Insights into the Success of Text Messaging for Health

INSIGHTS
INTO
THE
SUCCESS
OF
TEXT
MESSAGING
FOR
HEALTH
Mobile
Commons,
Inc.
|
www.mobilecommons.com
|
info@mobilecommons.com
1
Today’s
webinar
will
begin
at
4:00
PM
ET
For
Audio:
ParAcipants
can
use
their
computer's
speakers
or
telephone.
Toll:
+1
(914)
339-‐0033
Access
Code:
157-‐934-‐632
Ques.ons:
Please
submit
your
quesAons
using
the
quesAon
window
on
your
screen.
Alyson
Rixner
Director
of
Healthcare
SoluAons
Alyson@mobilecommons.com
?

What
You
Will
Learn
Today
1. IntroducAon
to
Mobile
Commons
2. Benefits
of
Text
Messaging
3. Key
Text
Messaging
StaAsAcs
4. SMS
ApplicaAons
in
Health
5. Highlights
from
Key
Efficacy
Studies
6. Examples
of
Successful
Campaigns
7. Q&A
Mobile
Commons,
Inc.
|
|
2

Mobile
Commons
Select
Customers
Mobile
Commons,
Inc.
|
|
3

About
Mobile
Commons
The Solution
§ Web
applicaAon
for
managing
mobile
communicaAon:
§ Text
Messaging
§ Phone
Calls
§ Mobile
Web
§ Mobile
TransacAons
§ MMS
Mobile
Commons,
Inc.
|
|
4

Informa.on
Lookup
Help
people
find
the
informaAon
they
need
with
a
simple
text.
Mobile
Commons,
Inc.
|
|
5
Mobile
Plaaorm
Features
Text
Messaging
Send
text
messages
to
one
person
or
a
million
people.
Scheduling
&
Targe.ng
Reach
the
right
person
at
exactly
the
right
moment.
Alerts
&
Reminders
Send
a
text
to
remind
people
about
appointments
and
important
dates.
Live
SMS
Chat
Respond
quickly
to
users
in
real-‐Ame
and
answer
quesAons
via
SMS.
Mobile
CRM
View
detailed
profiles
of
every
user
and
track
every
acAon.
Surveys,
Polls
&
Quizzes
Run
surveys
and
quizzes
to
paAent
gather
informaAon
and
save
results
right
to
users'
profiles.
Reports
&
Analy.cs
Analyze
your
campaign
performance
at
all
levels
and
track
every
acAon.

Mobile
Commons,
Inc.
|
|
6
#
of
SMS
Health
Studies
Published
45
40
35
30
25
20
15
10
5
0
Q3
14
Q2
14
Q1
14
Q4
13
Q3
13
Q2
13
Q1
13

Analysis
of
’13-‐’14
SMS
Health
Studies
Mobile
Commons,
Inc.
|
|
7
Category
#
of
Studies
Percent
MedicaAon
Adherence,
Reminders
44
24%
Disease
Management
38
21%
Mental
Health,
AddicAon
16
9%
Women’s
Health
15
8%
Weight
Loss
10
5%
Physical
AcAvity
8
4%
Source:
mobihealthnews;
mHealthEvidence.org

Analysis
of
’13-‐’14
SMS
Health
Studies
Mobile
Commons,
Inc.
|
|
8
Disease/Condi.on
#
of
Studies
Percent
HIV/AIDS
27
15%
Diabetes
21
12%
Heart
Disease
5
3%
Cancer
3
2%
Blood
Pressure
2
1%
Asthma
2
1%
Source:
mobihealthnews;
mHealthEvidence.org

Analysis
of
’13-‐’14
SMS
Health
Studies
Mobile
Commons,
Inc.
|
|
9
The
number
of
texAng
for
health
studies
specifically
working
with
an
adolescent
or
child
populaAon:
32,
which
is
about
18%
of
studies.

2.
Benefits
of
Text
Messaging
Mobile
Commons,
Inc.
|
|
10

Benefits
of
Text
Messaging
§ Ease
of
use
§ Ubiquity
amongst
all
demographics
§ InteracAve
2-‐way
form
of
communicaAon
§ PersonalizaAon
§ Immediacy
Mobile
Commons,
Inc.
|
|
11

Building
Healt3h.i
eKre
Cy
oTmexmt
MuneisAseasg
ing
StaAsAcs
Mobile
Commons,
Inc.
|
|
12

Why
Text
Messaging
Key Statistics
99%
of
text
messages
are
read.
The
average
text
is
read
in
90
seconds.
Text
messaging
is
the
#1
applicaAon
on
phones.
Mobile Use
Text
messaging
is
the
most
effecAve
method
for
reaching
everyone
–
especially
underserved
populaAons,
young
people,
and
minoriAes.
*Sources:
ConversaAonal
AdverAsing
2010,
SinglePoint;
Cell
Phone
AcAviAes
2012,
Pew
Research
;
How
Americans
Use
Text
Messaging
2011,
Pew
Research;
CTIA
Mobile
Commons,
Inc.
|
|
13

