The document discusses trends in education due to new technologies including new paradigms, platforms, visualizations and dashboards. It identifies 5 trends: things becoming faster, cheaper, miniaturized, and easier to consume as well as there being more available. New mindsets and business models are needed along with challenges like operational continuity, innovation, optimization, data issues, and keeping promises. Companies must focus on customers and solutions rather than just technology to stay relevant internally and externally.
This document discusses open innovation and the need for innovation in enterprises. It defines open innovation as integrated collaboration and co-creation of shared value through cultivated innovation ecosystems and rapid adoption of exponential technologies. The document outlines three steps to innovation: digital transformation towards digital enterprises, knowledge transformation towards knowledge enterprises, and meta-innovation transformation towards open innovation ecosystems. It emphasizes that innovation requires cultural shifts and new forms of organization, management, and working styles with a focus on people and communities.
This document discusses open innovation in organizations. It argues that innovation requires tight integration between digital actors, human actors, and multiple disciplines. Open innovation follows a quadruple helix model involving collaboration between business, government, academia, and the public. An open innovation ecosystem facilitates knowledge exchange between humans and computers. New management styles are needed to coordinate knowledge across industries and overcome obstacles through motivation and new performance metrics. Education must support innovation through new learning methods to develop skills like divergent thinking, design thinking, and visual thinking. Games and gamification can also drive innovation by engaging people emotionally.
The key to successful enterprise embrace change with easeShoaib Raees
This document defines an inventor as someone who creates something new and an innovator as someone who brings something new to business. It provides examples of famous entrepreneurs like Steve Jobs, Bill Gates, Aqeel karim dhedhi, Sultana Siddiqui, Muhammad Yunus, and Junaid Jamshed. It notes that managers can also be entrepreneurs and concludes that to be a successful entrepreneur requires having certain personality qualities and accepting challenges.
This document summarizes an ALLIES project focused on engaging small and medium-sized enterprises (SMEs). It defines SMEs as having 1-49 employees for small and 50-499 for medium. The project conducted research and industry scans in Phase 1 to understand what engagement strategies have worked and not worked. Phase 2 involved consultation and strategy development, while Phase 3 will rollout and test the strategies. SMEs are important to the Canadian economy, employing over 7 million people, but many struggle with labor shortages. The project is taking a focused regional approach to understand local SME industries and opportunities to engage skilled immigrants.
2010 ALLIES Learning Exchange: SME PresentationMaytree
This document summarizes an ALLIES project focused on engaging small and medium-sized enterprises (SMEs). It defines SMEs as having 1-49 employees for small and 50-499 for medium. The project conducted research and industry scans in Phase 1 to understand what engagement strategies have worked and not worked. Phase 2 involved consultation and strategy development, while Phase 3 will rollout and test the strategies. SMEs are important to the Canadian economy, employing over 7 million people, but many struggle with labor shortages. The project is taking a focused regional approach to understand local SME industries and opportunities to engage skilled immigrants.
The great remake: Manufacturing for modern timesMileyJames
This document discusses how manufacturing has changed significantly since Charlie Chaplin's 1936 film Modern Times and will continue to change rapidly due to new digital technologies. It argues that manufacturing organizations must embrace advances like automation, robotics, sensors, analytics and artificial intelligence to keep up with increasing demands for lower costs, quality, and convenience. The document presents a compendium organized around how manufacturing is changing in modern times, the new vision required for the future, and practical steps for leading organizations through transformation. It aims to provide manufacturing leaders with perspectives and strategies for thriving in this new era.
Big Data Expo 2015 - 02mc A better world with better DataBigDataExpo
Bob vertelt over het zesde element van onze wereld: data. Met alles wat we doen creëren we datastromen. En daarmee kunnen we fantastische dingen doen om de wereld beter en relevanter te maken. Tijdens zijn keynote laat Bob realtime zien hoe innovatief (business)concepten dankzij data stream management kunnen zijn.
The document discusses trends in education due to new technologies including new paradigms, platforms, visualizations and dashboards. It identifies 5 trends: things becoming faster, cheaper, miniaturized, and easier to consume as well as there being more available. New mindsets and business models are needed along with challenges like operational continuity, innovation, optimization, data issues, and keeping promises. Companies must focus on customers and solutions rather than just technology to stay relevant internally and externally.
