The Mattress Factory is an art museum located in Pittsburgh that specializes in site-specific installations. It serves as a research and development lab for artists. Most exhibits are temporary in nature. The Mattress Factory was one of the first installation museums in the world.
Janine Hofmeyr successfully completed Precision Power's online turbo training course on August 12, 2015, as evidenced by her training certificate from their website. The certificate confirms she finished the turbo components course on that date.
Branimir Ćorić is a Croatian civil engineer with over 10 years of experience working on infrastructure projects such as roads, tunnels, and bridges throughout Croatia and Kosovo. He has worked for several construction companies and has experience in areas like excavation, transportation of materials, and construction of noise protection walls. Ćorić received his degree in civil engineering from the University of Split in 2009. He is proficient in English and has a wide range of skills related to construction projects and equipment operation.
This document lists sponsors for the Riverview Chamber of Commerce monthly luncheon in June 2011. It provides contact information for over 30 local businesses, including their phone numbers, websites and brief descriptions of services. The sponsors range across industries like accounting, travel, photography, window tinting, real estate, video production and more. It encourages attendees to visit the sponsors and take care of business networking group.
Este documento presenta información sobre innovación y desarrollo tecnológico. Explica que la tecnología permite satisfacer las necesidades humanas a través del conocimiento y las habilidades. También discute cómo la tecnología ha creado cambios en la sociedad y la economía a través del desarrollo de redes de comunicación y procesos de trabajo. Finalmente, analiza los impactos de la tecnología en la naturaleza y la sociedad.
This document provides an analysis of the unmet analytics needs of retail companies. It conducted interviews with retail industry professionals to understand the tools currently used and key metrics tracked. While many retailers use tools like SAS and Oracle Endeca for reporting and dashboards, there are gaps in areas like predictive analytics, social media analysis, and seamless integration. The document recommends solutions like predictive intelligence, dynamic customer segmentation, and ROI analysis to help retailers better understand customer behavior and improve supply chain management.
How IoT can change the Future of Marketing
5 ideas
mobile natives
maker culture
human senses
wearables
neuro marketing
context of customer
context of things
context of customer
big data
This document provides guidance for Microsoft Partners to develop an Internet of Things (IoT) practice. It discusses IoT growth statistics and trends, industries using IoT solutions, and how to identify opportunities. It also outlines a strategy checklist, marketing materials to support IoT pitches, and best practices for building an IoT practice. Some of the key challenges highlighted include the multidisciplinary nature of IoT, high bench costs due to a lack of talent availability, and ensuring an effective partner ecosystem.
StudentsOnTheGonow.com benefits to readingYoemy Waller
Reading provides numerous cognitive and social benefits for children. It activates the brain, improves vocabulary, and allows children to explore new places through stories. Reading helps concentrate the mind and improves creativity by exposing children to different perspectives. It also offers an engaging social activity to share stories and adventures with others. Most importantly, reading is fun and provides entertainment through a variety of topics that interest every child.
Janine Hofmeyr successfully completed Precision Power's online turbo training course on August 12, 2015, as evidenced by her training certificate from their website. The certificate confirms she finished the turbo components course on that date.
Branimir Ćorić is a Croatian civil engineer with over 10 years of experience working on infrastructure projects such as roads, tunnels, and bridges throughout Croatia and Kosovo. He has worked for several construction companies and has experience in areas like excavation, transportation of materials, and construction of noise protection walls. Ćorić received his degree in civil engineering from the University of Split in 2009. He is proficient in English and has a wide range of skills related to construction projects and equipment operation.
This document lists sponsors for the Riverview Chamber of Commerce monthly luncheon in June 2011. It provides contact information for over 30 local businesses, including their phone numbers, websites and brief descriptions of services. The sponsors range across industries like accounting, travel, photography, window tinting, real estate, video production and more. It encourages attendees to visit the sponsors and take care of business networking group.
Este documento presenta información sobre innovación y desarrollo tecnológico. Explica que la tecnología permite satisfacer las necesidades humanas a través del conocimiento y las habilidades. También discute cómo la tecnología ha creado cambios en la sociedad y la economía a través del desarrollo de redes de comunicación y procesos de trabajo. Finalmente, analiza los impactos de la tecnología en la naturaleza y la sociedad.
