This document discusses obstacles that consumers face in joining credit unions according to surveys. The top obstacles reported by consumers are inconvenient branch locations (38%), not enough branches (33%), and inconvenient ATM locations (25%). Over half (55%) of Americans believe incorrectly that credit unions do not offer mobile or online banking. The document also presents statistics on the benefits of digitalization for financial institutions, including increased income for banks with high digitalization, decreased likelihood of customers switching with frequent digital use, and projected savings of $8 trillion by 2022 through increased use of chatbots which provide a 4 minute time savings over call centers.

6. 2.3 B
usuarios
29 M
usuarios

16. SOURCE:MCUL©July2017TheFinancialBrand
38%
Inconvenient branch locations
33%
Not enough branches
25%
ATMs are inconvenient
19%
Don’t have the type(s) of accounts I need
16%
Not eligible to join
16%
Don’t know where a credit union is located
12%
Don’t have the types of services I need to access my account
12%
Rates are not competitive
What consumers see as the top
obstacles to joining a credit union
SOURCE:AffinityFCU/HarrisPoll©July2017TheFinancialBrand
55%
Over half of Americans believe credit
unions don't offer mobile/online banking

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20. CRÉDITO
HIPOTECARIO
CUENTA DE AHORROS

22. The Boston Consulting Group
+50%
banks with a high level of
digitalization obtained
more income

23. The likelihood to switch financial institution decreases with frequent digital usage

26. 85%
de los usuarios
interactuarán con
chatbots

27. Ahorro de
$8 billones
para 2022

28. Ahorra 4
minutos
comparado con call
centers

32. CRÉDITO
HIPOTECARIO
CUENTA DE AHORROS
CRÉDITO
PERSONAL