This document discusses the continued relevance of email marketing. It notes that email is still a primary way for people to receive communications from companies and that email consumption continues to rise, driven by mobile usage. It provides tips for marketers to keep email marketing effective, such as maintaining a clean subscriber database, engaging subscribers with relevant content, and optimizing email campaigns based on subscriber behavior and feedback.
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and don’t!), this webinar will give you the keys to the most effective marketing you can do: email marketing. We will show you:
– What it really is (and isn’t)
– What it can do for your business
– And the five easy steps you must take to harness the power of the inbox!
– Grow a healthy list
– Create great content
– Customize a beautiful, mobile-friendly template that matches your brand
– How to get your emails opened
– Tracking your results
10 things to do with your exisiting email database today - Tamsin Fox-Davies...Tamsin Fox-Davies
These are the slides from my session at InOrbit 2016, organised by the RedOrbit crew from Slovenia.
Here's what they said in the programme about this session: Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013Lightspan Digital
All you want to know about email marketing from Content Jam.
Content Jam is a one-day conference for people who create or curate content for the web. Experts in content strategy and creation, SEO, analytics, promotion, and marketing automation will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
You’ll be happy. Your boss will be happy. And most of all, your audience will be happy.
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and don’t!), this webinar will give you the keys to the most effective marketing you can do: email marketing. We will show you:
– What it really is (and isn’t)
– What it can do for your business
– And the five easy steps you must take to harness the power of the inbox!
– Grow a healthy list
– Create great content
– Customize a beautiful, mobile-friendly template that matches your brand
– How to get your emails opened
– Tracking your results
10 things to do with your exisiting email database today - Tamsin Fox-Davies...Tamsin Fox-Davies
These are the slides from my session at InOrbit 2016, organised by the RedOrbit crew from Slovenia.
Here's what they said in the programme about this session: Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013Lightspan Digital
All you want to know about email marketing from Content Jam.
Content Jam is a one-day conference for people who create or curate content for the web. Experts in content strategy and creation, SEO, analytics, promotion, and marketing automation will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
You’ll be happy. Your boss will be happy. And most of all, your audience will be happy.
If you send Email Newsletters, then you should also do this...Al_Taylor
Email Marketing newsletters are a successful and cost-effective marketing channel - and the data backs this up. But most companies can also benefit from inserting marketing and brand-building messages in their employees' day to day emails.
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
Email Marketing 3.0 Adapting to Mobile 1st WorldAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Most emails are opened on mobile devices but email marketers still send desktop optimized emails. Affiliates should think mobile first.
„Mailerlite“ atstovas Remigijus Golubevas papasakos, kaip susikurti naujienlaiškių sistemą, kokie yra instrumentai gavėjams rinkti, kodėl tai verta daryti ir kaip naujienlaiškiai gali padėti jūsų verslui.
First large scale survey on consumer impact of letterbox communication (addressed, non addressed, electronic) in Belgium. Also check out: http://letterboxconsumersurvey.be/
Many companies have adopted digital marketing strategies to continue to promote their products and services to users and it gives good results in your business. More Info: http://bit.ly/1vQbO53
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Merit Event - E-Mail Marketing - How to do it Right!!!meritnorthwest
Email marketing is one of the most misunderstood and misused forms of marketing available to any business. Used right it can be a great benefit, linking you to your consumer in a personal, interesting and involving way. Used wrong it can be a complete pain in the neck, alienating your target audience, and causing annoyance and frustration.
Most emails never arrive in the inbox, look wrong if they do arrive and are deleted quickly by the majority of people. Over 80% of all emails received in your inbox are probably spam, some are irritating, some are offensive, some are dangerous, and some are trying to steal your money.
So how can you avoid, or at least minimise this for your emails? How can you make your work stand out and support your objectives?
This presentation covers how to create emails which will generate results, what pitfalls to avoid and how to make sure you get the most from your efforts. It is not a masterclass in email technology, there will be no email systems presented or suppliers recommended. It is a review of how to ensure that you maximise the opportunity through, getting the right data, designing the right email, to putting in the right copy, directing customers to the right place and what to do with them when they get there.
The intention is to allow you to take a critical look at your email marketing and make changes straight away which will improve your results.