This document discusses open innovation and the need for innovation in enterprises. It defines open innovation as integrated collaboration and co-creation of shared value through cultivated innovation ecosystems and rapid adoption of exponential technologies. The document outlines three steps to innovation: digital transformation towards digital enterprises, knowledge transformation towards knowledge enterprises, and meta-innovation transformation towards open innovation ecosystems. It emphasizes that innovation requires cultural shifts and new forms of organization, management, and working styles with a focus on people and communities.
This document discusses open innovation in organizations. It argues that innovation requires tight integration between digital actors, human actors, and multiple disciplines. Open innovation follows a quadruple helix model involving collaboration between business, government, academia, and the public. An open innovation ecosystem facilitates knowledge exchange between humans and computers. New management styles are needed to coordinate knowledge across industries and overcome obstacles through motivation and new performance metrics. Education must support innovation through new learning methods to develop skills like divergent thinking, design thinking, and visual thinking. Games and gamification can also drive innovation by engaging people emotionally.
The key to successful enterprise embrace change with easeShoaib Raees
This document defines an inventor as someone who creates something new and an innovator as someone who brings something new to business. It provides examples of famous entrepreneurs like Steve Jobs, Bill Gates, Aqeel karim dhedhi, Sultana Siddiqui, Muhammad Yunus, and Junaid Jamshed. It notes that managers can also be entrepreneurs and concludes that to be a successful entrepreneur requires having certain personality qualities and accepting challenges.
This document summarizes an ALLIES project focused on engaging small and medium-sized enterprises (SMEs). It defines SMEs as having 1-49 employees for small and 50-499 for medium. The project conducted research and industry scans in Phase 1 to understand what engagement strategies have worked and not worked. Phase 2 involved consultation and strategy development, while Phase 3 will rollout and test the strategies. SMEs are important to the Canadian economy, employing over 7 million people, but many struggle with labor shortages. The project is taking a focused regional approach to understand local SME industries and opportunities to engage skilled immigrants.
2010 ALLIES Learning Exchange: SME PresentationMaytree
This document summarizes an ALLIES project focused on engaging small and medium-sized enterprises (SMEs). It defines SMEs as having 1-49 employees for small and 50-499 for medium. The project conducted research and industry scans in Phase 1 to understand what engagement strategies have worked and not worked. Phase 2 involved consultation and strategy development, while Phase 3 will rollout and test the strategies. SMEs are important to the Canadian economy, employing over 7 million people, but many struggle with labor shortages. The project is taking a focused regional approach to understand local SME industries and opportunities to engage skilled immigrants.
The great remake: Manufacturing for modern timesMileyJames
This document discusses how manufacturing has changed significantly since Charlie Chaplin's 1936 film Modern Times and will continue to change rapidly due to new digital technologies. It argues that manufacturing organizations must embrace advances like automation, robotics, sensors, analytics and artificial intelligence to keep up with increasing demands for lower costs, quality, and convenience. The document presents a compendium organized around how manufacturing is changing in modern times, the new vision required for the future, and practical steps for leading organizations through transformation. It aims to provide manufacturing leaders with perspectives and strategies for thriving in this new era.
Big Data Expo 2015 - 02mc A better world with better DataBigDataExpo
Bob vertelt over het zesde element van onze wereld: data. Met alles wat we doen creëren we datastromen. En daarmee kunnen we fantastische dingen doen om de wereld beter en relevanter te maken. Tijdens zijn keynote laat Bob realtime zien hoe innovatief (business)concepten dankzij data stream management kunnen zijn.
Dr. G. Syamala discusses innovation in a document for the Department of Commerce at Savitribai Phule Pune University. Innovation involves applying creative solutions to appropriate situations. It is the ability to overcome situations using common sense. Innovation differs from invention in that it results in new products, services or processes through the transformation of ideas. Characteristics of innovation include being intentional, challenging, and aiming to benefit an organization. Types of innovation discussed include product, process, radical, incremental, and social innovation. Innovation management concerns planning, organizing and controlling innovation efforts to foster creativity and achieve organizational goals.
