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Helping Colleges and Universities use the web to meet
        their marketing and recruitment goals.
Twitter Lists
     Top 10 in Higher Ed
                     n=2,058
Data retrieved from @higheredu followers, 11/11/2009
WHAT IS A LIST?

 Twitter recently released a new feature that allows users to categorize
people on Twitter in a List. For example, you could create a list of your
   favorite Universities, then be one click away from seeing only the
                updates of the Universities on that List.
Top 10 ‘Listed’ accounts in Higher Ed by number
400




300
         333

                            257
                                            237
200

                                                           203
                                                                       168
                                                                                    142      141
100                                                                                                          121              116              115


 0
      @HarvardResearch   @BerkmanCenter   @Harvard_Press   @mitpress   @yalepress   @ASU   @JohnsHopkins   @HarvardHealth   @IUBloomington   @CarnegieMellon




  n=2,058
Top 10 ‘Listed’ accounts in Higher Ed by number

       @HarvardResearch       333
       @BerkmanCenter         257
        @Harvard_Press        237
          @MITPress           203
          @YalePress          168
            @ASU              142
        @JohnsHopkins         141
        @HarvardHealth        121
        @IUBloomington        116
       @CarnegieMellon        115
Top 10 ‘Listed’ accounts in Higher Ed by % of fans
000%
                                  # of Lists / # of Followers
                                   (minimum 100 followers)
        13.33%


500%




                       10.00%     9.94%
                                              9.38%
                                                              8.47%          8.33%      8.33%             8.33%           8.13%
000%
                                                                                                                                          7.92%




500%




 0%
       TuftsWebComm    RPInews   WMWebTeam   CatholicUniv   UChicagoAlumni   CMUnews   yorkulibraries   UofUHumanities   TuftsAthletics   PennPress




   n=1,837
Top 10 ‘Listed’ accounts in Higher Ed by % of followers
 # of Lists / # of Followers (minimum 100 followers)
          @TuftsWebComm          13.33%
             @RPINews            10.00%
           @WMWebTeam            9.94%
            @CatholicUniv        9.38%
          @UChicagoAlumni        8.47%
            @CMUNews             8.33%
           @yorkulibraries       8.33%
          @UofHHumanities        8.33%
           @TuftsAthletics       8.13%
             @PennPress          7.92%
Distribution
400




300




200




100




 0
      0    750                  1500   2250




 n=2,058
Breakdown by List Size

 0-5 Lists      698      33.92%

 6-10 Lists     450      21.87%

11-20 Lists     445      21.62%

21-50 Lists     343      16.67%

51-100 Lists    102      4.96%

100+ Lists      20       0.97%

               2,058    100.00%
Executive Summary

* Less than 1% of Higher Ed accounts are on 100+ lists.

* 94.07% of Higher Ed accounts are on 50 or fewer lists.

* 55.79% of Higher Ed accounts are on 10 or fewer lists.

* 103 accounts are not on a list. (Average Followers = 308)

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Twitter Lists in Higher Ed

  • 1. Helping Colleges and Universities use the web to meet their marketing and recruitment goals.
  • 2. Twitter Lists Top 10 in Higher Ed n=2,058 Data retrieved from @higheredu followers, 11/11/2009
  • 3. WHAT IS A LIST? Twitter recently released a new feature that allows users to categorize people on Twitter in a List. For example, you could create a list of your favorite Universities, then be one click away from seeing only the updates of the Universities on that List.
  • 4. Top 10 ‘Listed’ accounts in Higher Ed by number 400 300 333 257 237 200 203 168 142 141 100 121 116 115 0 @HarvardResearch @BerkmanCenter @Harvard_Press @mitpress @yalepress @ASU @JohnsHopkins @HarvardHealth @IUBloomington @CarnegieMellon n=2,058
  • 5. Top 10 ‘Listed’ accounts in Higher Ed by number @HarvardResearch 333 @BerkmanCenter 257 @Harvard_Press 237 @MITPress 203 @YalePress 168 @ASU 142 @JohnsHopkins 141 @HarvardHealth 121 @IUBloomington 116 @CarnegieMellon 115
  • 6. Top 10 ‘Listed’ accounts in Higher Ed by % of fans 000% # of Lists / # of Followers (minimum 100 followers) 13.33% 500% 10.00% 9.94% 9.38% 8.47% 8.33% 8.33% 8.33% 8.13% 000% 7.92% 500% 0% TuftsWebComm RPInews WMWebTeam CatholicUniv UChicagoAlumni CMUnews yorkulibraries UofUHumanities TuftsAthletics PennPress n=1,837
  • 7. Top 10 ‘Listed’ accounts in Higher Ed by % of followers # of Lists / # of Followers (minimum 100 followers) @TuftsWebComm 13.33% @RPINews 10.00% @WMWebTeam 9.94% @CatholicUniv 9.38% @UChicagoAlumni 8.47% @CMUNews 8.33% @yorkulibraries 8.33% @UofHHumanities 8.33% @TuftsAthletics 8.13% @PennPress 7.92%
  • 8. Distribution 400 300 200 100 0 0 750 1500 2250 n=2,058
  • 9. Breakdown by List Size 0-5 Lists 698 33.92% 6-10 Lists 450 21.87% 11-20 Lists 445 21.62% 21-50 Lists 343 16.67% 51-100 Lists 102 4.96% 100+ Lists 20 0.97% 2,058 100.00%
  • 10. Executive Summary * Less than 1% of Higher Ed accounts are on 100+ lists. * 94.07% of Higher Ed accounts are on 50 or fewer lists. * 55.79% of Higher Ed accounts are on 10 or fewer lists. * 103 accounts are not on a list. (Average Followers = 308)