Uploaded byJani Cortesini
Trendjacking - Digital Shoreditch 2013
Trendjacking involves embedding brands into current cultural conversations to engage audiences effectively. Key principles include establishing a clear brand purpose, responding to breaking news with quality content, and being spontaneous while maintaining originality. The approach emphasizes starting small, learning from failures, and ensuring everyone participates in the process.
Trendjacking - Digital Shoreditch 2013
- 1. #TRENDJACKING like you meanit Jani Cortesini Digital Shoreditch 22nd May 2013 @jcortesini www.trendjacking.com
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- 4. MANY EXAMPLES ANDDOERS
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- 6. WE REFER TOIT AS TRENDJACKING
- 7. TREND = Thegeneral direction in which something tends to move, be that news, culture, events, moments in time TRENDJACKING = embedding brands into the right set of general directions in order to get people talking and connecting with us
- 8. SO WHAT WILLYOU GIVE ME?
- 9. 3 WISE PRINCIPLESOF THE TRENDJACK A JUICY MODEL WHERE TO BEGIN
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- 13. WE’RE ACTUALLY PLAYINGIN CULTURE http://www.flickr.com/photos/athalfred/6330836340/lightbox/
- 14. JOINING THE RIGHTCONVERSATIONS
- 15. PLAYING AN ACTIVEPART IN WHAT IS HAPPENING IN THE WORLD http://www.flickr.com/photos/crsan/3697785107/lightbox/
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- 17. THE BEST TRENDJACKSAMPLIFY GREAT BRAND PURPOSES
- 22. BEFORE YOU TRENDJACK,ESTABLISH YOUR PURPOSE AND YOUR RELEVANCE IN EVERYDAY CULTURE Why do your product and brand exist? What interesting point of view are you going to express? What cultural contexts are you going to participate in?
- 23. BEFORE YOU TRENDJACK,ESTABLISH YOUR PURPOSE AND YOUR RELEVANCE IN EVERYDAY CULTURE Why do your product and brand exist? What interesting point of view are you going to express? What cultural contexts are you going to participate in? How will trendjacking work for your brand?
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- 28. SURPRISE, WE AREDROWNING IN NEWS http://www.flickr.com/photos/59183619@N00/404821609/
- 29. MORE NOISE REQUIRESMORE RUTHLESS SELECTION http://www.flickr.com/photos/26632273@N06/2947240629/lightbox/
- 30. QUALITY SELECTION ANDANGLE BEAT QUANTITY
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- 38. MEET YOUR JUICYMODEL
- 39. BREAKING AND TRENDING NEWS Unforeseeableevents we can rapidly leverage MOMENTS IN TIME Events, celebrations activities, that fit our cultural contexts BRAND PURPOSE Cultural contexts we can play a credible role in EDUCATED GUESSES PLAN RESPOND 1 2 3 RESPOND PLAN EDUCATED GUESSES
- 40. BREAKING AND TRENDING NEWS Unforeseeableevents we can rapidly leverage MOMENTS IN TIME Events, celebrations activities, that fit our cultural contexts BRAND PURPOSE Cultural contexts we can play a credible role in EDUCATED GUESSES PLAN RESPOND 1 2 3 RESPOND PLAN EDUCATED GUESSES
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- 43. RAW AND GENUINEIS BEAUTIFUL
- 44. SO JUST JUMPIN http://forums.photographyreview.com/photo-project-forum/june-project-water-play-44158.html
- 51. WHEN SPINNING FASTIT’S EASY TO FALL http://www.flickr.com/photos/10745168@N06/4560894693/
- 55. MEASURE THROUGH THELENS OF YOUR PURPOSE… …BUT REMEMBER SILENCE CAN BE GOLDEN
- 56. THE PURPOSE RUTHLESS SELECTIONAND ORIGINALITY SPEED AND AGILITY So, we have spoken about…
- 58. A MINDSET START SMALL EVERYONEPARTICIPATES
- 59. WELCOME FAILURE Fall downseven times, get up eight (Japanese Proverb)
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- 68. THE PURPOSE RUTHLESS SELECTIONAND ORIGINALITY SPEED AND AGILITY
- 69. THE PURPOSE RUTHLESS SELECTIONAND ORIGINALITY SPEED AND AGILITY A MINDSET START SMALL EVERYONE PARTICIPATES
- 72. #TRENDJACKING like you meanit Jani Cortesini Digital Shoreditch 22nd May 2013 @jcortesini www.trendjacking.com