2. Qual Street is here
to deliver you
research that will
get your business
where it needs to
be
3. Qual Street is run by Kath Rhodes.
Before Qual Street, Kath was a Board
Director at RDSi and a Co-owner at
Claro.
She’s spent the last 20 years working
for great clients like Kellogg’s, Boots,
Nestle, Omega Pharma, Aviva, ASDA,
NHS, and some amazing creative
agencies too.
4. Kath is supported by a top-notch, hand-
picked team of independent specialists
• Researchers
• Recruitment
• Graphic Design
• Filming
• Technologists
6. In order to deliver top-notch research,
Kath is investing time and resources in
exploring social psychology, neuro science,
creativity and new techniques in research…
7. Learnings are uploaded onto the Qual
Street website – check out its resources:
www.qual-street.co.uk
12. The free thinking feeds into project
work…and influences how to design
projects
13. Getting research
design right means
never ‘defaulting’
into groups/ depths,
but considering a
wide range of
research methods…
14. It’s worth reframing & renaming methods
to reflect what Qual can offer today...
Live Action
Experiments &
Games
Evidence
15. Qual Street methods avoid the trap of
‘reported behaviour’
We ♥ Live Action methods to
capture consumer behaviour
as it happens
16. Live Action methods include…
• Observations & Intercepts
• Shopalongs recruited on the
spot in-store
• Apps for respondents to
record live behaviour
17. Research sessions are designed to uncover
insights into potential behaviour…
We ♥ Experiments –
setting up decision
making scenarios &
games to explore what’s
going on in consumer’s
minds
18. It’s important too to piece together an
understanding of consumer behaviour…
We ♥ Evidence gathering –
collecting information on
what consumers actually
do, think and feel…
19. Approaches to Evidence Gathering include…
• On-line qual diaries and
mobile uploads
• Social media exploration
• Store recces
20. And sometimes it’s vital to delve into
motivations by asking questions… in the
right way
• Knowing how to ask
questions
• Understanding group
dynamics
• Using strong powers of
interpretation
21. And there’s a money back guarantee with
Qual Street too
• Always done differently
• Powerpoint isn’t the default–
always an alternative debrief if you
want it
• Always filmed outputs
• Always top-line the day after
fieldwork
• Always delivered 24 hours before
the debrief deadline
• Always pre-checked recruitment
• Absolute integrity: great value;
secure data; transparent process
