“State of the Nation Report on Youth 2010” Perez y Villa
This document provides an overview of insights into youth attitudes, behaviors, and media consumption habits. It summarizes that youth value family and friends, enjoy active hobbies, are pragmatic but also anxious about career prospects. They are heavy users of digital media and influenced more than realized. The document advocates understanding macro trends over stereotypes when developing youth-focused strategies and considering their openness to advertising if it provides value.
This document summarizes a student honors thesis from Western Michigan University. The thesis analyzed how culture impacts sales practices. The student used Hofstede's cultural dimensions model and the CLAP sales model from WMU to examine Brazil, Germany, and China. The largest cultural differences from the U.S. were compared to the CLAP model. The student concluded with recommendations for salespeople to adapt when working across cultures, including preparing for cultural differences and adapting communications. An experiment was proposed to test the findings.
Hispanic mobile banking_trends_study_think_now_researchThinkNow
The document summarizes the findings of a survey on Hispanic mobile banking trends conducted by Zpryme and ThinkNow Research. Some key findings include: 69% of Hispanics use their smartphone for mobile banking and 47% use tablets; younger Hispanics and those with higher incomes were more likely to use mobile banking. Over the past year, 27% increased their mobile banking substantially. Three recommendations are made: conduct a review of mobile banking products to ensure satisfaction; incorporate social media to address issues and promote features; and ensure high quality Spanish and English mobile banking experiences.
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
The keynote speech discusses the opportunities and challenges of digital publishing in West Africa. Some of the opportunities mentioned include using technology to address the lack of access to quality education materials across the continent, and the potential to reach the large youth population. However, challenges also exist such as poor internet infrastructure and the fact that e-commerce has not taken off in the same way as in Western countries. The speech argues that publishers need to explore multi-platform approaches to content delivery utilizing both digital and traditional formats. Overall, the future of publishing in Africa is seen as promising but requiring innovation to overcome barriers.
This document provides an overview of a study conducted on women in tech in Central Florida. The study aimed to understand the impact and experiences of 100 women founders, executives, and technologists in the region. Key findings included the significant economic impact of these women-led companies, generating billions in revenue and thousands of jobs. The study also explored the pathways these women took to enter tech, finding early and consistent exposure to be important. Insights from the study highlighted opportunities to address gender bias, better support women pursuing capital, and start new conversations to encourage more women and girls in tech. The study aims to help the community better support women in tech and realize their full potential.
It is officially no longer a secret that the tech industry is dominated by White males. The admissions of Google et al in the past couple of months have proven that there is safety in numbers, and not in a good way.
In this Whitepaper we discuss the data, look beyond the facts, and review the initiatives across the industry as a whole which is attempting to redress the balance, in both the short and long term.
Free to download and keep today with no sign-up required. We’d love to hear your feedback; drop us a comment below, or you can tweet us via @techcompatible.
Le meilleur des études Ipsos à travers le monde – Août 2017Ipsos France
This document provides a summary of the latest research and thinking from Ipsos teams around the world. It includes summaries of reports on topics like Latin American socio-political trends, the impact of declining trust in brands, Canadian attitudes on cultural issues, using social intelligence to understand markets, the rise of robo-advisors in financial services, and improving healthcare systems in Southeast Asia. The document aims to share insightful research from Ipsos in an easily digestible format.
“State of the Nation Report on Youth 2010” Perez y Villa
This document provides an overview of insights into youth attitudes, behaviors, and media consumption habits. It summarizes that youth value family and friends, enjoy active hobbies, are pragmatic but also anxious about career prospects. They are heavy users of digital media and influenced more than realized. The document advocates understanding macro trends over stereotypes when developing youth-focused strategies and considering their openness to advertising if it provides value.
This document summarizes a student honors thesis from Western Michigan University. The thesis analyzed how culture impacts sales practices. The student used Hofstede's cultural dimensions model and the CLAP sales model from WMU to examine Brazil, Germany, and China. The largest cultural differences from the U.S. were compared to the CLAP model. The student concluded with recommendations for salespeople to adapt when working across cultures, including preparing for cultural differences and adapting communications. An experiment was proposed to test the findings.
Hispanic mobile banking_trends_study_think_now_researchThinkNow
The document summarizes the findings of a survey on Hispanic mobile banking trends conducted by Zpryme and ThinkNow Research. Some key findings include: 69% of Hispanics use their smartphone for mobile banking and 47% use tablets; younger Hispanics and those with higher incomes were more likely to use mobile banking. Over the past year, 27% increased their mobile banking substantially. Three recommendations are made: conduct a review of mobile banking products to ensure satisfaction; incorporate social media to address issues and promote features; and ensure high quality Spanish and English mobile banking experiences.