Dr. Dileep Bhandarkar gave a presentation on perspectives on innovation. He discussed his career journey working in research and development roles at various technology companies. He defined different types of innovation including technical, process, and administrative innovation. Dr. Bhandarkar emphasized that innovation is about improving existing products and services and creating new ones to satisfy customer needs. True innovation disrupts existing markets by applying a new set of values to create a new market.
The Concept of Innovation and Innovation ManagementNadia Lushchak
The document provides an overview of innovation and innovation management. It discusses key concepts such as defining innovation, why innovation matters for companies, different types of innovation, and models of the innovation process. The summary is:
The document defines innovation, discusses its importance for competitive advantage and growth, and outlines different types of innovation including product, process, and business model innovation. It also examines linear and interactive models of innovation and introduces innovation management as turning inventions into innovations for sustained competitive advantage. An extensive outline is then provided on topics such as the concept of innovation, models of innovation, and innovation as a management process.
Innovation is the development of new products, services, processes or organizational methods that provide value to customers. Innovation drives economic growth by allowing companies to expand and gain competitive advantage. Entrepreneurs play a key role in innovation by identifying opportunities to create and exploit innovations in response to changes in technology, markets or customer needs. Innovation results from organizational capabilities like skills, adaptability and the generation of new ideas that allow companies to transform through new products, processes and customer approaches.
Lecture -2(Creativity and Innovation).pptxCharuNangia
Creativity involves bringing something new into existence that did not exist before through intentional thought. It can involve developing new systems, combining existing information in novel ways, or applying known relations to new situations. Creative thinking is a type of divergent thinking that is adapted to reality. Innovation is the process of creating something new that is also of value, from identifying opportunities to commercializing inventions. Factors like personality, age, intelligence, motivation, and work environment can influence creative efficiency. Brainstorming principles include deferring judgment, embracing wild ideas, building on others' ideas, and focusing on quantity over quality.
This document provides an overview of technological innovation. It begins by defining innovation as changes that significantly increase the value or usefulness of a process or product. Innovation can occur in various fields like technology, politics, agriculture, and society. The document then discusses different types of innovation including radical vs incremental, competence-enhancing vs competence-destroying, architectural vs component, and disruptive innovation. It also outlines the stages of technological innovation from basic research to marketing. Finally, it briefly discusses trends like digital transformation, platforms/sharing economy, and the rise of digital products and e-commerce innovations.
This document provides an introduction to innovation, including key concepts and definitions. It discusses Joseph Schumpeter's definition of innovation as new products, processes, markets, raw materials or forms of organization. Innovation is distinguished from invention, technology and research and development. The importance of innovation for competitiveness is explained. Different types, degrees, levels and dimensions of innovation are outlined. Public and social innovation are also discussed. The document reviews models of the innovation process and factors that influence it like globalization and collaboration. It examines rationales for science, technology and innovation policy from both neoclassical economics and systems of innovation perspectives.
While open innovation is a defined concept, its methodology differs based on what companies are using it. Two cases - Inwido and Tetra Pak - take an open innovation approach to solving their internal challenges. Having chosen different approach to implement open innovation practices, both projects arrive to successful outcomes. Success factors for open innovation include involvement of top management, setting clear strategy for openness and participation and creation of open ecosystem. his presentation was held at the "Hands On - Open Innovation" one day workshop arranged by Ideon Open in Lund, Sweden.
More information about the event is at http://www.ideonopen.com/events
2016 - 1. The concept of Innovation and Innovation Management. The type of in...Nadia Lushchak
The document provides an overview of innovation and innovation management. It defines innovation as the process of turning opportunities into new ideas and implementing them successfully. Innovation is important because it allows companies to adapt, gain competitive advantages, and drive economic growth through "creative destruction." The document also discusses different types of innovation like incremental, radical, and disruptive innovation. It examines historical models of innovation and outlines innovation management as the process of transforming inventions into innovations that achieve sustained competitive advantages. Finally, it discusses core abilities needed to manage innovation and presents an innovation process model.
