The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Provided a detail market research and product study for Emulsar which designs, develops and produces innovative ingredients in the form of emulsions. The market study was done for the American Cluster which includes USA/Canada/Brazil wherein we had to choose a market and 2 possible products for Emulsar to make their transition into this market. With a vision for Emulsar at 2020 to give the world appetite for health and to raise awareness for functional food, our project was adjudged the best research proposal and market venture proposal
This is a case analysis of a Harvard Business Review. The slide was made during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Provided a detail market research and product study for Emulsar which designs, develops and produces innovative ingredients in the form of emulsions. The market study was done for the American Cluster which includes USA/Canada/Brazil wherein we had to choose a market and 2 possible products for Emulsar to make their transition into this market. With a vision for Emulsar at 2020 to give the world appetite for health and to raise awareness for functional food, our project was adjudged the best research proposal and market venture proposal
This is a case analysis of a Harvard Business Review. The slide was made during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
Innovation Management -Unilever bliss
1. WEDNESDAY, NOVEMBER, 21ST
UNILEVER CHALLENGE
INNOVATION AND CONSUMER INSIGHT
AMIT K.
ALLEGRIA I
BURCU K.
HARJYOT K.
NIKITA G
CHARLOTTE. L
XIANG X
2. OBJECTIVE
Ambition
To become the new mayo hero long term wise
Grow the core (incremental)
Grow our market share
Improve our gross margin
Ratio of real:bliss:light = 20:40:40 in five years
Scope
COUNTRY
BRAND
3. THE COUNTRY : SITUATION
Largest contribution to Unilever Mayonnaise turnover:
30%
Mayonnaise: big contributor to the dressing category
Hellman‟s is the main brand and the market leader:
70% of MS
Growth rate of mayonnaise consumption is declining in
the UK
As a market leader, challenge
Innovation Strategy & Consumer Insights
4. TARGET GROUP
CORE TARGET REMAINS THE SAME
» Target with Voltaire’s philosophy
» “Nothing would be more tiresome than eating if God
had not made it a pleasure as well as a necessity”
» Urban women : 30-45 years old with kids
Looking for the best and the nutritious food for the families.
They are women who are looking out for their family’s health,
especially with food, but they do it all in a balanced matter
without compromising on taste
Organized and always have plan for the family
Busy and are always looking for new recipes such that
everybody loves it
5. TARGET GROUP
…BUT THE NEW PRODUCT TARGET HAS TO
BE BROAD:
• More willing to experiment and not reluctant to novelty
• More likely cookers and would love to try new tastes
• They adapt to changing times, are open-minded and
connected
• Peripherical targets such as children and teenagers who
influence their mothers in their purchase.
“Our target is not looking for light, just for good”
9. PRODUCT
PRODUCT PHILOSOPHY
Products made from authentic and quality ingredients
such as free range eggs, oil rich in omega-3 (good
fats)
33% oil (vs. 70% for full fat and 25% for light)
New X technology delivering delicious & unique taste
& texture
SUSTAINABILITY, A PRIORITY FOR HELLMANN'S
QUALITY PRODUCT
10. PROPOSITION
Rational Benefits
Emotional Benefits
1. Good and selected
ingredients
1. Reliable and true
products
2. Blue ribbon brand
2. British culture and
History identity
3. Double whisked
mayonnaise which
make it creamier
3. Tasty Product
4. Only 33% of Oil
4. Pleasure and
enjoyment of food
5. Healthier
Reasons to believe
100 years of expertise and a
commitment to real/simple and
sustainable high quality
ingredients creates an
undeniable taste and texture.
New process of making the new
mayonnaise: “Double whisked”
which bring a new texture.
Product X which bring a new
taste.
Less fat content: Only 33% of oil.
11. PROPOSITION
ESSENTIAL FOR REAL PLEASURE
“Having a tasty mayonnaise which keep the essence of
Hellman‟s mayo, its core values, but has something different, a
plus, the X factor”
“Hellman‟s offers a creamier mayonnaise, which offer a new
texture and taste but keep the Hellman‟s identity”
“It‟s not fat, it‟s not light, it‟s just as food should be: TASTY”
12. PACKAGE
+
ESSENTIAL
Essential
Plus
1. Keep the
essence of real
mayonnaise
1. Creamier plus
2. Essential to
enjoy food
3. Light plus
3. Essential for
tasty food and
real pleasure
Innovation Strategy & Consumer Insights
2. Whisked plus
4. Plus to every
dish to make it
even tastier
Essential +
13. PACKAGE
Same jar shape
to keep
Hellman‟s identity
„New‟ sticker to
catch the eye.