Martin Corlett-Moss is the MD of Mobious, a digital and direct agency based in Cheshire and Newcastle-upon-Tyne. The agency runs email campaigns for businesses varying from Lloyds TSB Autolease, Sage and Carling, to Newcastle Race Course and Cholmondeley Estates. The agency was voted in the Top 100 outside of London this year and as the best agency in the North East for the 2nd year running.
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Zone
Presented at the Mumsnet Mumstock 2014 Conference in London, 23rd April 2014.
In this engaging presentation Sarah Tuke from Coca-Cola UK, Gina Schauffer from digital agency Zone, and Tara Cain, the UK's leading mum blogger discuss the challenges and benefits to brands from working with mum bloggers, and present the results of a newly-commissioned piece of research around this.
10 Easy Ways to Improve Your Email Open Rates | Email Marketing | InfographicSikich LLP
Think email marketing is on its way out? Think again! Explore how effective email marketing really is these days, and discover 10 easy ways to improve those open rates in this infographic.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
If you send Email Newsletters, then you should also do this...Al_Taylor
Email Marketing newsletters are a successful and cost-effective marketing channel - and the data backs this up. But most companies can also benefit from inserting marketing and brand-building messages in their employees' day to day emails.
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
Email Marketing 3.0 Adapting to Mobile 1st WorldAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Most emails are opened on mobile devices but email marketers still send desktop optimized emails. Affiliates should think mobile first.
„Mailerlite“ atstovas Remigijus Golubevas papasakos, kaip susikurti naujienlaiškių sistemą, kokie yra instrumentai gavėjams rinkti, kodėl tai verta daryti ir kaip naujienlaiškiai gali padėti jūsų verslui.
First large scale survey on consumer impact of letterbox communication (addressed, non addressed, electronic) in Belgium. Also check out: http://letterboxconsumersurvey.be/
Many companies have adopted digital marketing strategies to continue to promote their products and services to users and it gives good results in your business. More Info: http://bit.ly/1vQbO53
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Merit Event - E-Mail Marketing - How to do it Right!!!meritnorthwest
Email marketing is one of the most misunderstood and misused forms of marketing available to any business. Used right it can be a great benefit, linking you to your consumer in a personal, interesting and involving way. Used wrong it can be a complete pain in the neck, alienating your target audience, and causing annoyance and frustration.
Most emails never arrive in the inbox, look wrong if they do arrive and are deleted quickly by the majority of people. Over 80% of all emails received in your inbox are probably spam, some are irritating, some are offensive, some are dangerous, and some are trying to steal your money.
So how can you avoid, or at least minimise this for your emails? How can you make your work stand out and support your objectives?
This presentation covers how to create emails which will generate results, what pitfalls to avoid and how to make sure you get the most from your efforts. It is not a masterclass in email technology, there will be no email systems presented or suppliers recommended. It is a review of how to ensure that you maximise the opportunity through, getting the right data, designing the right email, to putting in the right copy, directing customers to the right place and what to do with them when they get there.
The intention is to allow you to take a critical look at your email marketing and make changes straight away which will improve your results.
Martin Corlett-Moss is the MD of Mobious, a digital and direct agency based in Cheshire and Newcastle-upon-Tyne. The agency runs email campaigns for businesses varying from Lloyds TSB Autolease, Sage and Carling, to Newcastle Race Course and Cholmondeley Estates. The agency was voted in the Top 100 outside of London this year and as the best agency in the North East for the 2nd year running.
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Zone
Presented at the Mumsnet Mumstock 2014 Conference in London, 23rd April 2014.
In this engaging presentation Sarah Tuke from Coca-Cola UK, Gina Schauffer from digital agency Zone, and Tara Cain, the UK's leading mum blogger discuss the challenges and benefits to brands from working with mum bloggers, and present the results of a newly-commissioned piece of research around this.
10 Easy Ways to Improve Your Email Open Rates | Email Marketing | InfographicSikich LLP
Think email marketing is on its way out? Think again! Explore how effective email marketing really is these days, and discover 10 easy ways to improve those open rates in this infographic.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
In this session, Jay will explore the latest email marketing strategies and techniques to use when looking to increase customer engagement and gain new customers. This session will also explore what techniques are proven to work and what is driving strong direct marketing results using email, social & mobile marketing, emerging media, and integrated marketing initiatives.
In this session, Jay Schwedelson, President and CEO of Worldata, will provide insight from actual campaign results from successful and failed attempts at using these techniques.