The document discusses innovation at 3M India. It outlines 3M's vision and values, which focus on technology advancement, customer satisfaction, and sustainable growth through innovation. 3M India operates various business verticals and follows eight pillars of innovation, including quantifying efforts, maintaining a culture committed to innovation, and investing in people. The company's culture fosters experimentation, rewards both successes and failures, and recognizes innovative employees. 3M India's innovation process includes ideation, execution, periodic review, and recognition of achievements. Overall, the document examines how 3M India's values, culture, processes, and ecosystem support continuous innovation.
Innovation is something new, something original out of the existing resources. It may span over : product, process, services, business model, delivery model or thought process or organisational structure
This document discusses technology and innovation in three main paragraphs:
1) It introduces different types of innovation including product, process, marketing, organizational, and business model innovation.
2) It discusses several frameworks for understanding the evolution of innovation from a technology push approach to more open innovation models.
3) It provides examples of companies that have successfully implemented open innovation approaches including InnoCentive, Spotify, Nissan, and ATMs.
The document discusses methods and tools for enterprise innovation in a networked economy using a knowledge-centric approach. It proposes a virtual innovation factory (VIF) that operates in an innovation space, transforming raw and enabling knowledge into new working knowledge and final products through a value production chain. The VIF is intended to facilitate open innovation using a social semantic knowledge management platform to manage enterprise documents in a semantically enriched way using ontologies. The goal is to support continuous business innovation through knowledge management and transformation of enterprise processes, products, and technologies.
Technologies and Innovation – InnovationLee Schlenker
This document provides an agenda and overview for a session on digital technologies and innovation. The agenda includes introductions on the building blocks, sources, and practice of innovation. It discusses Peter Drucker's views on where innovative ideas come from by analyzing opportunities within companies, industries, and the social environment. It also summarizes theories on innovation from Joseph Schumpeter, who distinguished invention, innovation and imitation, and from Birkinshaw, who categorized types of innovation. The document outlines frameworks for innovation from Bessant and Tidd, Tidd et al., and Rothwell's five models of the innovation process. It discusses open innovation models like InnoCentive and examples from Spotify and Giffgaff. It concludes with perspectives
NorHashim Bin Abu Samah presented on innovation and technopreneurship. The presentation defined innovation as the successful implementation of creative ideas through new products, processes, or services. It discussed the relationship between creativity and innovation, and distinguished innovation from invention. The types of innovation covered included product, business model, marketing, organizational, process, services, supply chain, and financial innovations. Examples of innovative companies discussed were Sun Microsystems, Maybank, and Samsung. The presentation concluded by emphasizing the importance of innovation in business.
The Innovation Process is the structure that ensures your innovation team has novel ideas and the ability to successfully implement them. With the innovation process, you have a strategy that compels you to drag it all the way to the finish.
To know more details, visit us at : https://mitidinnovation.com/recreation/what-is-the-innovation-process-importance-steps-types-and-examples/
Types of Inventions; Difference between invention and innovation; Types of innovation; Innovation process vs Process innovation; Linear innovation models.. Technology push model, Market pull model; Flexible innovation process models
This document discusses innovation and the innovation process. It begins by defining innovation and exploring examples of innovative products and services over time. It then outlines the four phases of innovation: search, select, implement, and capture. Additional context around people/organization and innovation strategy is provided. The document emphasizes that innovation is not a single event but a complex process that occurs at different levels and sectors. It also notes that many new ideas fail and explores reasons for failure.
The Oslo Manual is the international reference guide for collecting and using data on innovation. In this new 4th edition, published in October 2018, the manual has been updated to take into account a broader range of innovation-related phenomena as well as the experience gained from recent rounds of innovation surveys in OECD countries and partner economies and organisations.
This slide presents the differences between Jugaad Innovation and Gandhian Innovation. Both these innovations are unique to India. While Jugaad focuses on creative solutions to deal with scarcity, Gandhian innovation addresses the needs of marginalized sections of the society.
This document contains a quiz with multiple choice questions related to international business, World Trade Organization (WTO), and environmental topics. There are over 20 questions related to topics like the first female Director General of WTO, key principles of WTO like most favored nation and national treatment, Uruguay Round negotiations, TRIPS agreement, and other WTO agreements and organizations. There are also questions about international environmental agreements and initiatives related to climate change and vaccines.