TexAng
by
Demographics
§ Medicaid
paAents
are
more
likely
to
use
text
message
vs.
those
privately
insured
§ Hispanics
text
156%
more
than
Caucasians
§ African
Americans
text
224%
more
than
Caucasians
Mobile
Commons,
Inc.
|
|
14

Text
Message
UAlizaAon
§ 91%
of
U.S.
adults
own
mobile
phones
§ However,
only
56%
own
a
smart
phone
§ 97%
of
ages
18-‐29
use
text
messaging
§ 6%
of
that
18-‐25
group
email
daily
§ 75%
of
ages
50-‐64
use
text
messaging
§ Largest
growing
group
of
text
message
users
Source:
Smith
A.
Americans
and
text
messaging.
Pew
Internet
&
American
Life
Project.
2013
91%
56%
100%
80%
60%
40%
20%
0%
Mobile
Phone
Users
Smart
Phone
Users
Mobile
Commons,
Inc.
|
|
15

4.
SMS
ApplicaAons
in
Health
Mobile
Commons,
Inc.
|
|
16

SMS
ApplicaAons
in
Health
§ MedicaAon
adherence
§ Appointment
reminders
§ Behavior
change
§ Chronic
disease
management
§ General
health
educaAon
§ PreventaAve
care
• Exercise
and
healthy
living
• Wellness
programs
73%
of
paAents
want
to
refill
prescripAons
through
mobile.
Mobile
Commons,
Inc.
|
|
17

Mobile
Commons,
Inc.
|
|
18
5.
Highlights
from
Key
Efficacy
Studies
and
Examples
of
Successful
Campaigns

HHS
Environmental
Scan
Mobile
Commons,
Inc.
|
|
19
U.S.
Department
of
Health
and
Human
Services
Using
Health
Text
Messages
to
Improve
Consumer
Health
Knowledge,
Behaviors,
and
Outcomes
(May
2014)
Study
Objec.ve:
§ To
examine
the
effecAveness
and
acceptance
of
SMS
intervenAons
and
implicaAons
on
the
use
of
SMS
for
future
programs

HHS
Environmental
Scan
Mobile
Commons,
Inc.
|
|
20
Method:
§ Examined
and
assessed
7
systemaAc
reviews
of
over
60
text
messaging
programs
§ SystemaAc
reviews
are
the
gold
standard
of
assessing
evidence
of
a
technology
or
intervenAon
§ Studies
between
January
2009
–
October
2012

Mobile
Commons,
Inc.
|
|
21
HHS
Environmental
Scan
IniAaAve
Focus
DescripAon
Text4baby
Maternal
&
baby
health
Providing
pregnant
women
and
new
mothers
free
health
text
messages
in
English
or
Spanish,
TXT4Tots
Child
health
Providing
a
library
of
brief,
evidence-‐based
messages
focused
on
nutriAon
and
physical
acAvity
targeted
to
parents
and
caregivers
of
children
ages
1
to
5.
SmokeFreeTXT
Tobacco
control
Delivering
24/7
Aps,
moAvaAon,
encouragement,
and
advice
about
smoking
cessaAon
through
text
messages
.
QuitNowTXT
Message
Tobacco
control
Offering
a
library
of
free
&
publicly
available
interacAve
text
messages
for
adults
who
are
ready
to
quit
smoking.
SmokeFree
Moms
Tobacco
control
Developing
a
library
of
free
and
publicly
available
text
messages
for
pregnant
women
who
wish
to
quit
smoking.
Health
Alerts
On-‐
the-‐Go
Health
&
safety
Providing
CDC’s
health
and
safety
informaAon
on
mobile
devices.
Text
Alert
Toolkit
Emergency
response
Providing
a
text
message
library
for
emergency
preparedness
and
response
for
voluntary
use.

HHS
Environmental
Scan
Mobile
Commons,
Inc.
|
|
22
Results:
1. There
is
a
substanAal
body
of
research
with
SMS
2. SMS
does
bring
about
behavior
change
3. SMS
can
improve
smoking
cessaAon
outcomes,
diabetes
management,
and
clinical
outcomes
4. Text
messaging
improves
treatment
compliance,
including
medicaAon
adherence
and
appointment
avendance
5. Improves
immunizaAon
rates,
increases
sexual
health
knowledge,
and
reduces
risky
behaviors

Case
Study:
NCI
SmokeFreeTXT
Smoking Cessation
§ 26-‐35
Year
Olds:
47%
likely
to
quit
when
receiving
texts
(control
group:
35%)
§ Males:
43%
likely
to
quit
when
receiving
texts
(control
group:
29%)
§ Heavy
Smokers:
53%
likely
to
quit
when
receiving
texts
(control
group:
25%)
SmokefreeTXT
Doubled
Quit
Rates
Among
Teens
Mobile
Commons,
Inc.
|
|
23

