1) The document discusses the importance of innovation, opportunity, and calculated risk-taking for business creation. It emphasizes that innovation stems from creativity but must be pushed further to become realized innovations. 2) Key factors in identifying opportunities include understanding clear and unclear demand and supply situations. Opportunities can be found by recognizing existing situations, discovering latent needs, seeking opportunities through creating new solutions, products, or approaches. 3) Radical innovation that changes existing business models or creates new revenue streams is advocated for, alongside smaller innovations to improve and adaptations to maintain competitiveness. Identifying high value adding business functions and imagining solutions from a customer perspective can enable innovation.

1. Innovation &
Opportunity
Antonius Tanan
UCEC 2012
UC E4 Presentation

2. INOVASI
ADALAH
KREATIVITAS
YANG
DISAMBUT
PASAR
Dalam 28 hari 1 juta unit terjual
diperkirakan sampai dengan akhir
2010 akan 5 juta unit terjual.

3. INOVASI PENTING KARENA
KITA SELALU MEMBUTUHKAN
YG BARU
BARU
KONVENSIONAL
T R A D I SI ONA L

5. Mulai dengan KREATIVITAS
namun jangan BERHENTI di
KREATIVITAS dorong menjadi
INOVASI

6. SOME OF THE CREATIVE IDEAS

8. SOME OF THE CREATIVE IDEAS

9. SOME OF THE CREATIVE IDEAS

11. SOME OF THE CREATIVE IDEAS

12. 1 2
3
5
4

13. PELANGGAN Adalah Sumber
Inspirasi dan Verifikasi untuk
Inovasi

14. Opportunity (Peluang) adalah Kunci
PENCIPTAAN BISNIS (Business Creation)
• Business
Creation
• Business
Operation
• Business
Growth
• Business
Revitalization
• Business
Closing

15. BAGAIMANA
CARANYA?
•Opportunity CREATION
UCEC (Universitas Ciputra
Entrepreneurship Center)
•INNOVATION
•Calculated RISK TAKING

16. •Apakah 3 kata kunci
Peluang (Opportunity),
Inovasi dan Resiko (Risk)
mendapat dukungan dari
para ahli dan peneliti
entrepreneurship?

17. UNITED NATIONS CONFERENCE ON TRADE AND
DEVELOPMENT dengan tema ENTREPRENEURSHIP
AND ECONOMIC DEVELOPMENT: THE EMPRETEC
SHOWCASE di Jenewa pada tanggal 5 Januari 2005.
Indeed, three of the most frequently mentioned functional roles of
entrepreneurs are associated with major schools of thought on
entrepreneu rship:
• Risk seeking: the Cantillon or Knightian entrepreneur willing to take the risk
associated with uncertainty
• Innovativeness: the Schumpeterian entrepreneur accelerating the
generation, dissemination and application of innovative ideas
• Opportunity seeking: the Kiznerian entrepreneur perceiving and seizing
new profit opportunities (OECD 1998: 11; Carree and Thurik 2002: 8)

18. Kata Kunci BUSINESS Creation

19. IDENTIFIKASI PELUANG
D E M AN D D E M AN D
S u d ah Je las Be lu m Je las
SUPPLY Opportunity Opportunity
Sudah Jelas
Recognition Seeking
SUPPLY Opportunity Opportunity
Belum Jelas
Discovery CREATING

20. D E M AN D
S u d ah Je las
SUPPLY Opportunity KATA
Sudah KUNCI :
Jelas
Recognition MENCARI
PRODUK YG
TEPAT

21. KATA KUNCI :
Ervizal AM Zuhud :
MENCARI Mengembalikan
TARGET Pengetahuan Tumbuhan
PASAR YG Obat
TEPAT Senin, 24 Januari 2011 | 09:37 WIB
D E M AN D
Be lu m Je las
SUPPLY Opportunity
Sudah
Jelas
Seeking
http://health.kompas.com/index.php/read/2011/01/24/09372393/Mengembalikan.
Pengetahuan.Tumbuhan.Obat

22. Noerdy Tedjaputra: Pembuat Deorub, Cairan
Penghilang Bau Tak Sedap Karet Olahan
D E M AN D
S u d ah Je las
SUPPLY Opportunity
Belum
Jelas Discovery
KATA KUNCI :
SOLUSI YG
TEPAT DGN
HARGA TEPAT

23. Dr. Jean-Paul Clozel, founder of Switzerland’s Actelion
Pharmaceuticals Ltd., a pioneering biotechnology company - the
Ernst & Young World Entrepreneur Of The Year 2008
• his passion has remained
unchanged: being as closely
as possible involved in
bringing innovative medicine
to “his” patients.
beginning of 2007 has sales of over 550
Million dollars

24. D E M AN D
Be lu m Je las
SUPPLY Opportunity
Belum Jelas
CREATING
KATA KUNCI :
I M I NASI &
AJ
I NOVASI
DALAM
PERSPEKTI F
PELANGGAN

25. http://www.blueflag.org/Menu/News/Corona+Save+the+Beach+Campaign+
2010

26. PESAN 1
•Inovasikan
berbagai FUNGSI
BISNIS

28. Gridpad (1990) Motion Computing (2002)
Sudah ada
Pendahulu PC
Tablet namun tidak
sesukses I-Pad
Apple
message
pad (1993)
HP TouchSmart TM2 (2010)

29. BAHKAN CARA PRESENTASINYA
SENDIRI SEBUAH INOVASI

30. PESAN 2
•Cari fungsi-fungsi
BISNIS yang mampu
memberikan nilai
Tambah Tinggi

32. Pesan 3
•Dambakan dan
COBA lakukan
RADICAL Innovation

33. Breakthroughs
(Game-Changing)
New Revenue
Streams
Small innovation
untuk bertahan
Small Innovation
Radical
Innovation untuk
bertumbuh
dengan luar biasa

34. RADICAL Innovation tidak
Selalu High Tech