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
The keynote speech discusses the opportunities and challenges of digital publishing in West Africa. Some of the opportunities mentioned include using technology to address the lack of access to quality education materials across the continent, and the potential to reach the large youth population. However, challenges also exist such as poor internet infrastructure and the fact that e-commerce has not taken off in the same way as in Western countries. The speech argues that publishers need to explore multi-platform approaches to content delivery utilizing both digital and traditional formats. Overall, the future of publishing in Africa is seen as promising but requiring innovation to overcome barriers.
This document provides an overview of a study conducted on women in tech in Central Florida. The study aimed to understand the impact and experiences of 100 women founders, executives, and technologists in the region. Key findings included the significant economic impact of these women-led companies, generating billions in revenue and thousands of jobs. The study also explored the pathways these women took to enter tech, finding early and consistent exposure to be important. Insights from the study highlighted opportunities to address gender bias, better support women pursuing capital, and start new conversations to encourage more women and girls in tech. The study aims to help the community better support women in tech and realize their full potential.
It is officially no longer a secret that the tech industry is dominated by White males. The admissions of Google et al in the past couple of months have proven that there is safety in numbers, and not in a good way.
In this Whitepaper we discuss the data, look beyond the facts, and review the initiatives across the industry as a whole which is attempting to redress the balance, in both the short and long term.
Free to download and keep today with no sign-up required. We’d love to hear your feedback; drop us a comment below, or you can tweet us via @techcompatible.
Le meilleur des études Ipsos à travers le monde – Août 2017Ipsos France
This document provides a summary of the latest research and thinking from Ipsos teams around the world. It includes summaries of reports on topics like Latin American socio-political trends, the impact of declining trust in brands, Canadian attitudes on cultural issues, using social intelligence to understand markets, the rise of robo-advisors in financial services, and improving healthcare systems in Southeast Asia. The document aims to share insightful research from Ipsos in an easily digestible format.
Renegades and Rebels: Women in Tech. Learn about female founders of technology companies and their journey to create new products, innovative business models and cultures that matter to women. Learn how we need to shift the dialog that we have with our girls about careers in tech and science.
This document discusses how governments and societies will need to change and adapt to face future challenges. It suggests careers in local government will focus on change, agility, and efficiency. Weak signals of change like new technologies are mentioned. Government will need more collaboration and build capacities for innovation. How we think, learn, govern, relate and find purpose are discussed as changing. New leadership skills like building capacities for transformation will be important. A Future's Institute is proposed to help identify trends, develop innovative workforces and new types of leaders comfortable with constant change.
Impact of internet_technologies_search_final2sunyichina
Search technology creates significant economic value in a variety of ways:
1. It saves time for individuals, businesses, and organizations by helping them quickly find relevant information.
2. It creates value for a wide range of groups including advertisers, consumers, businesses, public services, and individuals by raising awareness, increasing price transparency, and enabling new business models.
3. A conservative estimate found that search created $780 billion in global value in 2009, with $540 billion contributing directly to GDP, demonstrating its widespread economic benefits.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
MANAGING INFORMATION FOR DEVELOPMENT IN NIGERIA BY DR. YIMA SEN AT THE PROGRESSIVE GOVERNORS FORUM CAPACITY DEVELOPMENT SESSION FOR MEDIA ADVISERS OF APC GOVERNORS AT HOTEL SEVENTEEN, KADUNA STATE ON JANUARY 23, 2017
Search technology creates significant economic value in a variety of ways:
1. The report estimates the global gross value created by search was $780 billion in 2009, with $540 billion contributing directly to GDP.
2. Search benefits a wide range of individuals and organizations, including advertisers, consumers, businesses, students, and more.
3. Search creates value through time savings, price transparency, raising awareness, better matching of people and information, problem solving, and enabling new business models. The actual value is likely much greater than typical measures capture.
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
Organizations should (1) articulate clear goals for their digital storytelling, such as increasing donations or volunteer recruitment. They should (2) identify their target audiences and understand those audiences' interests and motivations. Finally, organizations should (3) set specific, measurable objectives for their storytelling, such as getting 1,000 shares of a story on social media. Developing a clear strategy is necessary to craft engaging content and reach the right people.
Le meilleur des études Ipsos à travers le monde – Septembre 2017Ipsos France
This document provides a summary of the September edition of the Ipsos Update, which includes the latest research and insights from Ipsos teams around the world. It highlights articles on topics such as passive simplicity in audience measurement, the role of surveys, media consumption in Russia, mobile payments in China, affluent Americans, the rise of populism, corporate reputation research, smartphone usage trends in the UK, Syrian refugees in Turkey, and app usage behaviors. The document aims to present concise summaries of noteworthy research in an easily digestible format.