This document provides an analysis of the unmet analytics needs of retail companies. It conducted interviews with retail industry professionals to understand the tools currently used and key metrics tracked. While many retailers use tools like SAS and Oracle Endeca for reporting and dashboards, there are gaps in areas like predictive analytics, social media analysis, and seamless integration. The document recommends solutions like predictive intelligence, dynamic customer segmentation, and ROI analysis to help retailers better understand customer behavior and improve supply chain management.
How IoT can change the Future of Marketing
5 ideas
mobile natives
maker culture
human senses
wearables
neuro marketing
context of customer
context of things
context of customer
big data
This document provides guidance for Microsoft Partners to develop an Internet of Things (IoT) practice. It discusses IoT growth statistics and trends, industries using IoT solutions, and how to identify opportunities. It also outlines a strategy checklist, marketing materials to support IoT pitches, and best practices for building an IoT practice. Some of the key challenges highlighted include the multidisciplinary nature of IoT, high bench costs due to a lack of talent availability, and ensuring an effective partner ecosystem.
StudentsOnTheGonow.com benefits to readingYoemy Waller
Reading provides numerous cognitive and social benefits for children. It activates the brain, improves vocabulary, and allows children to explore new places through stories. Reading helps concentrate the mind and improves creativity by exposing children to different perspectives. It also offers an engaging social activity to share stories and adventures with others. Most importantly, reading is fun and provides entertainment through a variety of topics that interest every child.
360 Sales Consulting take 3 of the 10 step from Best Selling BooK " Master the Art of Closing the Sales. We break down the emotional reason sales reps don't sell More.
The document discusses aggression and conflict between groups. It describes aggression as behavior intended to harm others and examines biological, psychological and social factors influencing aggression. It also discusses how competition and perceptions of unfair treatment can lead to conflict between groups and different ways of resolving conflicts, including increased contact and cooperation between groups.
O documento discute como os grupos influenciam o comportamento e as decisões das pessoas através do conformismo e da obediência. Explica que o conformismo ocorre quando as pessoas seguem as normas de um grupo, enquanto a obediência envolve seguir ordens de uma autoridade. Relata estudos mostrando que pessoas tendem a conformar-se com a maioria errada e a obedecer ordens potencialmente prejudiciais.
This document discusses the importance of theurgy for Neoplatonist philosophers like Porphyry and Iamblichus. It explores how Iamblichus developed theurgy more than other Neoplatonists by directly applying Platonic teachings to ritual practices. While earlier critics viewed theurgy as reducing philosophy to religion, the document argues Iamblichus created a sophisticated theology by further linking theurgy and philosophy. Adopting theurgy also connected Neoplatonism to older religious traditions and helped it respond to the rise of Christianity in late antiquity.
Effective education and outreach initiatives using social mediaKellyAnn Bonnell
Social media is anchored in the Gift Economy. Learn how to maximize its use as part of an effective education and outreach campaign by first understand what Education and Outreach is and what to consider when designing such a campaign.
Social media has disrupted traditional one-way brand marketing by allowing customers to interact with brands in real-time. This document provides advice on developing a social media strategy, including defining goals, listening to customers, creating engaging content, and facilitating conversations in order to build relationships and crowdsource ideas from audiences. A number of case studies demonstrate how brands like Vitamin Water, Starbucks, Nike, and Adidas have successfully leveraged social media to engage customers.
Join this distinguished panel as they address the paradigm shift from “push” marketing to conversation-oriented, trust-building marketing. Take a behind-the-scenes look at integrated marketing strategies. Walk away knowing the top ways to increase builder traffic and sales using results-driven and cost effective methods in the new world of marketing.
Moderator: Boyce Thompson, Principal, BT Media
Jennifer Fidelman, VP, Strategic Marketing, Gunn|Jerkens Marketing Communications
Greg Cargill, VP Client Services & Social Media Services, Blitz
Linda Mamet, VP of Sales, Southern California and Southern Nevada, Pulte Group
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
Social media has disrupted traditional brand-consumer relationships by allowing direct two-way interactions. Brands must listen to customers and engage them on their terms through social platforms. A successful social media strategy involves defining goals, understanding target audiences, listening to consumer conversations, creating and sharing engaging content, and measuring effectiveness. The document provides examples of brands like Vitamin Water, The Marsh, Nike, Starbucks, McDonald's, Best Buy, and Adidas that have effectively leveraged social media to connect with customers.