Dr. G. Syamala discusses innovation in a document for the Department of Commerce at Savitribai Phule Pune University. Innovation involves applying creative solutions to appropriate situations. It is the ability to overcome situations using common sense. Innovation differs from invention in that it results in new products, services or processes through the transformation of ideas. Characteristics of innovation include being intentional, challenging, and aiming to benefit an organization. Types of innovation discussed include product, process, radical, incremental, and social innovation. Innovation management concerns planning, organizing and controlling innovation efforts to foster creativity and achieve organizational goals.
Dr. Dileep Bhandarkar gave a presentation on perspectives on innovation. He discussed his career journey working in research and development roles at various technology companies. He defined different types of innovation including technical, process, and administrative innovation. Dr. Bhandarkar emphasized that innovation is about improving existing products and services and creating new ones to satisfy customer needs. True innovation disrupts existing markets by applying a new set of values to create a new market.
The Concept of Innovation and Innovation ManagementNadia Lushchak
The document provides an overview of innovation and innovation management. It discusses key concepts such as defining innovation, why innovation matters for companies, different types of innovation, and models of the innovation process. The summary is:
The document defines innovation, discusses its importance for competitive advantage and growth, and outlines different types of innovation including product, process, and business model innovation. It also examines linear and interactive models of innovation and introduces innovation management as turning inventions into innovations for sustained competitive advantage. An extensive outline is then provided on topics such as the concept of innovation, models of innovation, and innovation as a management process.
Innovation is the development of new products, services, processes or organizational methods that provide value to customers. Innovation drives economic growth by allowing companies to expand and gain competitive advantage. Entrepreneurs play a key role in innovation by identifying opportunities to create and exploit innovations in response to changes in technology, markets or customer needs. Innovation results from organizational capabilities like skills, adaptability and the generation of new ideas that allow companies to transform through new products, processes and customer approaches.
Lecture -2(Creativity and Innovation).pptxCharuNangia
Creativity involves bringing something new into existence that did not exist before through intentional thought. It can involve developing new systems, combining existing information in novel ways, or applying known relations to new situations. Creative thinking is a type of divergent thinking that is adapted to reality. Innovation is the process of creating something new that is also of value, from identifying opportunities to commercializing inventions. Factors like personality, age, intelligence, motivation, and work environment can influence creative efficiency. Brainstorming principles include deferring judgment, embracing wild ideas, building on others' ideas, and focusing on quantity over quality.
This document provides an overview of technological innovation. It begins by defining innovation as changes that significantly increase the value or usefulness of a process or product. Innovation can occur in various fields like technology, politics, agriculture, and society. The document then discusses different types of innovation including radical vs incremental, competence-enhancing vs competence-destroying, architectural vs component, and disruptive innovation. It also outlines the stages of technological innovation from basic research to marketing. Finally, it briefly discusses trends like digital transformation, platforms/sharing economy, and the rise of digital products and e-commerce innovations.
This document provides an introduction to innovation, including key concepts and definitions. It discusses Joseph Schumpeter's definition of innovation as new products, processes, markets, raw materials or forms of organization. Innovation is distinguished from invention, technology and research and development. The importance of innovation for competitiveness is explained. Different types, degrees, levels and dimensions of innovation are outlined. Public and social innovation are also discussed. The document reviews models of the innovation process and factors that influence it like globalization and collaboration. It examines rationales for science, technology and innovation policy from both neoclassical economics and systems of innovation perspectives.
While open innovation is a defined concept, its methodology differs based on what companies are using it. Two cases - Inwido and Tetra Pak - take an open innovation approach to solving their internal challenges. Having chosen different approach to implement open innovation practices, both projects arrive to successful outcomes. Success factors for open innovation include involvement of top management, setting clear strategy for openness and participation and creation of open ecosystem. his presentation was held at the "Hands On - Open Innovation" one day workshop arranged by Ideon Open in Lund, Sweden.