Media Literacy Education in a Global SocietyRenee Hobbs
What We’re Learning and What We Still Need to Know
By Renee Hobbs
Media literacy education has greatly increased in visibility as increasing political polarization continues to threaten democratic societies. Around the world, tech companies invest in media literacy education, hoping that it will stave off regulation of their digital platforms. Journalists and politicians hope media literacy education will increase the public’s appetite for quality journalism to improve civic education. Parents expect that media literacy will help protect their children against the harms and risks of growing up with social media. And educators at all levels are beginning to recognize that the 4 C’s of media literacy (critical thinking, creativity, collaboration, and communication skills) are increasingly central to an emerging conceptualization of a “new liberal arts” education. Which of these themes and areas of emphasis are privileged as media literacy education is implemented around the world? What are the most urgent needs still to be addressed? How can the many stakeholders for media literacy better coordinate their efforts to accelerate implementation?
Learn more: www.mediaeducationlab.com
Modern Technology Essay. An essay on modern technologyPatty Shafer
Write a short essay on Modern Technology Essay Writing English .... 011 Essay About Modern Technology Example Firstpage Thatsnotus. Pros and Cons of Modern Technology Essay Obesity Creativity. How To Write Technology Essay Introduction. Advantages modern technology essay. Essay on benefits of technology .... 5 paragraph essay on modern technology.docx - The society has been .... Q1 a digital technology essay. Technology Essay - How to Choose a Topic for Your Technology Essay?. Technology Essay Essay on Technology for Students and Children in .... Essay on Technology. essay on modern technology imprisons the human spirit. 013 College Application Essay How Technology Has Changed Our Lives .... An essay on modern technology. Use of Modern Technology Essay Example Topics and Well Written Essays .... Short essay on modern technology. Essay on Technology: 3 Selected .... 001 P1 Essay On Technology Thatsnotus. Modern day technology essay. Negative Effects of Modern Day .... College Essay: Modern technology essays. Modern technology makes our life easier essay. Essay about Does .... Introduction modern technology essay. Catchy introduction on modern .... Modern technology essays, Essay Modern technology - UsingEnglish com. Modern Technology Essay Example - Modern Technology Essays. The Importance Of Modern Technology In Our Life - technology Modern Technology Essay Modern Technology Essay. An essay on modern technology
Modern Technology Essay.pdfModern Technology Essay. Use of Modern Technology ...Caitlin Adams
Write a short essay on Modern Technology Essay Writing English .... 011 Essay About Modern Technology Example Firstpage Thatsnotus. Pros and Cons of Modern Technology Essay Obesity Creativity. How To Write Technology Essay Introduction. Advantages modern technology essay. Essay on benefits of technology .... 5 paragraph essay on modern technology.docx - The society has been .... Q1 a digital technology essay. Technology Essay - How to Choose a Topic for Your Technology Essay?. Technology Essay Essay on Technology for Students and Children in .... Essay on Technology. essay on modern technology imprisons the human spirit. 013 College Application Essay How Technology Has Changed Our Lives .... An essay on modern technology. Use of Modern Technology Essay Example Topics and Well Written Essays .... Short essay on modern technology. Essay on Technology: 3 Selected .... 001 P1 Essay On Technology Thatsnotus. Modern day techn
Sara Minard- Umass Social Entrepreneurship Day 2015Erun Fernando
This document summarizes a presentation given by Dr. C. Sara Minard on valuing entrepreneurship in the informal economy of West Africa. The presentation compares theories of entrepreneurship and social entrepreneurship to practices in the region. It discusses research questions around how informal entrepreneurs create social value while expanding business models. Case studies from Senegal show how social networks like Mouridism provide resources and opportunities for entrepreneurs. The presentation recommends taking a human-centered design approach and clarifying assumptions based on local contexts to better understand social entrepreneurship in developing areas.
This document discusses various macroeconomic changes that are creating new market opportunities for entrepreneurs, including demographic changes, psychographic changes, and technical advancements. Specifically, it notes that demographic changes like an aging population and increasing diversity are creating opportunities in areas like assisted living and foreign language media. Psychographic changes in attitudes and interests of populations present opportunities to position products and services for target audiences. Technical advances like the iPhone created a huge market for app developers. Overall, understanding these macroeconomic trends can help entrepreneurs identify new opportunities and develop effective business strategies.
1) Millennial mothers in Asia make up over half of internet-using parents and are an important demographic for marketers as many control family purchasing decisions.
