Netbiscuits camerjam mobile brand masterclass

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Netbiscuits camerjam mobile brand masterclass

  1. 1. Mastering a mobile web presence… An Introduction Duncan Hallas d.hallas@netbiscuits.com Linkedin/in/duncanhallasNovember 23, 2011 © Netbiscuits GmbH 2011 1
  2. 2. Company Overview Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices. November 23, 2011 © Netbiscuits GmbH 2011 2
  3. 3. Latest Milestones Gartner Ranks Netbiscuits as Visionary with highest ability to execute Netbiscuits platform bigger than Twitter 100m unique users/month vs Twitters 55m CBS.com mobile site built on the Netbiscuits Platform Wins 2011 Meffys Award for Best Mobile Website Netbiscuits relationship with eBay eBay’s mobile web sites in 16 countries since 2003 Mature landscape Over 500 customers and more than 75 partners November 23, 2011 © Netbiscuits GmbH 2011 3
  4. 4. Question 1: Vision Do you have a digital vision which captures mobile web?   Re-check your Vision! Vision thing too big?   Agree the purpose. November 23, 2011 © Netbiscuits GmbH 2011 4
  5. 5. Question 2: Agree Purpose Is this a tactical project or strategic initiative? Warning: Should never be a tactical project which kick starts your strategic initiative. November 23, 2011 © Netbiscuits GmbH 2011 5
  6. 6. Mobile Web Presence: Tactical Not specific time period. i.e. will it evolve?  YES – unlikely to be tactical  NO – carry on… Don’t forget… ….still needs Support / Maintenance? November 23, 2011 © Netbiscuits GmbH 2011 6
  7. 7. Mobile Web Presence: Strategic Should be considered as a program …not a product lifecycle approachExpect: Evolution & Support andMaintenance to play a much bigger roleand cost! November 23, 2011 © Netbiscuits GmbH 2011 7
  8. 8. User Case Technology Mapping Web Tablets Mobile  Smart & feature phones November 23, 2011 © Netbiscuits GmbH 2011 8
  9. 9. Build Team Roles Business Leads Program Owner Project Manager Platform Manager Design lead Development (teams)  Platform  Release Service Management Device testing Software / QA Support November 23, 2011 © Netbiscuits GmbH 2011 9
  10. 10. Buy Team Roles Business Lead (Can Be Program Owner) Project Manager (outsourced?) Design lead (outsourced?) Development (outsourced?)  Platform  Release Service Management (outsourced?) Device testing (outsourced via Platform) Software / QA (outsourced?) Support (outsourced?) November 23, 2011 © Netbiscuits GmbH 2011 10
  11. 11. Mobile Web Presence: Mobile Champions Who’s your Mobile Champion? What skills do you have internally? How up to date are they? November 23, 2011 © Netbiscuits GmbH 2011 11
  12. 12. Mobile Web Presence: Mobile Landscape Mobile Web Landscape changes constantly…  Mobile devices ( be prepared to test more than 50 new devices a month)  Mobile OS releases (Monthly regression testing)  iOS  Android  WinMo  HTML5 (it’s a web standard not a mobile web) Add to this  Leveraging central information systems?  Development Recycling?  Ease of roll out?  Engaging additional agency partners? November 23, 2011 © Netbiscuits GmbH 2011 12
  13. 13. There’s more… …at the round tables d.hallas@netbiscuits.com linkedin/in/duncanhallasNovember 23, 2011 © Netbiscuits GmbH 2011 13

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