Innovation is commonly defined as introducing new goods, production methods, markets, supply sources, or organizational structures. An inventor is a person who creates or discovers a new useful means known as an invention. Innovation is important for reinforcing brands, continuous improvement, meeting customer needs, having a unique selling point, helping companies grow, keeping organizations relevant, and allowing differentiation. Innovation can fail due to fear of failing, lack of budget, short-term thinking, lack of team motivation, absence of an innovation mindset, lack of structures and processes, and not understanding customer needs. Steps to becoming innovative include protecting ideas, believing in yourself, finding problems worth solving, manufacturing or licensing ideas, prototyping and testing, and doing basic