2) There are over 600 million Millennials in the Asia-Pacific region who are digitally savvy and expect greater financial success than their parents' generation.
3) Marketers need a deeper understanding of Asian Millennial mothers' attitudes, values, behaviors and how parenthood changes them to effectively reach and influence this group.
The target audience for the documentary is 16-24 year olds who are likely still in education. Mobile phones and computers will be targeted as these are popular among teenagers for both school and leisure. Younger people within this age range, who are more frequent users of social media and technology, will be the main focus. Other demographics like religion, income, family size, and gender are not significant factors as the documentary aims to inform younger generations about how social media platforms truly operate. Psychographic groups like "Explorers" who like discovering new trends, and "Aspires" seeking status, will be targeted as they are more open to new information and likely to spread it.
This document discusses challenges with the millennial generation workforce and strategies for engaging them. Millennials have different expectations of work and loyalty compared to previous generations. They value independence, flexibility, and social enterprise over long careers at single organizations. Employers struggle with high turnover as millennials change jobs frequently. The document proposes bringing mentorship into classrooms to better prepare millennials and create shared understanding between millennials, academics, and employers to shift from blame to possibilities. The upcoming career fair aims to explore how organizations can tap millennials' energy and discuss engagement, motivation, and bridging education and work.
IPR Sapphire Anthology | Collection of 65-word Reflections and Predictions ab...Sarah Jackson
This document provides a collection of 65-word reflections and predictions from the IPR Board of Trustees about the future of IPR and public relations as IPR celebrates its 65th anniversary. The responses touch on topics like the importance of research, challenges around misinformation, evaluating the value of PR, and how COVID-19 will change the PR profession by requiring more agility, emphasis on purpose and societal issues, and adapting to remote work. IPR's history is praised for continually reinventing itself and providing relevant data-driven insights.
The document discusses best practices for using social media and communications strategies. It provides tips for social media engagement, including being authentic, prioritizing storytelling, curating content, tapping into relevant events and breaking news, and understanding mobile usage. Metrics for technology usage in Rwanda are presented, and questions are provided to help understand corporate strategies and resources before developing a communications plan.
The target audience for the documentary is 16-24 year olds who are likely still in education. This age group frequently uses mobile phones and computers, and can be easily distracted by their phones. The documentary will show how schools used to ban cell phones and explain how social media platforms actually operate in order to educate younger generations who may overuse technology without fully understanding its effects. Other demographics like religion, income, family size, and gender are not major factors for the target audience. Instead, the focus is on how technology has impacted the current younger generation's culture.
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
Renegades and Rebels: Women in Tech. Learn about female founders of technology companies and their journey to create new products, innovative business models and cultures that matter to women. Learn how we need to shift the dialog that we have with our girls about careers in tech and science.
This document discusses how governments and societies will need to change and adapt to face future challenges. It suggests careers in local government will focus on change, agility, and efficiency. Weak signals of change like new technologies are mentioned. Government will need more collaboration and build capacities for innovation. How we think, learn, govern, relate and find purpose are discussed as changing. New leadership skills like building capacities for transformation will be important. A Future's Institute is proposed to help identify trends, develop innovative workforces and new types of leaders comfortable with constant change.
Impact of internet_technologies_search_final2sunyichina
Search technology creates significant economic value in a variety of ways:
1. It saves time for individuals, businesses, and organizations by helping them quickly find relevant information.
2. It creates value for a wide range of groups including advertisers, consumers, businesses, public services, and individuals by raising awareness, increasing price transparency, and enabling new business models.
3. A conservative estimate found that search created $780 billion in global value in 2009, with $540 billion contributing directly to GDP, demonstrating its widespread economic benefits.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
MANAGING INFORMATION FOR DEVELOPMENT IN NIGERIA BY DR. YIMA SEN AT THE PROGRESSIVE GOVERNORS FORUM CAPACITY DEVELOPMENT SESSION FOR MEDIA ADVISERS OF APC GOVERNORS AT HOTEL SEVENTEEN, KADUNA STATE ON JANUARY 23, 2017
Search technology creates significant economic value in a variety of ways:
1. The report estimates the global gross value created by search was $780 billion in 2009, with $540 billion contributing directly to GDP.
2. Search benefits a wide range of individuals and organizations, including advertisers, consumers, businesses, students, and more.
3. Search creates value through time savings, price transparency, raising awareness, better matching of people and information, problem solving, and enabling new business models. The actual value is likely much greater than typical measures capture.