● Learn marketing tactics that hold long-term value and drive results
● Acquire measurable tactics for marketers to pull interested leads
● Gain insight on integrated direct marketing initiatives based on actual campaigns
Three key takeaways:
● Overview of the trends happening in email marketing today – and which actually work
● Actionable tips on how to double open rates with a few easy tweaks
● Pitfalls to avoid for email marketing
● What has replaced content marketing as “king” in today’s omnichannel world, and how you can leverage it for your campaigns
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Compliance doesn’t end with CAN-SPAM. With inbox access more challenging than ever, learn about the increasing importance of compliance on deliverability.
Damn Spam: What you need to know about avoiding spam filtersSpotler
Avoiding spam filters is the bane of every marketer’s life, right? Or at least it should be. Unfortunately 10-12% of emails you send will disappear into cyberspace due to very robust, automated technologies in place to prevent anything inappropriate reaching your prospects inbox.
So how do you avoid ending up in those spam filters? Learn the best practice tips on what you can do to ensure you don’t end up in cyberspace.
Things that we cover:
- How to overcome the challenges of deliverability
- How spam filters work and how to avoid them
- Simple mistakes to avoid
- How to build and maintain your email reputation
- Checking your sender score
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. All the benefits of direct mail, including personalization enabled by variable data digital printing technologies, highly targeted, a long shelf life, and standing out from the crowd by placing your marketing piece literally in your prospect's hands, are not leveraged in most automated marketing programs.
It doesn't need to be this way. It is actually pretty easy to add a direct mail channel to a marketing automation program.
This presentation dispels four direct mail myths and illustrates why you should consider adding direct mail to your marketing automation program.
Roam Means Nevada: How Nevada Gets Visitors to Explore Their Home StateNoble Studios
It’s not easy to get residents excited about traveling in their own backyards, but Travel Nevada and Noble Studios created an immersive, multimedia experience with local road appeal. Coupled with the wildly successful pandemic-era “Discover Your Nevada” campaign, this is a formula that works.
This destination marketing presentation was presented at the 2021 eTourism Summit by M. E. Kawchack, Chief Deputy Director for Travel Nevada, and Jarrod Lopiccolo, CEO & Co-Founder of Noble Studios.
The Growing Role of Digital Marketing in B2B SalesNoble Studios
Digital marketing is playing an increasingly large role in B2B sales. Here's what you need to know in order to kickstart your digital marketing program. | Originally presented as a MasterClass in Bristol, U.K.
Creating Personalized Experiences for In-Market TravelersNoble Studios
At Noble Studios, we believe in the power of personalized experiences. At the Destinations International 2019 Annual Convention, Noble Studios CEO Jarrod Lopiccolo presented this deck on a web app developed for our client, Visit Newport Beach, which functions as a digitial concierge for in-market travelers.
Relive Lorna Shepard's insightful presentation from the 2015 Marketing Workshop about the Buyers Journey by downloading or saving this slide deck.
About Lorna: Lorna is Noble Studios Strategic Planning Lead. She is a forward-thinking executive leader and seasoned entrepreneur. She has a strong reputation for identifying and solving complex business issues and understanding the mindset of consumers. Lorna has developed personas and conducted user experience research throughout her career for large national brands like Clorox, Oscar Mayer and Sears.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
Noble Studios Digital Strategy Director, Chad Hallert taught at the University of Nevada, Reno about social media analytics and the importance of measurement, optimization and ROI.
Michael Thomas, partner at Noble Studios, gave a presentation during the Racing Promotion Monthly Promoters Workshop on Friday, December 6, 2013 in Reno Nevada.
He gave his insight on how to engage with Generation Y.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
5. Why email is still relevant
You can’t sign up for anything online without an email address.
Americans 3.5x more likely to find life hard without email than without social media.
28% of the average workweek is spent with email.
Email consumption rates continue to rise, driven by mobile.
5
“Dark social” sharing.
McKinsey Global Institute, The Social Economy, July 2012
BRW How ‘dark social’ sharing could… May 2014
Pew Research Internet Project, February 2014
8. of US email is spam
89,000,000,000
Spam messages last week across the globe
8
Trend Micro Global Spam Map
42%
9. New in 2014 for real in 2017
Canada Anti-Spam Legislation
(CASL)
Encompasses email, SMS and
social media messaging.
