The document discusses Robb Montgomery's background and expertise in areas like journalism, sociology, graphic design, and video production. It outlines Robb's work experience consulting and developing new media products and training workshops. It also discusses Robb's work founding and running organizations like Smart Film School that provide online courses and resources on visual storytelling and innovation processes. The document provides examples of how Robb's design thinking workshops have helped organizations and provides quotes from participants about the impact on students, employees, and competitive advantages for companies.

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Science, not magic
References
1 Google Ngram Viewer.
2 Google Trends.
3 Zacks, J., Levy, E., Tversky, B., Schinao, D. (2002). Graphs in
Print, Diagrammatic Representation and Reasoning, London:
Springer-Verlag.
4 Merieb, E. N. & Hoehn, K. (2007). Human Anatomy &
Physiology 7th Edition, Pearson International Edition.
5 Merieb, E. N. & Hoehn, K. (2007). Human Anatomy &
Physiology 7th Edition, Pearson International Edition.
6 Semetko, H. & Scammell, M. (2012). The SAGE Handbook of
Political Communication, SAGE Publications.
7 Thorpe, S., Fize, D. & Marlot, C. (1996). Speed of processing in
the human visual system, Nature, Vol 381.
8 Holcomb, P. & Grainger, J. (2006). On the Time Course of
Visual Word Recognition, Journal of Cognitive Neuroscience,
Vol 18.
9 Alleyne, R. (11 Feb 2011). Welcome to the information age –
174 newspapers a day. The Telegraph.
10 Bohn, R. & Short, J. (2012). Measuring Consumer
Information, International Journal of Communication, Vol 6.
11 Nielsen, J. (2008). How Little Do Users Read?
12 Green, R. (1989). The Persuasive Properties of Color,
Marketing Communications.
13 Dowse, R. & Ehlers, M. (2005). Medicine labels incorporating
pictograms: Do they influence understanding and adherence?,
Patient Education and Counseling, Vol 58, Issue 1.
14 Levie, W. J. & Lentz, R. (1982). Effects of text illustrations: A
review of research, Educational Communication and
Technology.
15 Wharton School of Business. ‘Effectiveness of Visual
Language’.
16 McCabe, D. & Castel, A. (2008). Seeing is believing: The
effect of brain images on judgments of scientific reasoning,
Cognition 107.
17 Lester, P. M. (2006). Syntactic Theory of Visual
Communication.
18 M.I.T. Anne Trafton, (2014). MIT neuroscientists find the brain
can identify images seen for as little as 13 milliseconds.

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Video dominates the Internet
Video will account for 80% of all internet traffic by 2019,
up from 64% in 2014, says technology giant Cisco.
SOURCE: BBC

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Video dominates the Internet
Facebook founder Mark Zuckerberg says that 90% of
the social network's content will be video-based by
2018.
SOURCE: BBC

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Goals for social video stories
Must work without sound
Readable text
Less than 90 seconds
No pre-roll, post roll ads
Tailored for each specific platform and user expectation
Replicable
Scalable

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Clocks, not clicks
First five seconds are critical
The first frame is critical (title card branding)
Completion rates are more valuable than views
Emotional content gets shared
Timing of posts can be critical (live, events, time of day)
Watch time is the metric that advertisers care about

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Social video story forms for mobile
1. A Quick hit
2. Live streaming
3. Immersive (360°/phone-sims)
4. Walkthrough
5. Explainer
6. Kinogram
7. Overhead
8. Graphical
9. First Person-ality
10. Mini documentary

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VJs
Specialists
Generalists
Strategic
vision
Cultivate a culture of
visual storytelling
across the enterprise

13. @VideoJournalist

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Journalism
Sociology
Graphic design
Economics
Technology
Coding
Video production
Photography
Robb's journey

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I have worked as . . .
Innovation
MoJo App
Red Streak
XS
KidNews
The Examiner
Reporter apps
S.M.A.R.T Media Lab
Sun-times redesign
Sun publication
Leadership
Web widgets
Interview magazine

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I have worked as . . .
Montgomery Multimedia
Consulting
Develop new products
Produce workshops
Training
Media development
Video
Partnerships
Taylor & Francis
WAN-IFRA
Schools
EFJ
Notre Dame
Stockholm Uni + KTH
FH Journalism School Vienna
Danish School of Journalism
Entrepreneurialism

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I have worked as . . .Kidvibe
Music publishing
Rights management
Copyrights
Distribution
Sound recordings
Visual editors
Non-pr
Resources
Community
Publishing
Smart Flm School
Courses
Webinars
Workshops

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How would
you disrupt
your business,
if you were a
competitor?

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Innovation process
1.Identify a clear need
2.Research objective
3.Identify needs of users
4.Explore solutions
5.Distill ideas
6.Establish hypothesis
7.Experiment
8.Build
9.Test
10.Iterate

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Innovation is a journey

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Stages
Prep
Sprint
Folo
Before the Sprint During the Sprint After the Sprint

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Stanford D.School method

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Google Design Sprint
Map Sketch Decide Prototype Test
Understand
the problem
Explore
ideas to
solve the
problem
Choose the
best ideas
and develop
them
Build
mockup
solutions
Test with
customers

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Double Diamond Design Process

25. Lean
Canvas

26. Lean
Canvas
1
4
3
5
2
8 9
Problem Solution UVP
7 6
Unfair Advantage Customer Segments
Key Metrics Channels
Cost Structure Revenue Streams
Rod's Lean Canvas Template - <https://github.com/rodw/paper-forms/lean-canvas/> - Licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License (CC BY-SA 3.0).