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
Organizations should (1) articulate clear goals for their digital storytelling, such as increasing donations or volunteer recruitment. They should (2) identify their target audiences and understand those audiences' interests and motivations. Finally, organizations should (3) set specific, measurable objectives for their storytelling, such as getting 1,000 shares of a story on social media. Developing a clear strategy is necessary to craft engaging content and reach the right people.
Le meilleur des études Ipsos à travers le monde – Septembre 2017Ipsos France
This document provides a summary of the September edition of the Ipsos Update, which includes the latest research and insights from Ipsos teams around the world. It highlights articles on topics such as passive simplicity in audience measurement, the role of surveys, media consumption in Russia, mobile payments in China, affluent Americans, the rise of populism, corporate reputation research, smartphone usage trends in the UK, Syrian refugees in Turkey, and app usage behaviors. The document aims to present concise summaries of noteworthy research in an easily digestible format.
Media Literacy Education in a Global SocietyRenee Hobbs
What We’re Learning and What We Still Need to Know
By Renee Hobbs
Media literacy education has greatly increased in visibility as increasing political polarization continues to threaten democratic societies. Around the world, tech companies invest in media literacy education, hoping that it will stave off regulation of their digital platforms. Journalists and politicians hope media literacy education will increase the public’s appetite for quality journalism to improve civic education. Parents expect that media literacy will help protect their children against the harms and risks of growing up with social media. And educators at all levels are beginning to recognize that the 4 C’s of media literacy (critical thinking, creativity, collaboration, and communication skills) are increasingly central to an emerging conceptualization of a “new liberal arts” education. Which of these themes and areas of emphasis are privileged as media literacy education is implemented around the world? What are the most urgent needs still to be addressed? How can the many stakeholders for media literacy better coordinate their efforts to accelerate implementation?
Learn more: www.mediaeducationlab.com
Modern Technology Essay. An essay on modern technologyPatty Shafer
Write a short essay on Modern Technology Essay Writing English .... 011 Essay About Modern Technology Example Firstpage Thatsnotus. Pros and Cons of Modern Technology Essay Obesity Creativity. How To Write Technology Essay Introduction. Advantages modern technology essay. Essay on benefits of technology .... 5 paragraph essay on modern technology.docx - The society has been .... Q1 a digital technology essay. Technology Essay - How to Choose a Topic for Your Technology Essay?. Technology Essay Essay on Technology for Students and Children in .... Essay on Technology. essay on modern technology imprisons the human spirit. 013 College Application Essay How Technology Has Changed Our Lives .... An essay on modern technology. Use of Modern Technology Essay Example Topics and Well Written Essays .... Short essay on modern technology. Essay on Technology: 3 Selected .... 001 P1 Essay On Technology Thatsnotus. Modern day technology essay. Negative Effects of Modern Day .... College Essay: Modern technology essays. Modern technology makes our life easier essay. Essay about Does .... Introduction modern technology essay. Catchy introduction on modern .... Modern technology essays, Essay Modern technology - UsingEnglish com. Modern Technology Essay Example - Modern Technology Essays. The Importance Of Modern Technology In Our Life - technology Modern Technology Essay Modern Technology Essay. An essay on modern technology
Modern Technology Essay.pdfModern Technology Essay. Use of Modern Technology ...Caitlin Adams
Write a short essay on Modern Technology Essay Writing English .... 011 Essay About Modern Technology Example Firstpage Thatsnotus. Pros and Cons of Modern Technology Essay Obesity Creativity. How To Write Technology Essay Introduction. Advantages modern technology essay. Essay on benefits of technology .... 5 paragraph essay on modern technology.docx - The society has been .... Q1 a digital technology essay. Technology Essay - How to Choose a Topic for Your Technology Essay?. Technology Essay Essay on Technology for Students and Children in .... Essay on Technology. essay on modern technology imprisons the human spirit. 013 College Application Essay How Technology Has Changed Our Lives .... An essay on modern technology. Use of Modern Technology Essay Example Topics and Well Written Essays .... Short essay on modern technology. Essay on Technology: 3 Selected .... 001 P1 Essay On Technology Thatsnotus. Modern day techn
Sara Minard- Umass Social Entrepreneurship Day 2015Erun Fernando
This document summarizes a presentation given by Dr. C. Sara Minard on valuing entrepreneurship in the informal economy of West Africa. The presentation compares theories of entrepreneurship and social entrepreneurship to practices in the region. It discusses research questions around how informal entrepreneurs create social value while expanding business models. Case studies from Senegal show how social networks like Mouridism provide resources and opportunities for entrepreneurs. The presentation recommends taking a human-centered design approach and clarifying assumptions based on local contexts to better understand social entrepreneurship in developing areas.