This document provides an overview of social media and engagement for brands. It discusses the evolution from Web 1.0 where companies controlled information, to Web 2.0 where conversations occur across many sites. It outlines levels of social media involvement from observing to publishing content to membership. Rules of engagement emphasize authenticity over marketing. Popular social networks like Facebook, Twitter, LinkedIn are analyzed for their audiences and fit for different types of brands. Tools for brand monitoring like RSS feeds and readers are also presented.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Here are the key steps for viral marketing through social media:
1. Create engaging and shareable content around your product/service
2. Encourage existing customers to share the content through their social networks
3. Optimize the content for sharing (e.g. make it easy to share with a single click)
4. Track how the content spreads from person to person through different social networks
5. Continually create new engaging content to keep the viral spread going
6. Consider incentives for users to share (contests, discounts etc.) to increase virality
7. Analyze metrics like shares, likes, comments to understand what content and messaging works best
8. Refine your strategy based on learnings from
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
Hit me-upsocial-crm-110509104538-phpapp01skinsusa99
The document discusses several key aspects of social CRM and online communication:
1) It focuses on understanding when consumers are most receptive and responsive in order to effectively engage them.
2) Creating content and experiences that align with audience insights about how they use digital technology.
3) Managing conversations across channels and directing desired behaviors requires listening to consumers and finding common ground between their interests and a brand's message.
This webinar discusses strategies for running successful Pinterest promotions for Valentine's Day. It begins with an introduction from the Head of Customer Success at Pinfluencer. The webinar then covers why Pinterest is an important platform, keys to successful promotions like defining objectives and creating a good user experience, and examples of promotion types. It also discusses analytics and content management tools from Pinfluencer that can help track and run promotions. Time is allotted at the end for questions submitted during registration.
BlogWell New York Social Media Case Study: Avon, presented by Leigh Acton & R...SocialMedia.org
In their BlogWell New York presentation, Avon‘s Social Media Manager, Leigh Acton, and Senior Manager, Global Digital Strategy & Activation, Rob Jacobs, share how they are building advocates through shared social media applications.
Leigh and Rob talk about how they built a base of advocates by creating a library of social media applications that can be co-branded by independent Representatives and shared broadly through social media.
Watch the video of this presentation here: https://vimeo.com/52045915
360 Sales Consulting take 3 of the 10 step from Best Selling BooK " Master the Art of Closing the Sales. We break down the emotional reason sales reps don't sell More.
The document discusses aggression and conflict between groups. It describes aggression as behavior intended to harm others and examines biological, psychological and social factors influencing aggression. It also discusses how competition and perceptions of unfair treatment can lead to conflict between groups and different ways of resolving conflicts, including increased contact and cooperation between groups.
O documento discute como os grupos influenciam o comportamento e as decisões das pessoas através do conformismo e da obediência. Explica que o conformismo ocorre quando as pessoas seguem as normas de um grupo, enquanto a obediência envolve seguir ordens de uma autoridade. Relata estudos mostrando que pessoas tendem a conformar-se com a maioria errada e a obedecer ordens potencialmente prejudiciais.
This document discusses the importance of theurgy for Neoplatonist philosophers like Porphyry and Iamblichus. It explores how Iamblichus developed theurgy more than other Neoplatonists by directly applying Platonic teachings to ritual practices. While earlier critics viewed theurgy as reducing philosophy to religion, the document argues Iamblichus created a sophisticated theology by further linking theurgy and philosophy. Adopting theurgy also connected Neoplatonism to older religious traditions and helped it respond to the rise of Christianity in late antiquity.
Effective education and outreach initiatives using social mediaKellyAnn Bonnell
Social media is anchored in the Gift Economy. Learn how to maximize its use as part of an effective education and outreach campaign by first understand what Education and Outreach is and what to consider when designing such a campaign.
Social media has disrupted traditional one-way brand marketing by allowing customers to interact with brands in real-time. This document provides advice on developing a social media strategy, including defining goals, listening to customers, creating engaging content, and facilitating conversations in order to build relationships and crowdsource ideas from audiences. A number of case studies demonstrate how brands like Vitamin Water, Starbucks, Nike, and Adidas have successfully leveraged social media to engage customers.