27. Ask
Write
Draw
Answer
Re-Write
Re-Draw
The Design Method
Innovation sprints
Robb Montgomery

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Define the problem
[Our service/product] was designed to achieve [goals].
We have observed that the service/product isn’t meeting [these goals],
which is causing [this adverse effect] to our business.
How might we improve [service/product] so that our customers are more
successful based on [these measurable criteria]?

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Gerhard Sommerauer
passionate office reader
„I need to know everything before everybody else does.“
Gerhard is the youngest of four children in his family, always had to fight for attention.
He chose to be the smartypants and kept this behaviour after he moved out of his
parents house at the age of 26.
User persona

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Designer
TechnologistAudience analyst
Journalist
Decider
Team
Sprint masterA guided process
The team is led by a sprint
master and interacts with
a decider when there is
disagreement.

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Teams explore unique solutions

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using state of the art tools

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First, brainstorm individually

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HMW’s
“How might we” (HMW) questions are short questions that launch brainstorms.
. . . create
videos that
users will
watch for a
longer time?
HMW

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Then team members bring their ideas to the table and rank them

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Green-dot voting
Something’s got to give, you can’t do everything you dreamed up . . .
This idea has three green
dots, meaning it has strong
support from the group and
moves up in rank.
Robb Montgomery

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Take the refined
ideas to the
board.

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to rapidly build a pitch for a concept and
get valuable feedback and support.

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Pitch board
The story of
your proposed
project that can
be presented in
three minutes.
1. The concept
2. User persona
3. Problem
4. Solution
5. MVP Features
6. Drawings, sketches,
customer UX map,
workflows, storyboards.
7. How will you measure
your experiment?
Robb Montgomery

41. Ask
Write
Draw
Answer
Re-Write
Re-Draw
The Design Method
Rapid innovation process
Robb Montgomery

42. The Design Method
Write
Ask
Draw
Expansion
A process that alternates between two states
Robb Montgomery

43. The Design Method
Rewrite
Answer
Re-Draw
Reduction
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An innovation engine
Robb Montgomery

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Time boxing puts teams
under pressure to
sharply focus on goals,
tasks and outcomes

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"Montgomery's Design Thinking
workshop gave us immediate and
tangible results, projects and ideas
we have decided to implement into
our products.
Not only did we have impact
through proposals created during
his three-day visit, but we also saw
an impact on the motivation and
loyalty of our employees.
Enabling our team for this kind of
"work play" meant enabling a
competitive edge for our company
and acquiring a new kind of
necessary literacy.
Boris Trupčević
General Manager for Croatia
Styria Media International GbmH

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Design thinking can lead to radical results
IREX's S.M.A.R.T media lab provides journalism students a training center
designed for mobile multimedia production from the very start.
S.M.A.R.T. media lab

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Results
Last year, the center hosted 371 students—almost a 17% increase from the prior year.
Students, teachers, and administrators said they consider the center an indispensable
resource for the journalism education sector in Georgia and beyond.
“The lab is an absolutely crucial resource for us. It gives an opportunity to our students to
work both independently and collectively,” said Nina Ivanishvili, dean of the Caucasus
School of Journalism and Media Management (CSJMM).
From the latest IREX report.

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Results
“We consider the lab our right hand in providing education in journalism. It is an
integral part of our university, which we cherish as much as we do our own school.”
“Students who have undergone practical training at the lab show tremendous
potential,” said Caroline Sutcliffe, founder of Chai Khana, an NGO that provides
cross-border journalism training and online publishing for issue-based multimedia
outlets in the South Caucasus.
“The high-tech facilities and outstanding trainers give these journalists a 360-
degree view of the field, as well as a competitive advantage in their careers.”

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Remember:
An actual road map
for innovation starts
out looking something
like this . . .

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Want to
learn more?

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Campus
licenses
and course
packs
The Producer Pack
A bundle of the best online training modules.
(This pack is only offered as a site license to authorized groups.)
The site license agreement is a one-year (renewable subscription) to a training package of
four courses from the Smart Film School.
View the online course bundle here
http://www.smartfilmschool.com/courses/video-and-innovation-producer-pack
Mobile Journalism:
Reporting with smartphones
Learn to shoot and edit mobile videos
in less than 30 minutes.
Mobile Journalism:
Reporting with smartphones
Shooting and editing videos with a
smartphone: Live streams, News gathering,
Interviewing, Video for Mobile Audiences.
Design Thinking:
Innovation methods for business
How to apply innovation processes:
Case studies, interviews, step-by-step
guide, worksheets and exercises.
Smartphone Filmmaking:
Film & Edit Videos
How to plan, film and edit video stories with
a smartphone. Complete Filmmaking Course
with Robb Montgomery (Android & iPhone)

65. Robb Montgomery
robb.montgomery@gmail.com
I am based in Berlin.