9
10. New in 2014 for real in 2017
4 Things to Keep Top-of-Mind:
1. Consent
2. Unsubscribe mechanism
3. Identification
4. Information storage and documentation
10
11. If you’re following current email best practices,
you’re already probably 95% compliant with CASL.
11
18. So what can a marketer do?
20
Database - Keep the house clean
Build and maintain a powerful database
Engagement - Focus on your relationship
Engage subscribers with great content, at the right time and in the right format
Optimize - Pay attention to the details
Listen to your subscribers’ behavior and continually optimize
19. Database – Keep the house clean
Garbage in. Garbage out.
Properly set-up and manage your email marketing
database for sustainable high performance.
• Focus on deliverability and NOT list size: Are subscribers
actually receiving your emails?
• Avoid blacklists and spam traps: Keep your list clean to
protect your sender reputation.
• Manage list churn: What % of your database hasn’t
opened an email in 12 months?
• Ask the right questions: Get the information you need
to personalize messaging.
21
20. The importance of your database
Cool for the gents Cool for the ladies Cool for both
21. Engagement – Focus on your relationship
There is 4x the amount of spam in an
email inbox as desirable email.
Your customers have no patience for
poor messaging.
23
22. Engagement – Focus on your relationship
Define a strategy
Win back dissatisfied or unengaged customers, Increase site visits, Make a purchase
Timing is everything
Send emails based on behavioral triggers and campaign integration.
Content is king
It’s true on the Web and even more true in email.
24
23. Engagement – Focus on your relationship
Don’t forget your landing page
An email is only as good as its landing page
Form matters
Digital is becoming an increasingly mobile channel.
25
24. Mobile First
65% of emails are read on a
mobile device.
42% of your customers
read your emails on
the toilet!
Venturebeat: http://venturebeat.com/2014/01/22/65-of-all-email-gets-opened-first-on-a-mobile-device-
26
and-thats-great-news-for-marketers/
http://socialtimes.com/two-thirds-americans-take-smartphones-bathroom-infographic_b200869
27. Easy stuff you can do tomorrow
AVOID Subject lines: Free, Help, Percent Off, Reminder, ALL CAPS!!!!!!!!
Immediate welcome or thank you confirmation (double opt in)
In your next email: give something to get something
Run a 12 month report: see who hasn’t opened a single one of your emails
• Make it easy for subscribers to update their information
Reject malformed addresses (me@hotmai.lcom)
And role level addresses (sales@company.com)
30
28. Thank you.
50 W. Liberty St., Ste. 800, Reno, NV 89501 | 775.883.6000 | noblestudios.com
Editor's Notes
Noble studies is an amazing example of a successful small business in northern Nevada
Founded 11 years ago in an extra bedroom of Jarrod and Season’s home in Carson City
Michael Thomas joined three years ago when the team was only 11 people
Today Noble Studios has 50 team members and growing another 10% in 2014
To give you a little background… Noble Studios is a full service digital agency located in Reno, Nevada. We work with client across industries, but are very fortunate to live in a tourism-based region and have a true passion for destination marketing. We are also privileged to work with several amazing travel and tourism brands, including Newport Beach.
The Stones may be older than the hills, but they can sell out a stadium and jam for 3 hours. Rumors of emails death are greatly exaggerated.
Facebook, Twitter, Instagram: all need an email address
2
28% of workers’ tasks were spent reading and answering email, according to McKinsey
64% of emails were opened on mobile devices in recent data.
Estimates are that up to 80% of sharing of content is being distributed through email and text to small, off the grid user (private, personal) networks—including old-school copy and pasting into email
Email fulfills multiple purposes in marketing
Drive traffic to landing pages -> Get them to Opt into Email -> Nurture them till they are ready to purchase -> Once they have purchased continue communicating with them to retain or upsell customers -> Strive to turn them into brand advocates
Canada: 48%
Some countries in the 90 percents!
But Spam isn’t anything new.
Image source: http://nbcolympictalk.files.wordpress.com/2013/12/sidney-crosby.jpg
$1M - $10M fine per violation, answer isn’t to ignore Canada (23 million visits and $26B in travel spend in US in 2013!)