Join this distinguished panel as they address the paradigm shift from “push” marketing to conversation-oriented, trust-building marketing. Take a behind-the-scenes look at integrated marketing strategies. Walk away knowing the top ways to increase builder traffic and sales using results-driven and cost effective methods in the new world of marketing.
Moderator: Boyce Thompson, Principal, BT Media
Jennifer Fidelman, VP, Strategic Marketing, Gunn|Jerkens Marketing Communications
Greg Cargill, VP Client Services & Social Media Services, Blitz
Linda Mamet, VP of Sales, Southern California and Southern Nevada, Pulte Group
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
Social media has disrupted traditional brand-consumer relationships by allowing direct two-way interactions. Brands must listen to customers and engage them on their terms through social platforms. A successful social media strategy involves defining goals, understanding target audiences, listening to consumer conversations, creating and sharing engaging content, and measuring effectiveness. The document provides examples of brands like Vitamin Water, The Marsh, Nike, Starbucks, McDonald's, Best Buy, and Adidas that have effectively leveraged social media to connect with customers.
This document provides an overview of social media and engagement for brands. It discusses the evolution from Web 1.0 where companies controlled information, to Web 2.0 where conversations occur across many sites. It outlines levels of social media involvement from observing to publishing content to membership. Rules of engagement emphasize authenticity over marketing. Popular social networks like Facebook, Twitter, LinkedIn are analyzed for their audiences and fit for different types of brands. Tools for brand monitoring like RSS feeds and readers are also presented.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Here are the key steps for viral marketing through social media:
1. Create engaging and shareable content around your product/service
2. Encourage existing customers to share the content through their social networks
3. Optimize the content for sharing (e.g. make it easy to share with a single click)
4. Track how the content spreads from person to person through different social networks
5. Continually create new engaging content to keep the viral spread going
6. Consider incentives for users to share (contests, discounts etc.) to increase virality
7. Analyze metrics like shares, likes, comments to understand what content and messaging works best
8. Refine your strategy based on learnings from
This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand
Hit me-upsocial-crm-110509104538-phpapp01skinsusa99
The document discusses several key aspects of social CRM and online communication:
1) It focuses on understanding when consumers are most receptive and responsive in order to effectively engage them.
2) Creating content and experiences that align with audience insights about how they use digital technology.
3) Managing conversations across channels and directing desired behaviors requires listening to consumers and finding common ground between their interests and a brand's message.
This webinar discusses strategies for running successful Pinterest promotions for Valentine's Day. It begins with an introduction from the Head of Customer Success at Pinfluencer. The webinar then covers why Pinterest is an important platform, keys to successful promotions like defining objectives and creating a good user experience, and examples of promotion types. It also discusses analytics and content management tools from Pinfluencer that can help track and run promotions. Time is allotted at the end for questions submitted during registration.
BlogWell New York Social Media Case Study: Avon, presented by Leigh Acton & R...SocialMedia.org
In their BlogWell New York presentation, Avon‘s Social Media Manager, Leigh Acton, and Senior Manager, Global Digital Strategy & Activation, Rob Jacobs, share how they are building advocates through shared social media applications.
Leigh and Rob talk about how they built a base of advocates by creating a library of social media applications that can be co-branded by independent Representatives and shared broadly through social media.
Watch the video of this presentation here: https://vimeo.com/52045915
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
Nokia's social media strategy document outlines their approach to social media and digital marketing. It discusses moving from a sales funnel approach to an inverted funnel approach where customers are in control. It also discusses the importance of owning, bought, and earned media and how digital marketing has evolved from experimentation to an age of collaboration. The document provides cases on how Nokia utilizes social media through initiatives like Beta Labs for open innovation, messaging support across social networks, support discussions, Ovi Maps, and coordinating their overall social media presence.
This document discusses how social media can provide insights into a business's competition. It summarizes four major social media outlets - Facebook, Twitter, LinkedIn, and Yelp - and how each can be used to analyze a competitor's interactions with customers, branding, connections with industry professionals, and customer reviews. The document encourages reviewing how well a competitor utilizes each platform and learning from both their successes and mistakes.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
1. VISUAL
ARTS
MARKETING
Hi.
