Instagram - Campaigns for Brands

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The document discusses Instagram marketing and influencer marketing. It summarizes the offerings of BrandNew, the world's leading Instagram marketing platform. BrandNew has a large global network of over 1,200 influencers with 250,000 average followers each. They connect brands with influencers to run authentic Instagram campaigns through different types like product placement, photo contests, and storytelling to build brand love amongst relevant audiences.

Marketing

NO LOVEBRANDS!
INTERRUPTION FORCES AVOIDANCE

ADBLOCKERS
ALGORITHMS
THE HUMAN BRAIN
NOISE REDUCTION IS GROWING

THE SOLUTION
NO TIME TO READ ALL THAT TEXTS BOMBARDING
US
VISUAL CONTENTIS THE SOLUTION TO THE PROBLEM!
THE EXPERIENCE OF RELEVANT CONTENT AND
MEANINGFUL INFORMATION FLUIDLY SYNCHED TO
MY TIME AND SPACE

network
of Instagram Inﬂuencers
engagement
from another planet
worldwide
reach
CONNECTING BRANDS WITH INFLUENCERS
MISSION BRANDNEW

GLOBAL INSTAGRAM REACH
As of 22 April ‘15
107M+
19M+
<1M
97M+
11M+
16M+
18M+
North America
South America
Africa Middle East
Eastern Europe
Western Europe
Asia Paciﬁc
WE WORK LOCAL AND GLOBAL
Total Instagram Proﬁles: 1250
AVG Followers per Inﬂuencer:
250.000

CREATIVES ARE UNIQUE PIECES AND FC=1
Instagram Ad Inﬂuencer Posts

Florian Weixelbaumer
ﬂorian@brandnew.io
www.brandnew.io

An Influencer Driven Campaign to Boost Brand Visibility and Engagement In a world where the visual is everything, Instagram is one of the fastest growing Social Media platforms globally. With over 30M active users the platform has proven to be: - One of the strongest in terms of engagement - Extremely popular with younger segment of users (16 to 24 and 25 to 35 years old) - A space where women users dominate Ripple Links collaborated with the world's largest e-commerce platform to gain traction for the brand's first Instagram campaign centered on a festive sale. The brand launched an Instagram-only contest focused on the theme of DIY (Do-It-Yourself). 15 influential lnstagrammers from the categories of Beauty, Fashion, and Lifestyle were engaged to promote the contest as well as create quality content around the theme. With 25 Instagram posts, we garnered a total reach of 8024.

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1. APRIL 2015 THE WORLD’S LEADING INSTAGRAM MARKETING PLATFORM

2. INTERRUPTION BRANDS DISRUPTING TIME AND SPACE WITH HIGH NOISE LEVEL FLOODED WITH WORDS MARKETING MESSAGES

3. NO LOVEBRANDS! INTERRUPTION FORCES AVOIDANCE

4. ADBLOCKERS ALGORITHMS THE HUMAN BRAIN NOISE REDUCTION IS GROWING

5. THE SOLUTION NO TIME TO READ ALL THAT TEXTS BOMBARDING US VISUAL CONTENTIS THE SOLUTION TO THE PROBLEM! THE EXPERIENCE OF RELEVANT CONTENT AND MEANINGFUL INFORMATION FLUIDLY SYNCHED TO MY TIME AND SPACE

6. MOBILE IS FIRST NOW!

7. INFLUENCE GROWS

8. network of Instagram Inﬂuencers engagement from another planet worldwide reach CONNECTING BRANDS WITH INFLUENCERS MISSION BRANDNEW

9. GLOBAL INSTAGRAM REACH As of 22 April ‘15 107M+ 19M+ <1M 97M+ 11M+ 16M+ 18M+ North America South America Africa Middle East Eastern Europe Western Europe Asia Pacific WE WORK LOCAL AND GLOBAL Total Instagram Profiles: 1250 AVG Followers per Influencer: 250.000

10. THE WAY WE DO IT We use our network of Influencers to conduct Instagram campaigns, who will give authentic credibility to your brand, changing the way it’s perceived amongst a highly relevant audience and creating brand love. CONNECTING BRANDS WITH INFLUENCERS REACH:   LARGEST INFLUENCER MARKETING NETWORK SCALE: THE MOST ADVANCED TECH PLATFORM Our platform automatically runs and tracks campaigns. We provide precise data about your profile growth and campaign KPIs. QUALITY:   INFLUENCERS WITH THE BEST CONTENT worldwide with more than 1200 profiles. we achieve engagement rates 10 times higher compared to facebook. The Quality of Influencers and their content is outstanding. MISSION BRANDNEW

11. CAMPAIGN TYPES Influencers are provided with branded materials / products which they will display in their posts. PRODUCT PLACEMENT Influencers post themed images and encourage further organic content creation and contest participation. PHOTO CONTEST Influencers share a series of visual narratives which involve the use of a brand product or attending a branded event STORYTELLING 4 campaign types Campaign types are not necessarily exclusive and may be combined, e.g. a photo contest can be promoted through product placement. The Instagram advertising. A series of creatives are placed in Instagram and are delivered with the sponsored post logo. INSTAGRAM ADS

12. CREATIVES ARE UNIQUE PIECES AND FC=1 Instagram Ad Inﬂuencer Posts

13. Florian Weixelbaumer ﬂorian@brandnew.io www.brandnew.io

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