Consent: affirmative, express & implied (expires after 6 months / 2 years); no opt out! Must opt in. Talk about Double Opt in; Include a description of messages you’ll be sending; Include your name and contact info (all of it); promise that can unsubscribe at any time.
Identification: clear id of senders and any other party involved in transmission (partners)
Unsubscribe mechanism: each message include a clear, prominent, “readily performed” method. Most email platforms’ unsubscribe methods meet the requirements. And making it easy is just the nice thing to do.
Storage and documentation: requires storage of type of opt in (email, landing page, signup, paper, etc.); example of signup webpage; date recipient opted in; connecting IP address, if applicable
And if you’re not already gathering this data in your database, that means your email program is probably far from optimized
$1M - $10M fine per violation, answer isn’t to ignore Canada (23 million visits and $26B in travel spend in US in 2013!)
Consent: affirmative, express & implied (expires after 6 months / 2 years); no opt out! Must opt in. Talk about Double Opt in; Include a description of messages you’ll be sending; Include your name and contact info (all of it); promise that can unsubscribe at any time.
Identification: clear id of senders and any other party involved in transmission (partners)
Unsubscribe mechanism: each message include a clear, prominent, “readily performed” method. Most email platforms’ unsubscribe methods meet the requirements. And making it easy is just the nice thing to do.
Storage and documentation: requires storage of type of opt in (email, landing page, signup, paper, etc.); example of signup webpage; date recipient opted in; connecting IP address, if applicable
And if you’re not already gathering this data in your database, that means your email program is probably far from optimized
It is SO easy to mark as SPAM:
Essentially, in one step: mark as spam and unscubscribing
It’s like they’re breaking up with you through a friend AND talking shit about you. Ouch.
Bad news, no predictable magic tricks.
Customers / recipients need to indicate you don’t belong in the promotions tab (more about this in the Pain Points session tomorrow)
But your sender score or rating, is going to have a greater affect, ongoing.
Dynamic RSS feed based emails will most likely end up in promotions tab (or junk or spam folders)
It’s not just you: brands like GoPro, United Airlines and even Google Play ended up in promotions tab
The old days: server sent the email to your client with Authentication: Yeo, you’re the Academy of Sciences, your IP record checks out, you’re in!
Internet Service providers control spam and content at the pipe level
A more recent layer of inbox protection: How many emails are you sending / month?
How many are unsubscribing from your emails?
How many of your emails are getting flagged as spam?
ESPs are trying to help us avoid trouble with post masters and tools to help their clients manage their reputations.
This is a glance at the last 3 weeks before the Tabbed inbox was launched and the first few weeks after launch
Gmail’s weekday open rates dropped from about 13%+ to just over 12%--and held steady
Gmail’s open rates are DOWN about twice as much as other ESPs’
Being compliant and having a solid email program is like maintaining a happy marriage…
Ru
54% of Millennials will give data to a business if it meant they don’t waste my time with offers that are not relevant,
Understanding the Millennials, SDL, 2014
According to a recent report from Simple Relevance, Only 10% of emails that US marketers are sending are personalized.
http://m.marketingprofs.com/charts/2014/26122/the-email-strategies-of-20-top-retailers?adref=nlt100114
At a minimum, gather Gender,
Location (don’t send an offer for this weekend if they live 2,500 miles away)
Past behavior, visits or purchases
Birthday!
Define Strategy: set a goal for a campaign, for every send
Timing: If you’re promoting it in another channel, promote it in email—and give your subscribers better access, offers
Content: original content adds more value for your subscribers, Images can be great (but they generally will put you in the promotions tab)
Landing pages: if your email is mobile responsive, so should your landing page
It should look as awesome as your email and look like it came from the same brand
Multiple landing pages based on who in your database clicks is a great strategy (Marketo and Hubspot make this easy)
Mobile aware works too, but increasingly, we’re expecting email and landing pages and websites to look awesome on our smartphones.
Acquisition: where most are focusing, exclusively—this is the bear minimum
Most overlooked - Behavior: What are they doing once they click through: are their behaviors aligned with your goals? It doesn’t have to be a purchase—it can be loyalty (time on site and pages visited), engagement (they viewed and shared a video)
Outcome: This is where you’ll measure ROI of email, not just did they get my email
We call this Tip to Tail Analytics.
TO GET THE FULL PICTURE: DOWNLOAD AND BLEND ALL THIS INFORMTION: