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Tela is a brand that is evaluating its positioning and considering four options. It is asking for responses to at least two of three questions: what Tela's current positioning is and how well it is working; which of four positioning options Tela should pursue and the criteria for evaluating each; and special challenges Tela faces as a second mover in its market.

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Instructions: Answer a minimum of 2 questions out of 3 Each post should be 150 words minimum Q1. What is Tela's positioning and how well is it working? Q2. Which of the four brand positioning options should Tela pursue? Which criteria are you using to evaluate each option? Q3. What special challenges does Tela face as a second mover?

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InstructionsAnswer a minimum of 2 questions out of 3Each .docx

  • 1. Instructions: Answer a minimum of 2 questions out of 3 Each post should be 150 words minimum Q1. What is Tela's positioning and how well is it working? Q2. Which of the four brand positioning options should Tela pursue? Which criteria are you using to evaluate each option? Q3. What special challenges does Tela face as a second mover?