This document discusses various macroeconomic changes that are creating new market opportunities for entrepreneurs, including demographic changes, psychographic changes, and technical advancements. Specifically, it notes that demographic changes like an aging population and increasing diversity are creating opportunities in areas like assisted living and foreign language media. Psychographic changes in attitudes and interests of populations present opportunities to position products and services for target audiences. Technical advances like the iPhone created a huge market for app developers. Overall, understanding these macroeconomic trends can help entrepreneurs identify new opportunities and develop effective business strategies.
1) Millennial mothers in Asia make up over half of internet-using parents and are an important demographic for marketers as many control family purchasing decisions.
2) There are over 600 million Millennials in the Asia-Pacific region who are digitally savvy and expect greater financial success than their parents' generation.
3) Marketers need a deeper understanding of Asian Millennial mothers' attitudes, values, behaviors and how parenthood changes them to effectively reach and influence this group.
The target audience for the documentary is 16-24 year olds who are likely still in education. Mobile phones and computers will be targeted as these are popular among teenagers for both school and leisure. Younger people within this age range, who are more frequent users of social media and technology, will be the main focus. Other demographics like religion, income, family size, and gender are not significant factors as the documentary aims to inform younger generations about how social media platforms truly operate. Psychographic groups like "Explorers" who like discovering new trends, and "Aspires" seeking status, will be targeted as they are more open to new information and likely to spread it.
This document discusses challenges with the millennial generation workforce and strategies for engaging them. Millennials have different expectations of work and loyalty compared to previous generations. They value independence, flexibility, and social enterprise over long careers at single organizations. Employers struggle with high turnover as millennials change jobs frequently. The document proposes bringing mentorship into classrooms to better prepare millennials and create shared understanding between millennials, academics, and employers to shift from blame to possibilities. The upcoming career fair aims to explore how organizations can tap millennials' energy and discuss engagement, motivation, and bridging education and work.
IPR Sapphire Anthology | Collection of 65-word Reflections and Predictions ab...Sarah Jackson
This document provides a collection of 65-word reflections and predictions from the IPR Board of Trustees about the future of IPR and public relations as IPR celebrates its 65th anniversary. The responses touch on topics like the importance of research, challenges around misinformation, evaluating the value of PR, and how COVID-19 will change the PR profession by requiring more agility, emphasis on purpose and societal issues, and adapting to remote work. IPR's history is praised for continually reinventing itself and providing relevant data-driven insights.
The document discusses best practices for using social media and communications strategies. It provides tips for social media engagement, including being authentic, prioritizing storytelling, curating content, tapping into relevant events and breaking news, and understanding mobile usage. Metrics for technology usage in Rwanda are presented, and questions are provided to help understand corporate strategies and resources before developing a communications plan.
The target audience for the documentary is 16-24 year olds who are likely still in education. This age group frequently uses mobile phones and computers, and can be easily distracted by their phones. The documentary will show how schools used to ban cell phones and explain how social media platforms actually operate in order to educate younger generations who may overuse technology without fully understanding its effects. Other demographics like religion, income, family size, and gender are not major factors for the target audience. Instead, the focus is on how technology has impacted the current younger generation's culture.
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
Digital tools like social media are increasingly used to influence public opinion, not just for advertising but also for legal and illegal political purposes. Researchers are asked to demonstrate an independent and mature analysis of how influence campaigns operate online, the tools and techniques they employ, their effectiveness, and how to counter them, discussing at what point such practices could go too far in western democracies.
42 257 представителей поколения «миллениалов» смогли высказать свое мнение об образовании, трудоустройстве и предпринимательстве в рамках опроса, проведенного AIESEC в партнерстве с PwC и при поддержке Кампании тысячелетия Организации Объединенных Наций, MY World и посланника Генерального секретаря ООН по делам молодежи.
Согласно отчету YouthSpeak, поколение «миллениалов» все больше волнует увеличивающийся разрыв между профессиональным образованием и трудоустройством. Университеты не озабочены тем, смогут ли представители поколения «миллениалов» достичь своих целей в будущем, а работодатели не стремятся поддерживать с ними контакты, способствующие их будущему трудоустройству. Поэтому преподаватели и работодатели, которые, в отличие от большинства, поддерживают тесные связи с поколением «миллениалов», выделяются на фоне остальных в погоне за молодыми и жизненно необходимыми компаниям квалифицированными специалистами.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
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An insight report. Dive into a new world of youth...Research shows that many of the generalisations about “Youth” beloved by the media are based on hearsay. Young adults are pragmatic, but they’re also
anxious about security – whether this is provided by their parents, a partner, or close friends. They crave real, meaningful human interaction, and prefer a good conversation to wanton hedonism.
