The document discusses the history and operations of two traditional Chinese medical halls - Cheng Woh Medical Hall and Keen Hing Medical Hall. It provides details on the founders and locations of each hall. It also analyzes their competitors and strategies around pricing, advertising, signature products, and service quality. Differences between the two halls are highlighted such as history, location, workers, future plans, target markets, and annual revenue. Recommendations are made to expand product offerings and branches for Cheng Woh, while suggestions are given to add services and improve advertising for Keen Hing.

1. CHINESE
MEDICAL
HALL

2. HISTORY OF TRADES
CHINESE MEDICAL HALL

3. Who’s the creator of
Chinese Medicine ?

4. Shen
Nung
Name
Achieveme
ntHarvested and codified wild herbal
medicine
THE FATHER OF
CHINESE
MEDICINE
Occupatio
nChinese Emperor

5. TRADITIONAL CHINESE
MEDICINE HALL
Provide one stop
traditional chinese
medical treatment
Chinese Physician Chinese Medical Counter
Provide
herbs
Identify patient’s medical
condition

6. MODERN CHINESE
MEDICAL HALL
Provide medical
treatment
Selling herbal soup sachets ,
desserts and teas
Selling western
medicine and
miscellaneous goods

7. DESCRIPTION
OF BUSINESSES

9. HISTORY
The Beginning
Market needs, lack of medical
center, job that mostly chinese do.
The Original Shop
The current shop is just diagonal
from the original shop which was
destroyed during WWII.

10. BRIEF
DESCRIPTION
Founder
Lee Pak Fong
Opened in
1933 1988 (move after
WWII)
Now Running
4th generation Lee Xi Wen
164B-C, Lebuh Campbell, 10100, Pulau Pinang,
Pulau Pinang, 10200, Malaysia

12. HISTORY
The Beginning
His father started this business due
to a strong interest in chinese
medicine.
The Original Shop
The shop was originally run with his
two brothers. Due to some conflict,
the owner started his current shop
which is located just opposite the
street.

13. BRIEF
DESCRIPTION
Founder
Liew Xin
Opened in
1965
Now Running
2th generation: Keen Hing
Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah
Persekutuan Kuala Lumpur, Malaysia

14. COMPARATIVE
ANALYSIS

15. All competitors located at the same street
[ Lebuh Campbell ]
Poh Aun Tong
Hai O Enterprise
Berhad
Eu Yan Sang
International Ltd.
COMPETITORS
OF CHENG WOH
MEDICAL HALL

16. COMPETITOR #1 POH AUN TONG
Established
1965
Products:
Herbs & Services
Source:
Local & Overseas

17. COMPETITOR #2 HAI O ENTERPRISE
Established
1975
Products:
Medicines, Teas, Wines
Source :
Manufacturer

18. COMPETITOR #3 EU YAN SANG
Established
1885
Products:
Herbs, Medicines, Food, Supplements.
Source:
Manufacturer

19. COMPETITORS
OF KEEN HING
ENTERPRISE
Kien Fatt
Medical
Store
Yong Fong
Thai
Sdn.Bhd.
Located at the busy walkway of Petaling
Street
These shop were very closed to each other.

20. COMPETITOR #1 KIEN FATT MEDICAL STORE
Established
1967
Category:
Traditional Chinese Pharmacy
Newly Renovated

21. COMPETITOR #2 YONG
FONG THAI
Established
1975
Category:
Traditional Healthcare Therapy
Newly Renovated

22. COMPETITION STRATEGY #1
PRICING

23. COMPETITION STRATEGY #2
ADVERTISING

24. COMPETITION STRATEGY #3
SIGNATURE PRODUCT

25. COMPETITION STRATEGY #4 QUALITY
OF SERVICES

26. OBSTACLES FACED BY NEW
BUSINESS
Large
Capital
Professional
Knowledge Reputation

27. SIMILARITIES
Main
Products
Current
Branches
Atmospher
e

28. DIFFERENCE #1
History

29. DIFFERENCE #2
Location

30. DIFFERENCE #3
Workers

31. DIFFERENCE #4
Future plan

32. DIFFERENCE #5
Target Market

33. DIFFERENCE #6
Media

34. DIFFERENCE #7
Combating

35. DIFFERENCE #8
Reason Of Starting The Business

36. DIFFERENCE #9
Product Source

37. DIFFERENCE #10
Annual Revenue

38. RECOMMENDATIONS

39. Limited choices of
products.
CHENG WOH MEDICAL
HALL Stagnant expansion
of branches
Sell various
products
Expansion

40. KEEN HING MEDICAL HALL
Limited services Weak
Advertising
Product
sources from
China
Provide medical
consultation
Advertise Get local
products