This document provides guidance on getting started with Facebook for business purposes. It recommends building a Facebook Page to create a presence, using features like posts, events and groups to engage customers, and measuring results with Insights. The key steps are to 1) build a valuable Facebook presence, 2) communicate with customers, and 3) manage and measure results to improve engagement. Facebook gives businesses opportunities to connect with customers where they spend their time online through the platform and its family of apps.

1. Getting Started on Facebook

2. Jennifer Corcoran
My Super Connector
Croydon / London

3. My Journey with Enterprise Nation
© My Super Connector 2018

4. Agenda
1. Build a presence on
Facebook
2. Connect with
customers
3. Measure your results

5. www.mysuperconnector.co.uk © My Super Connector 2018

6. The world has
shifted to
mobile

7. Source: 1) “How Many Times Do You Unlock Your iPhone Per Day? Here’s the Answer From Apple” by Tech Times, Apr 20, 2016, 2)
comScore, 2017 US Mobile App Report, July 2017
3 in 4
smartphone users
are customizing
their home screens
with their most
used apps2
The average
person
spends 3 hours a
day on their phone
and checks their
phones up to 80x a
day1

8. 2.07 billion
access
Facebook
monthly on
mobile
40 mins
spent on
Facebook
everyday

9. Facebook gives the
ability to reach
people where
they’re spending
their time

10. Your source
of daily
inspiration
Your place
for personal
connection

11. PEOPLE COME TO FACEBOOK TO CONNECT WITH BUSINESSES
+1.6B
people on Facebook
are connected to a small
business1
44%
of Facebook users
find out about new
products and services
with Facebook2
2B
messages are sent between
people and businesses every
month3
Source: 1) Facebook IQ, Local Shopping Survey 2) Facebook IQ, More than a
Message

12. Facebook Instagram MessengerAudience
Network
Workplace

13. Build
a valuable
presence
Manage
and measure
results
Communicate
with customers

14. Facebook Pages

15. PERSONAL PROFILE BUSINESS PAGE
For Illustration purposes only.

17. Create your
business Page

19. ADD A PROFILE PICTURE
Help people find your Page by adding a photo.

20. ADD A COVER PHOTO
Pages with cover photos typically get more Pages likes and visits.

21. Apply Template

23. Build
a valuable
presence
Manage
and measure
results
Communicate
with customers

24. Encourage discovery

25. Create
Content
TEXT POST
VIDEO POST
PHOTO POST

27. Publishing Tools
Create
Publish
Schedule
Backdate
Save Draft

29. People are
creating LIVE
moments

30. Businesses can
create LIVE
moments too
For Illustration purposes only.

31. Hire people as
you grow

32. Jobs

33. Colby

34. Publish Job Post

35. Applying
is easy

36. Build a community

37. Create an Event

38. Create Event

39. Create a Group

40. © My Super Connector 2018
Drive
conversations
around interests

41. Where do people
see Page posts?

42. Your Page
timeline

43. Colby
Colby
Colby Wilson

44. Messaging

45. 80% of adults
91% of teens
Message every day

46. Make one-on-one
connections with
your people the
way they’re used
to connecting
with each other.

47. For Illustration purposes only.
Hi again! Any new items in this week?
Hello! Yes we are fully stocked this week.
Come by anytime.

48. Build
a valuable
presence
Manage
and measure
results
Communicate
with customers

49. Insights
Overview
© My Super Connector 2018

50. People
© My Super Connector 2018

51. Local
© My Super Connector 2018

52. Facebook Pages
Manager App

53. Facebook Pages
Manager App
For Illustration purposes only.

55. 1. Build a presence on Facebook
2. Connect with Customers
3. Measure your results
KEY TAKEAWAYS

57. Thank you!
www.mysuperconnector.co.uk © My Super Connector 2018
www.linkedin.com/in/jennifercorcoran1
www.superconnector.co.uk
jennifer@mysuperconnector.co.uk
My Super Connector
@SuperConnector