Similar to Insights & More model for Context Research (20)
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
1. Research should lead to knowledge. Knowledge leads to
learnings. Learnings are needed to craft effective business
strategies.With terrabytes of information being produced,
created and recreated everyday, one needs be able to comb
through all that is available, collect what is relevant, sort out and
sieve as per the query, make sense by connecting the dots and
make it actionable knowledge for the enquirer.
At Insights & More, we have evolved it into a fine art.
Test us with your most arduous business query !
2. Understanding
the
Context
of
Business
Context matters.
How you see a piece of
information depends on
which lens you use to
decode it.
At Insights & More, we
give you the view from
all possible lenses.
The social, the
economic, the cultural,
the political and the
technical lens.
Image
courtesy
:
h8p://www.adexchanger.com/comic-‐
strip/adexchanger-‐context-‐ma8ers/
3. Some
Ques@ons
that
we
ask
on
your
behalf
in
Context
Research
POLITICAL
Is
the
place
of
ac@on
a
monarchy
or
democracy
?
Is
it
one
that
has
high
ins@tu@onal
trust
or
low
ins@tu@onal
trust
?
Is
there
corrup@on
?
Is
the
person
bigger
than
the
process
?
ECONOMICAL
What’s
the
level
of
income
of
people
?
Is
there
a
high
GINI
coefficient
?
Is
there
high
income
polarity
or
is
there
a
large
and
growing
middle
class
?
What
is
the
sizing
?
SOCIO-‐CULTURAL
What
are
the
kind
of
interrela@ons
that
people
have
?
Hostede’s
model
?
Said
and
unsaid
cultural
norms
?
Symbolism
?
In
the
context
of
the
brand
and
category
what
are
the
acceptable
and
unacceptable
behaviours
?
Influences
of
poli@cs
?
Religion
?
Race
?
TECHNICAL
What’s
the
stage
of
the
country
in
its
technological
evolu@on
?
Is
it
dependant
on
a
single
set
of
technical
know
how
or
there
is
a
well
diversified
set
of
technical
know-‐hows
?
DEMOGRAPHICAL
What’s
the
age
structure
–
young
or
aging
?
What’s
the
educa@on
level
?
Status
of
women
?
Literacy
and
quality
of
literacy
?
Quality
of
work-‐force
?
4. Impact
of
this
Analysis..
AREAS
OF
UNDERSTANDING
IMPACT
POLITICAL
Is
it
s
monarchy
or
democracy
?
Is
it
one
that
has
high
ins@tu@onal
trust
or
low
ins@tu@onal
trust
?
Is
there
corrup@on
?
Is
the
person
bigger
than
the
process
?
What
are
the
religious,
ethnic
affilia@ons
of
people
and
how
does
that
impact
society
?
Ins@tu@onal
Trust
means
there
is
a
need
to
seek
ins@tu@onal
sanc@on
for
people
to
have
trust
in
your
brand.
Democracy
or
instances
of
uprising
means
people
have
low
trust
in
ins@tu@ons.
ECONOMICAL
What’s
the
level
of
income
of
people
?
Is
there
a
high
GINI
coefficient
?
Is
there
high
income
polarity
or
is
there
a
large
and
growing
middle
class
?
What
are
the
sources
of
wealth
?
Polarized
income
means
that
it
may
alienate
one
sec@on
of
the
popula@on
completely.
An
aspiring
middle
class
means
@ering
of
product
proposi@on
is
possible
–
there
will
be
value
seeking
behavior.
SOCIO
CULTURAL
What
are
the
kind
of
interrela@ons
that
people
have
?
Hostede’s
model
?
Said
and
unsaid
cultural
norms
?
Symbolism
?
In
the
context
of
the
brand
and
category
what
are
the
acceptable
and
unacceptable
behaviours
?
Highly
collec@ve
socie@es
means
there
is
a
high
scope
of
advocacy.
Highly
contextual
society
means
the
communica@on
has
to
be
contextual
and
not
direct.
5. Impact
of
this
Analysis
AREAS
OF
UNDERSTANDING
IMPACT
TECHNICAL
What’s
the
stage
of
the
country
in
its
technological
evolu@on
?
Is
it
dependant
on
a
single
set
of
technical
know
how
or
there
is
a
well
diversified
set
of
technical
know-‐hows
?
Indicates
use
of
technology
in
brand
communica@on.
Mobile,
Search,
Social
Media
all
start
to
play
an
important
role.
Also
a
popula@on
with
high
technical
educa@on
will
tend
to
evaluate
brands
more
ra@onally
vs
emo@onally.