Orange color:
Stay close to
Hellman‟s identity
(yellow and
blue), be different
and unique.
Product name in
Hellman‟s blue
Essential+ motto:
message about
the product. Could
be modified after
the launch of the
product.
Keep the
nutrition
message.
Innovation Strategy & Consumer Insights
14. PRICING
SURVEY DESIGN FOR CONJOINT ANALYSIS
Attributes
Levels
Taste
Colour
Texture
Fat content1
Smell
Price2
(GBP/400g)
1
Tangy
White
Fluffy
<=27 %
Strong
1.89
2
Savory
Cream
Creamy
27 %-75 %
Mild
1.723
Thick
>=75 %
3
Salty-sweet Pale yellow
2.08
By Orthogonal array selection, No. of questions = 17
So, No. of questions in each survey = 20
No. of concept cards in each view = 2
Sample size = 36
1. Levels decided based on fat content of Hellman‟s real and light. Source: https://www.hellmanns.co.uk/products/mayonnaise/
2. Prices Source: http://www.mysupermarket.co.uk/#/shelves/mayonnaise_and_dressings_in_tesco.html
3. Competitor‟s product range does not include 400g pack so price for 430g has been converted to 400g
16. PRICING
Feature
Relative Importance (%)
Level Distribution
Salty-sweet
Tangy
Savory
0.510
4.35
Taste
0.480
0.499
22.95
7.11
Texture
Fat content
26.14
White
Cream
Pale-yellow
0.451
0.594
0.436
Fluffy
Creamy
Thick
0.481
Color
0.531
0.489
<=27%
27%-75%
>=75%
0.575
0.569
0.394
Strong
Smell
16
Price(GBP/400gms)
23.44
Mild
0.554
0.444
1.89
1.72
2.08
0.484
0.586
0.424
Even though the most-accepted fat-content is less than 27%, the
negligible difference between <=27% and 27%-75% indicates
good acceptance
17. PRICING
Relative Importance Of Attributes
The pie chart indicates the relative
Price
24%
Taste
4%
importance of the six attributes studied in
Colour
23%
the survey:
As is evident in the results, fat content
and price are the two most important
characteristics.
Another interesting observation is that
even though the respondents are
extremely price sensitive, Hellman‟s is
smell
16%
Fat
Content
26%
Texture
7%
the market leader despite being priced
higher than the competitors.
Hence, customers are willing to pay
higher for a trustworthy brand.
18. PRICING
1.89
2.08
0.484
Price(GBP/400gms)
1.72
0.586
0.424
23.44
The relative importance of price in determining purchase intention is 2nd
highest
As expected, the utility of the lowest price point is the highest but looking at
the market share of Hellman‟s in the UK we inferred that the price point of
1.89 GBP for the 400gms jar is apt
As Essential+ is a better product, made with the double whipped technology
to deliver a creamier texture at a lower fat level, lowering the price is not an
option
19. PRICING
Perception about
Hellman‟s
• Hellman‟s is perceived to be top-of –the market product.
• Being used since generations
• Real: Very rich, thick and smooth, salty-sweet flavor
• Light: Lighter in texture, smooth, salty-sweet flavor
Attributes sought in
Mayonnaise
• Smooth, rich texture and flavor
• Tastes like home-made
Market competitors
• Heinz,
• Essential Waitrose
• Other private label players in supermarkets eg Tesco
20. PRICING
Texture
Color
Taste
FatContent
Smell
Price
Expected
Market
Share
Profile 11
Thick
Pale
Yellow
Saltysweet
>=70%
Mild
1.89
16.67%
Profile 2
Creamy
Cream
Saltysweet
30%70%
Mild
2.08
55.56%
Profile 3
Fluffy
Cream
Saltysweet
<30%
Mild
1.89
27.78%
Market Share
Simulation
Pricing
Decision
• The results of the market-share simulation shows that even at an increased price of
2.09 GBP which is 5% more than Hellman‟s existing price point, the market share
of Essential+ would be the highest as the other attributes are highly favorable
• But qualitative analysis shows that consumers have an emotional connect with
Hellman‟s and especially Real, so we do not propose raising the price of
Essential+ as it might hamper trials.