More information about the event is at http://www.ideonopen.com/events
2016 - 1. The concept of Innovation and Innovation Management. The type of in...Nadia Lushchak
The document provides an overview of innovation and innovation management. It defines innovation as the process of turning opportunities into new ideas and implementing them successfully. Innovation is important because it allows companies to adapt, gain competitive advantages, and drive economic growth through "creative destruction." The document also discusses different types of innovation like incremental, radical, and disruptive innovation. It examines historical models of innovation and outlines innovation management as the process of transforming inventions into innovations that achieve sustained competitive advantages. Finally, it discusses core abilities needed to manage innovation and presents an innovation process model.
The document discusses innovation at 3M India. It outlines 3M's vision and values, which focus on technology advancement, customer satisfaction, and sustainable growth through innovation. 3M India operates various business verticals and follows eight pillars of innovation, including quantifying efforts, maintaining a culture committed to innovation, and investing in people. The company's culture fosters experimentation, rewards both successes and failures, and recognizes innovative employees. 3M India's innovation process includes ideation, execution, periodic review, and recognition of achievements. Overall, the document examines how 3M India's values, culture, processes, and ecosystem support continuous innovation.
Innovation is something new, something original out of the existing resources. It may span over : product, process, services, business model, delivery model or thought process or organisational structure
This document discusses technology and innovation in three main paragraphs:
1) It introduces different types of innovation including product, process, marketing, organizational, and business model innovation.
2) It discusses several frameworks for understanding the evolution of innovation from a technology push approach to more open innovation models.
3) It provides examples of companies that have successfully implemented open innovation approaches including InnoCentive, Spotify, Nissan, and ATMs.
The document discusses methods and tools for enterprise innovation in a networked economy using a knowledge-centric approach. It proposes a virtual innovation factory (VIF) that operates in an innovation space, transforming raw and enabling knowledge into new working knowledge and final products through a value production chain. The VIF is intended to facilitate open innovation using a social semantic knowledge management platform to manage enterprise documents in a semantically enriched way using ontologies. The goal is to support continuous business innovation through knowledge management and transformation of enterprise processes, products, and technologies.
Technologies and Innovation – InnovationLee Schlenker
This document provides an agenda and overview for a session on digital technologies and innovation. The agenda includes introductions on the building blocks, sources, and practice of innovation. It discusses Peter Drucker's views on where innovative ideas come from by analyzing opportunities within companies, industries, and the social environment. It also summarizes theories on innovation from Joseph Schumpeter, who distinguished invention, innovation and imitation, and from Birkinshaw, who categorized types of innovation. The document outlines frameworks for innovation from Bessant and Tidd, Tidd et al., and Rothwell's five models of the innovation process. It discusses open innovation models like InnoCentive and examples from Spotify and Giffgaff. It concludes with perspectives
NorHashim Bin Abu Samah presented on innovation and technopreneurship. The presentation defined innovation as the successful implementation of creative ideas through new products, processes, or services. It discussed the relationship between creativity and innovation, and distinguished innovation from invention. The types of innovation covered included product, business model, marketing, organizational, process, services, supply chain, and financial innovations. Examples of innovative companies discussed were Sun Microsystems, Maybank, and Samsung. The presentation concluded by emphasizing the importance of innovation in business.
The Innovation Process is the structure that ensures your innovation team has novel ideas and the ability to successfully implement them. With the innovation process, you have a strategy that compels you to drag it all the way to the finish.
To know more details, visit us at : https://mitidinnovation.com/recreation/what-is-the-innovation-process-importance-steps-types-and-examples/
Types of Inventions; Difference between invention and innovation; Types of innovation; Innovation process vs Process innovation; Linear innovation models.. Technology push model, Market pull model; Flexible innovation process models
This document discusses innovation and the innovation process. It begins by defining innovation and exploring examples of innovative products and services over time. It then outlines the four phases of innovation: search, select, implement, and capture. Additional context around people/organization and innovation strategy is provided. The document emphasizes that innovation is not a single event but a complex process that occurs at different levels and sectors. It also notes that many new ideas fail and explores reasons for failure.
The Oslo Manual is the international reference guide for collecting and using data on innovation. In this new 4th edition, published in October 2018, the manual has been updated to take into account a broader range of innovation-related phenomena as well as the experience gained from recent rounds of innovation surveys in OECD countries and partner economies and organisations.
