Presentation at the University of South Florida Social Marketing and Public Health conference - 22 June 2007

1. Marketing with the connected consumer: Mobile technologies and behavior change R. Craig Lefebvre, PhD Social Marketing and Pubic Health Conference Clearwater Beach FL, 22 June 2007

3. We need not to be let alone. We need to be really bothered once in a while. How long is it since you were really bothered? About something important, about something real? - Ray Bradbury

6. Old World: Sources, Channels, Messages & Receivers

7. Networked World: Engagement, Interaction & Multiplexity Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

17. The Mobile Audience http://mobileopportunity.blogspot.com/2007/01/shape-of-smartphone-and-mobile-data.html

21. Mobile Health Applications

27. Mobile Alerts The school did not notify students by e-mail of the first shootings until 9:26 a.m., said Matt Dixon, who lives in the dorm. Mr. Dixon did not receive the e-mail message until he returned from his 9:05 class. When he left for that class, he said, a resident adviser told him not to use the central stairs, so he left another way…On dry erase boards, advisers had written, “Stay in your rooms,” Mr. Dixon said. - NYT.

31. Social Media’s Future: Personalized Extended Reach