CONSULTATION

51. CONCLUSION
结论

52. THANK YOU