1. The profiles have been chosen to resemble Hellman‟s Real and Light variants based on the results of the in-depth interviews
21. PLACE
Supermarkets
With 5% growth rate in Super/hyper markets
As our mayonnaise consumption is increasing, we would invest more so
as to compete with other brands for shelf space in Supermarket
High Level: M&S and Waitrose
Middle Level: Sainsbury‟s
Low Level: Tesco‟s
Focus on ASDA and Morrison due to their increasing presence
Restaurants: Bar & Inn
Competitor penetration through this channel
Focus on Subway and salad
bars so to keep nutritious and
healthy message
We do not recommend to
present in fast food, at the
beginning at least
22. PLACE
In Store Strategy
Pamphlets at the entrance of Supermarket / Store
At POS
Promotions should be introduced at this stage
Samples near entrance or food section
To induce trials
Trial with tested and tried recipe
Recipe education
Customer engagement
Near to the host foods
For changing consumer‟s habit
To remind customers
Position of the Shelf
Between Real on the left and Light on the right
Light is on the right as we don‟t want to cannibalize it
23. PLACE
Online Supermarket
Considering the importance of online shopping, it is very
essential to be present in digital arena
All the online shops of super markets we are in such as
tesco, aida etc
We also can consider to sell in Amazon and Ocado which
are currently opening their online shop to food and sauces.
24. PROMOTION
Objective:
Cannibalize the Real mayonnaise
To create awareness about „Essential+‟ and show its usage
Communication idea:
“Essential for real pleasure” “Mom as Super hero for a house”
Communication Mix:
TV
20 %
Print
35%
Digital
35%
OOH
10%
25. PROMOTION
STRATEGY
We advise to set up a big promotion strategy to
create the Essential+ product awareness
We recommend to go mostly through two means
of diffusion:
Print (35%)
Digital (35%)
We choose not to focus on the radio
Radio is not appropriate as it is considered as an old
media and its audience is not enough broaden.
All this promotion is going to be supported by the
in-store promotion strategy
27. PROMOTION
PRINT
Where ?
Billboards – Massive presence
Choose the best places
Full pages in magazines
Free magazines
Targeted magazines
Need to set up a media planning strategy to identify
which magazines we need to build a partnership
with.
28. PROMOTION
DIGITAL
New website
Create viral content:
welovefood.uk
www.whattocookwithessentialplus.com
Recipes and menus using Essential+ mayonnaise (on
the go preparation for instance)
Forum to create a community of consumer: They can
exchanges recipes, ideas
Newsletter and RSS feeds
Objective: Involvement of the customer to create
advocacy.
29. PROMOTION
DIGITAL (continued)
Social media strategy
Facebook: Advergaming in cooking game.
Contest on Instagram: The best,
Be present on the pack
Videos of recipes on YouTube channels
to a famous cooker (Jamie Oliver ?)
Application for Smartphone: QR codes on
mayonnaise to have the last recipe
Aim is to create viral content and make a buzz
30. PROMOTION
DIGITAL (continued)
Assure a qualitative presence on-line
Need to identify the main digital influencers (as food
bloggers)
Create ambassadors of the brand (famous people…)
Development of PR within the bloggers
Aim is to create positive digital impacts
31. PROMOTION
TANGIBLES & TESTIMONIALS
Give elongated spoon : With this spoon, reaching each
point of the jar is not impossible anymore!
Ergonomically designed for Hellman‟s jar.
„‟ I was aware of the importance of consuming seafood but my little son used
to reject tuna fish and whatever I did was not useful and couldnt convince
him. Then I tried new sandwich recipe with Essential plus. Now, the biggest
fun of triangle tuna sandwiches is my son! We are all happy, thanks
Hellmans! ‟‟
Julia Brown, 35
Teacher, mom of Johnny
32. PROMOTION
Mobile
Newspapers
Magazines
Sandwiches
Love of food
Print Ad
Barcode/QR code
More recipe and
recommendations
Recipe by SMS
In Store
Pamphlets at the entrance
Demo for inducing trials
Recipe education on package
itself
3600 Campaign
TV Spot
TV
Website with recipe
Food bloggers for Advocacy
Facebook contest
Facebook Game
Video of recipe on YouTube
OOH
Digital
Hoardings in the specific
locations
Digital hoardings
Testimonials