DEMOGRAPHICAL
What’s
the
age
structure
–
young
or
aging
?
What’s
the
educa@on
level
?
Quality
of
educa@on
?
Status
of
women
?
Quality
of
work-‐force
?
Sex
ra@o
?
Young
means
new
hopes
and
aspira@ons,
explora@on,
how
to
live
with
the
conflict.
Brand
has
to
cater
to
this
image.
Aging
means
reconciling
with
new
trends,
health-‐friendly,
food,
leisure
etc
have
to
customized.
Status
of
women
is
cri@cal.
Women
are
the
advocates
of
brands.
If
the
TFR
is
high,
child
friendly
products
have
a
large
market.
Connec@ng
the
dots
reveals
new
insights
and
meaning...
6. ENQUIRY
Demographic
truths
Poli@cal
governance
and
Ins@tu@onal
landscape
Social
codes
of
conduct
,
Religion
and
symbolism
History
and
evolu@onary
truths
Economic
evolu@on
and
economic
infrastructure
Psychological
and
Neurosciences
Based
truths
Literature
and
Contemporary
Films
The
Pinwheel
Model
of
EnquiryTM
Technology
7. Category
Landscape
Demographic
truths
Poli@cal
governance
and
Ins@tu@onal
landscape
Social
codes
of
conduct
,
Religion
and
symbolism
History
and
evolu@onary
truths
Economic
evolu@on
and
economic
infrastructure
Psychologica
l
and
Neuroscienc
es
Based
truths
Literature
and
Contempora
ry
Films
What's
the
poli@cal
system
and
how
is
it
evolved
?
Therefore
do
people
trust
ins@tu@ons
?
Or
they
engage
in
more
primi@ve
forms
of
societal
conduct
?
What
are
the
social
codes
of
conduct
?
Any
info
from
Hofstede’s
model
?
Impact
of
religion
on
community
?
What
are
the
popular
symbols
and
their
meaning
?
Unsaid
norms
?
Evolu@on
of
the
community
or
society
in
context
?
What
are
unsaid,
cultural
norms
and
impact
on
the
category
under
study
?
Evolu@on
of
country’s
economy
?
Key
indicators
like
GDP
per
capita,
GINI
coefficient
rela@ve
to
more
developed
or
less
developed
countries
?
Source
of
wealth
?
Propor@on
of
youth
in
work
force,
status
of
women
and
TFR,
literacy
and
quality
of
literacy
and
current
demographic
trends,
genera@onal
issues
if
any.
Contemporary
literature
and
films
are
talking
about
which
issues
?
What
themes
are
resona@ng
with
the
target
audience
?
Check
psychographics,
psychological
truths
about
the
target
audience
and
how
it
can
be
explained
using
neurosciences
theories
Technology
Impact
of
technology
on
that
category
in
that
country
?
A
typical
inves@ga@on
plan
for
a
category
using
the
Pinwheel
ModelTM
8. Category
Landscape
Demographic
truths
Poli@cal
governance
and
Ins@tu@onal
landscape
Social
codes
of
conduct
,
Religion
and
symbolism
History
and
evolu@onary
truths
Economic
evolu@on
and
economic
infrastructure
Psychologica
l
and
Neuroscienc
es
Based
truths
Literature
and
Contempora
ry
Films
Technology
A
typical
inves@ga@on
plan
for
a
category
using
the
Pinwheel
ModelTM
Look for key trends – it should
borrow from more than one
pinwheel.The ones with conflict
are the richest insights for
communication and marketing.
Opposing forces fan that insight
or trend and make it stronger.
Try to construct the following
sentences to predict trends..
“If x and y are true, its likely to
…..“
“While X is true, the opposite
side of X is this..”
Look for stories…
9. Demographi
c
truths
Poli@cal
governance
and
Ins@tu@onal
landscape
Social
codes
of
conduct
,
Religion
and
symbolism
History
and
evolu@onary
truths
Economic
evolu6on
and
economic
infrastructur
e
Psychologica
l
and
Neuroscienc
es
Based
truths
Literature
and
Contempora
ry
Films
Connect the dots to reveal trends.
Check hypotheses with consumer data.
TREND
1
TREND
2
TREND
3
10. Stories
to
Look
for..
Ø The evolution story
Ø The conflict or dilemma story
Ø The resolution story
Ø The what’s common story
Ø The compare and contrast story
12. If you believe in leveraging
information to arrive at
better business decisions,
contact Insights & More
chat@insightsandmore.com
137
Market
Street,
#06-‐00,
Singapore
048943
www.insightsandmore.com