This slide presents the differences between Jugaad Innovation and Gandhian Innovation. Both these innovations are unique to India. While Jugaad focuses on creative solutions to deal with scarcity, Gandhian innovation addresses the needs of marginalized sections of the society.
This document contains a quiz with multiple choice questions related to international business, World Trade Organization (WTO), and environmental topics. There are over 20 questions related to topics like the first female Director General of WTO, key principles of WTO like most favored nation and national treatment, Uruguay Round negotiations, TRIPS agreement, and other WTO agreements and organizations. There are also questions about international environmental agreements and initiatives related to climate change and vaccines.
Explains what NSQF entails; the objectives of NSQF. The 3 pillars of NSQF. The impetus given to skill development to promote employability of students.
Neuro marketing is a new field that applies neuroscience to understand consumer decision making. It uses brain imaging techniques like fMRI to study how the brain responds to marketing stimuli and purchases. While the conscious mind believes it makes decisions, the subconscious mind actually controls 95% of purchasing. Neuro marketing benefits include more accurate consumer insights and influencing customers to click "buy". It provides strategic advantages such as improving brand strategies, communications, and digital/social media strategies. The challenge is engaging consumers emotionally so involvement translates to purchases.
This document contains a question bank on business research methods. It includes questions about key research concepts like sampling frames, probability and non-probability sampling, reliability, validity, sampling error, hypotheses testing, research design, data collection methods, scales of measurement, sources of data, statistical analysis, and theory development. The questions cover topics such as distinguishing between different sampling techniques, types of errors, reliability measures, primary and secondary data collection methods, levels of measurement, components of research reports, and choosing appropriate research designs and statistical methods.
This document provides a model question paper for a business research methods exam consisting of 3 sections with a total of 70 marks. Section A contains 7 short answer questions worth 25 marks testing concepts like intervening vs moderating variables, factor analysis, Cronbach's alpha, research validity, scale construction, experimental designs. Section B contains 6 long answer questions worth 30 marks on research reports, research types, rating scales, and hypothesis testing. Section C is worth 15 marks and asks students to construct a questionnaire using different scale types to study smart phone brand preferences.
Question Bank for the subject: Entrpreneurship and Start-Up management. This will be useful for Question Paper setters as well as students. Students will get an idea of their preparedness for the examination. They can practice the answers to these questions. The students will also get some real world exposure and they can search for answers not just from Internet sources but also from books, business journals and research papers.
The document discusses 10 case studies related to using digital marketing techniques for various business scenarios: 1) Marketing a new children's toothpaste, 2) Promoting a senior living facility, 3) Choosing between celebrity or influencer endorsements for incense sticks, 4) Marketing higher nutrition biscuits for diabetics, 5) Introducing fruit juice variants for college students, 6) Promoting a business conference, 7) Reaching middle-income customers for affordable furniture, 8) Connecting with customers after reopening a retailer, 9) Engaging students to use online book resources, and 10) Regaining consumer trust after a chocolate quality issue. The case studies cover identifying appropriate digital marketing channels, engagement strategies, and reputation
The honeycomb framework proposes 7 building blocks of social media: Identity, Conversations, Sharing, Presence, Relationships, Reputation, and Groups. It was created to help managers better understand social media and its impact on business. Each block represents an aspect of social media experience, like the extent users reveal identity, communicate with others, share content, know others' availability, relate to other users, identify others' standing, and form communities. Understanding each functional block can help businesses craft effective social media strategies to interact with customers, gain insights, and promote their brand.
This document outlines modules and questions for a digital marketing course. It covers topics such as the history of digital marketing; e-commerce models; payment methods; search engine optimization; social media marketing; reputation management; content marketing; mobile marketing; and developing a digital strategy. The modules discuss understanding consumer behavior online; differences between digital and traditional marketing; data mining; pricing models; link building; video marketing; and engagement in the digital world. Questions address tracing industry evolutions; comparing online and offline strategies; evaluating search engines; using forums and communities; and opportunities in digital for business and employment.
What are RTBs? What is their role in the consumer's purchasing process? How do they impact purchasing decision of a customer? What are the types of RTBs? The presentation attempts to answer such questions. Also the importance of RTBs are highlighted.