I’m
Lindsay
from
the
Ma?ress
Factory
and
I
have
a
bad
cold.
I’ll
try
not
to
sneeze
on
you.
2. What
is
the
Ma?ress
Factory?
Located in the Mexican War
Streets on the North Side
The Mattress Factory is a
research and development lab for
artists
Site-specific installations
Usually temporary
We’re one of the first and only
installation museums in the world
3. MARKETING
1.0
Consider
the
visitor
first
MARKETING
2.0
Social
media
is
about
relaKonships
EXPERIMENTATION
1.0
Be
an
innovator,
regardless
of
budget.
Try
it
out!
Psst!
Twi?er
is
great
for
connecKng
professionally
(even
if
you’re
not
a
big
social
media
fan).
Feel
free
to
tweet
comments
&
quesKons
during
this
class.
Just
add
#vamQ
to
your
tweet
&
I’ll
answer
it
tonight!
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
4. MARKETING
1.0
Word-‐of-‐mouth
markeKng
is
twice
as
effecKve
as
the
best
placed
ad.
You’re
going
to
listen
to
your
friends
over
a
commercial.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
5. MARKETING
1.0
It
costs
ten
Kmes
more
to
bring
in
a
new
customer
than
to
keep
an
old
one.
We’re
in
the
midst
of
conducKng
surveys
to
make
sure
our
visitors
are
happy.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
6. MARKETING
1.0
Always
think
of
your
best
customers
first
and
treat
them
like
family,
especially
when
announcing
important
informaKon,
giving
priority
access
to
events,
etc.
Members
knew
about
Garden
Party
Kcket
sales
first.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
7. MARKETING
1.0
Museum
memberships
build
community
and
cul4vate
higher
level
donors.
PERKS:
•
they
can
visit
as
ofen
as
they’d
like
•
can
bring
family
and
friends
for
free
•
get
sneak
previews
before
the
public
•
reciprocal
membership
programs
at
100s
of
other
museums
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
8. MARKETING
1.0
Small
cuts
can
negate
million
dollar
adverKsing
campaigns.
Simple
act
of
clearing
sidewalks
keeps
visitors
safe
+
happy.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
9. (Some of) MARKETING
1.0
My
responsibiliKes…
Create, manage & implement all public relations efforts - Establish & maintain contact with
local, national and international media - Cultivate media lists - Write and distribute
information materials (press releases, fact sheets, etc.) to media - Pitch feature story ideas
to appropriate media contacts - Collect press clippings and oversee the maintenance of
the media archive - Maintain content of the organization’s web presence (to include MF
website, e-commerce sites and social media platforms) - Develop and implement email
marketing strategies - Develop and implement strategic online marketing initiatives -
Create and execute strategic brand management and advertising campaigns - Write copy
for print, radio and Web advertisements - Write and design collateral materials (i.e.
newsletters, brochures, etc.) - Coordinate and track sponsorships and media buying -
Initiate cross-promotional community and media partnerships where applicable - Design
and coordinate museum direct mail marketing pieces - Project manager of P{art}icipate:
An Active Archive
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
10. MARKETING
1.0
Ma?ress
Factory
MarkeKng
Budget*:
$1,600,000
Total
OperaKng
Budget
$1,120,000
Programming
Budget,
70%
(i.e.,
most
of
our
money
goes
straight
to
the
arKsts
and
exhibiKons)
$59,300
Total
MarkeKng
Budget,
4%
(prinKng,
postage,
salaries,
ads,
etc.)
$6,200
Total
AdverKsing
Budget,
<0.5%
Highly
targeted:
•
Local
weekly
•
InternaKonal
art
magazine
•
Radio
spots
•
ArKst
mailing
lists
•
Online
ads
*Based
on
2011
actual
Please
note:
Not
all
budgets
will
look
like
a
bird.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
11. Remember
Your
Audience
MARKETING
1.0
Press
releases:
The
press
release
should
be
wri?en
as
you
want
it
to
appear
in
a
news
story;
many
reporters
simply
cut
and
paste.
Do:
Send
it
as
simple
text
or
an
HTML
email
Don’t:
Send
a
10MB
PDF.
You’ll
make
a
lot
of
enemies.
