If you’re running a small business, social media has probably been your most trustworthy online source of advertising for quite some time now. We may be biased, but with millions of people across the world using social media every single day, it’s no wonder that it’s become an amazing way to spread the word about your products and inspire new customers to try out what you have to offer.

1. Instagram VS Facebook
Which is the Best For
Marketing?

2. While you are likely making use of multiple social media platforms for your
company, it begs the question:
Which is the best for you?
To help make things easier for you, we’d like to discuss some of the advantages
and disadvantages of Facebook and Instagram as far as being effective
advertising outlets.

3. Facebook Instagram
Launched Feb 2004 Launched Oct 2010
Facebook is the 3rd most visited
website in the world, after Google
and YouTube.
It amazes us to see how much
Instagram has evolved over the
years.
2.85 billion are active Facebook
users.
Over 25 million business profiles
worldwide.
Contact Us
Interested in growing your business?

4. Perks

5. Facebook Perks Instagram Perks
Increased Brand Awareness - With
almost 3 billion users!
Increased Brand Awareness - Through
popular features like IGTV, Stories, and
Reels.
Effective Targeting - When businesses
are looking to boost Facebook posts.
Visuals! - Composed of photos, videos,
IGTV, and reels - igniting your marketing
campaigns.
Drives Website Traffic - Facebook
drives relevant traffic to their websites.
Influencer Collaborations - Social
media influencers collaborate with
businesses, increasing brand exposure.
Market Research & Facebook
Insights - Facebook allows businesses
to conduct market research.
Contact Us
Interested in growing your business?

6. Drawbacks

7. Facebook Drawbacks Instagram Drawbacks
Time-Consuming - Requires an
investment of a lot of time and effort.
Algorithm - Every algorithm change
requires you to reevaluate and alter
your existing strategy.
Budgeting - Maximizing Facebook
requires allocating a budget solely for
Facebook ads.
Difficulty In Targeting - Dominated by
the youth, what are the odds of finding
the older generation on Instagram?
Negative Feedback - People criticize
you for not having similar opinions.
Contact Us
Interested in growing your business?

8. At the end of the day, both platforms have their share of benefits and drawbacks.
Ultimately, it all boils down to your business objectives and goals, and which of the
two platforms align best with your marketing strategy.
To get the best traction with Instagram and Facebook, contact us to help you
research and fine-tune the best social media strategies specially tailored for your
business.

9. Thank You