Influenza
Vaccine
Text
Reminders
Mobile
Commons,
Inc.
|
|
24
American
Journal
of
Public
Health
Influenza
Vaccine
Text
Message
Reminders
for
Urban,
Low-‐Income
Pregnant
Women:
A
Randomized
Controlled
Trial
(August
2013)
Objec.ve:
§ To
evaluate
the
impact
of
influenza
text
message
reminders
in
low-‐income
obstetric
populaAon.
Pregnant
women
are
at
increased
risk
for
influenza
morbidity
&
mortality.

Influenza
Vaccine
Text
Reminders
Method:
§ RCT
that
enrolled
1,187
obstetric
paAents
from
5
community-‐based
clinics
in
NYC
§ IntervenAon
group
received
5
weekly
text
messages
about
the
importance
of
gexng
vaccinated
and
2
text
message
appointment
reminders
§ Both
groups
received
standard,
automated
telephone
reminders
Mobile
Commons,
Inc.
|
|
25

Influenza
Vaccine
Text
Reminders
Mobile
Commons,
Inc.
|
|
26
Results:
1. Women
who
received
the
text
messages
were
30%
more
likely
to
be
vaccinated
2. Women
early
in
the
third
trimester
at
randomizaAon
showed
the
greatest
intervenAon
effect

Case
Study:
CDPH
Flu
Shot
Finder
Flu Shot Finder
§ The
CDPH
sent
out
a
survey
one
week
ayer
people
used
the
flu
shot
locator:
§ 50%
respond
to
the
survey
§ 33%
of
respondents
got
vaccinated
that
week
§ 40%
got
vaccinated
later
§ 17%
vaccinated
elsewhere
Text
NOFLU
+
ZIP
to
30644
to
get
closest
locaAon
of
the
H1N1
vaccine
Mobile
Commons,
Inc.
|
|
27

MedicaAon
Adherence
Study
Mobile
Commons,
Inc.
|
|
28
Na.onal
Center
for
Biotechnology
Informa.on
MedicaAon
Adherence
IntervenAons:
ComparaAve
EffecAveness
(September
2012)
Objec.ve:
§ To
evaluate
medicaAon
adherence
among
paAents
opAng
in
to
receive
text
messages

MedicaAon
Adherence
Study
Mobile
Commons,
Inc.
|
|
29
Method:
§ ObservaAonal,
cohort
analysis
of
Commercial/
Medicare
members
via
a
naAonal
PBM
§ 5,746
PBM
members
observed
for
text
message
arm,
290
met
the
inclusion
criteria
§ MedicaAons
observed
were
for
chronic
condiAons
(diabetes,
high
blood
pressure,
etc)

MedicaAon
Adherence
Study
Mobile
Commons,
Inc.
|
|
30
Results:
§ Members
opAng
into
a
text
message
reminder
program
have
significantly
higher
chronic
oral
medicaAon
adherence
rates
compared
with
member
snot
opAng
in
to
receive
text
message
medicaAon
reminders
§ Increased
adherence
rates
translated
into
an
esAmated
total
healthcare
savings
of
$724
per
year
for
members
parAcipaAng
in
the
text
messaging
program
compared
with
non
parAcipaAng
members

Case
Study:
NYP
Project
Stay
“We’ve
had
some
paAents
whose
viral
loads
have
dropped
to
undetectable
levels
since
they
started
gexng
daily
reminders
to
take
their
medicine.”
-‐
Dr.
Christel
Hyden
of
Columbia
University
Daily Reminders
§ Adolescents
and
young
adults
are
4
#mes
more
likely
than
adults
to
forget
to
take
their
medicaAon
or
take
it
at
the
wrong
Ame.
§ Project
Stay
-‐
a
program
created
by
the
New
York
Presbyterian,
Columbia
University,
and
Harlem
Health
texts
out
medicaAon
reminders
to
HIV+
paAents.
§ Every
day,
paAents
receive
a
discreet
text
reminder
to
take
their
medicaAon,
at
a
Ame
of
their
choosing.
Mobile
Commons,
Inc.
|
|
31

Questions?
Contact Info:
917-854-1371
alyson@mobilecommons.com
Mobile
Commons,
Inc.
|
|

Insights into the Success of Text Messaging for Health

Recommended

Recommended

More Related Content

What's hot

What's hot (14)

Viewers also liked

Viewers also liked (7)

Similar to Insights into the Success of Text Messaging for Health

Similar to Insights into the Success of Text Messaging for Health (20)

More from mobilecommons

More from mobilecommons (8)

Recently uploaded

Recently uploaded (20)

Insights into the Success of Text Messaging for Health