Fast.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
12. MARKETING
1.0
Don’t
forget
about
the
other
92%
Only
8%
of
people
in
the
U.S.
are
on
Twi?er.
Develop
strong
tradiKonal
print
markeKng
efforts.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
13. MARKETING
2.0
So
many
platorms,
so
li?le
Kme!
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
14.
PEOPLE
+
MARKETING
2.0
SPREADING
THE
WORD
&
RELATIONSHIP-‐BUILDING
THE
NETWORK
EFFECT:
WHOLE
IS
GREATER
THAN
SUM
OF
ITS
PARTS
-‐@NancyProctor
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
15. MARKETING
2.0
Q:
Is
email
markeKng
and
social
media
even
worth
it?
A:
Yes!
People
who
are
engaged
through
media
technologies
a?end
at
two
or
three
Kmes
the
rate
of
non-‐media
arts
parKcipants.
(“Audience
2.0,”
NEA)
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
16. MARKETING
2.0
Consistency
is
one
of
the
keys
to
online
markeKng.
Create
a
schedule
and
sKck
to
it!
E-‐newsle?ers,
Twi?er,
Facebook,
blog,
etc.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
17. MARKETING
2.0
Nobody
cares
what
a
markeKng
manager
has
to
say.
Leave
content
development
in
the
hands
of
those
who
have
interesKng
stories;
MF
EducaKon
Director
wrote
this
blog
post.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
18. MARKETING
2.0
Need
a
favor?
Ask
your
friends
on
social
media.
Here
a
twi?er
follower
becomes
part
of
an
art
piece.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
19. MARKETING
2.0
Create
a
Flickr
group
for
your
organizaKon.
Allows
your
audience
curate
their
own
photos
+
share
their
experience.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
20. MARKETING
2.0
Sign
your
nonprofit
organizaKon
up
to
be
a
Google
Nonprofit.
It
takes
five
minutes
to
apply
and
you’ll
get
free
stuff
like
$1000s
in
free
ads
and
a
fancypants
YouTube
channel.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
21. EXPERIMENTATION
1.0
Don’t
be
afraid
to
think
outside
of
the
box.
Try
to
keep
1%
of
your
markeKng
budget
for
experimentaKon.
You
never
know
what
you’ll
want
to
try.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
22. EXPERIMENTATION
1.0
StarKng
from
a
random
late-‐night
weekend
text
in
2008,
we
created
a
way
for
visitors
to
tell
us
exactly
how
they
feel
about
their
visit.
Tech
can
be
cheap:
MF
iConfess
only
cost
$99
youtube.com/MFiConfess
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
23. Just
one
of
the
767
videos
visitors
have
shared
with
us.
25. EXPERIMENTATION
1.0
Our
newest
experiment
focuses
on
sharing
our
35
years
of
history.
Why?
How
would
you
know
that
inside
this
box…
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
26. EXPERIMENTATION
1.0
…is
this
view?
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
27. EXPERIMENTATION
1.0
Or
that
this…
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
28. EXPERIMENTATION
1.0
looks
like
this
from
the
floor
below?
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
29. EXPERIMENTATION
1.0
How
do
we
show
that
both
of
these
pieces
are
in
the
same
spot,
17
years
apart?
1993
2010
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
30. EXPERIMENTATION
1.0
p{art}ticipate:
an
active
archive
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
31. EXPERIMENTATION
1.0
p{art}ticipate:
an
active
archive
With
all
this
crazy
code,
we
can
do
stuff
like…
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
32. Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
33. I
worked
with
HCII
students
in
Spring
2011
to
quick-‐prototype
a
virtual
tour
a
person
“walks
through”
using
a
hacked
Kinect.
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
34. In
conclusion…
• Plan as far ahead as you can. Next year’s
fundraiser is closer than you think.
• Work with all other departments
• Go to conferences; learn & connect
• Showing character in social media is okay
• Don’t be afraid to try new things
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
35. One
last
Kp:
Boss
#1
Appreciate
your
co-‐workers.
Especially
the
bosses.
Boss
#2
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory
36. Thanks!
Lindsay
O’Leary
lindsay@ma?ress.org
www.ma?ress.org
facebook.com/Ma?ressFactory
Ask
me
a
quesKon
on
Twi?er:
#vamQ
@lindsayoleary
@Ma?ressFactory