This document discusses opportunities in the paint applicator market and proposes a new versatile roller solution. It identifies pain points with current painting tools like small handle sizes and messy clean up. It sees opportunities in the DIY focus on value and efficiency. The proposed roller has an adjustable frame with double rollers, microfiber fabric, and a pump for consistency. The microfiber fabric prevents shedding and is removable for easy clean up. The grip size is also adjustable. This versatile roller aims to make painting easier, more efficient with less shedding, speed, consistency and coverage while being simple to clean up.