Link building is the process of obtaining relevant inbound links to a website to increase its ranking in search engines and drive targeted traffic. There are several strategies for link building, including creating great content to naturally earn editorial links, conducting outreach to ask other sites to link back, and self-created links through methods like blog comments which provide little value. The most effective approaches involve producing valuable resources for customers and others to want to link to organically.
This presentation talks about the unique strategy adopted by Swaraj Tractors and how this strategy enabled them to establish a greater connect with the farmer community.
Berger Paints launched a social media campaign around the Indian festival of Raksha Bandhan to engage customers. They asked people to share photos of themselves with siblings using hashtags and the chance to win prizes. The campaign was very successful, generating over 37,000 likes and comments on Facebook, over 1,000 retweets and favorites on Twitter, and strong engagement on Instagram as well. Berger Paints leveraged emotions around an important festival and user-generated content to promote their brand through social media in India.
The document outlines the key differences between entrepreneurs and trustees in an organization. Entrepreneurs have a greater focus on the short term, prioritize identifying opportunities, believe in outsourcing resources, and are interested in rapidly growing and scaling up their business. Trustees have a strategic focus, prioritize ensuring available resources, believe in owning resources, emphasize maximizing profits and efficiency, and lead more bureaucratic organizations with standardized reward systems.
This document discusses entrepreneurship as a behavioral phenomenon. It summarizes Stevenson's opportunity-based view of entrepreneurship as the pursuit and exploitation of opportunities without regard to resources. Certain behaviors and dimensions are identified with entrepreneurial behavior, including strategic orientation, commitment to opportunities, and a growth orientation. Entrepreneurs are skilled at using others' resources and creating an environment where employees can seek opportunities. Both psychological and non-psychological factors influence entrepreneurial behavior. Social entrepreneurship also delivers social value through innovative and risk-taking behavior.
Differences between Celebrity Endorsements and Influencer MarketingVenkatesh Ganapathy
This document highlights the subtle differences between celebrity endorsements and influencer marketing. Influencer marketing is an effective technique that leverages the power of an influencer on social media.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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3. What is innovation?
• Latin word Nova - New
• Combination of knowledge in original, relevant and
valued new products, processes, services
• Application of invention into a product or process to
drive value for customers
4. Innovation Concept
• Innovation management – creating and implementing a
business design based on a creative idea with the goal of
transforming an invention into innovation
• Sustained competitive advantage
• Growth
• Profit
5. Schumpeter – sources of
innovation
• New product introduction
• New process
• Entering a new market
• New source of raw material
6. Systems view
• Innovation does not exist only at the level of the firm
• Government
• Competition
• Technology
• Research
• Infrastructure
• Educational levels of manpower
• All the above factors play a role in success of innovative
efforts
7. Innovation System
• Government + socio-economic culture + level of
technological development + research + capital + FDI +
Information and communication technologies
8. Innovation versus
Invention
• Starting point of innovation – creativity
• Innovation – a process (creation + diffusion)
• Creativity – new and relevant ideas
• Innovation – implementation of ideas
• Invention – creation of novel services, products or
production techniques
9. Invention -> Innovation
• Invention – commercialized, accessible and packaged so
that it reaches market
• Support of market research + business processes
• Technology + management + human + capital
11. History of Innovation
• First Generation – Mid 1960’s : Technological push
(Demand more than supply)
• Second Generation – Till Mid 1970’s: Market Pull
(Innovation as a Project)
• Third Generation – 1970s to 1990s. Technological push +
Market Pull : Product + Process Innovation
• Fourth: Early 1990s to early 2000s. Strategic alliances
• Fifth : Early 2000s and beyond: Open innovation-
innovation sourced internally + externally.
13. Incremental innovation
• Small modifications and improvements in technologies
• Improvements in features of a phone
• Minor improvement in technology or process
14. Radical Innovations
• Breakthrough innovation
• Discontinuous technology that can drastically transform
existing products or processes
• Technical innovation that can upset industry’s existing
business model
• Transistor to digital
• PC , Smart phone
• iPad
16. Peter Senge’s model
• Model for fostering a creative environment
• Systems thinking – view all problems with a holistic and
integrated approach
• Mental models – experiential learning
• Team learning
• Shared vision
• Personal mastery – Proficiency of humans