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Economic   Protective   Renewable
Cool Facts   2
Economic
Corrugated Packaging increases sales




            68%     of consumers make their
            shopping decisions at the point
            of sale
Point-of-sale impact


   • Free advertising space
   • Practical promotional medium
   • Maximum brand communication
Delivering the ‘Five Easies’




                • Easily   identified
                • Easily   opened
                • Easily   replenished
                • Easily   shopped
                • Easily   recycled
“Corrugated Packaging
maintains the product‘s
qualities and helps the
product flow through to
the consumer...“
“Easy ID....making
sure that the
product quickly
comes to the shelf.“
A to B efficiency




• Fits every product
• Maximum products on pallets
• Minimum warehouse space
• Less lorries on the road
• Lower logistics costs
• Fully stackable Common Footprint
Outperforms other systems




         • Higher space efficiency
         • Lower transport costs
         • Lower costs for producers
Enhancing the European Economy



70%   of European FMCGs travel in corrugated



        42.1 billion square meters


   686 plants       across Europe
Protective
Food Waste - a Global Crisis




    • 33% of world food
     production lost
    • €6.15   billion
     lost in UK Supply
     Chain alone




                               13
Packaging protects more resources
           than it uses
   Environmental impact




                    Designing the optimum solution
                    = sustainable development




        Under-packaging              Over packaging
Engineered for Protection


• Stacking heights
• Footprints
• Air vents
• Handles
• Interlocking mechanisms
• Moisture resistance
• Maximised protection




                              15
Nurturing our food
Renewable
Corrugated Packaging is sustainable



  •   100%     renewable

  •   100%     recyclable

  •   100%     biodegradable

  •   82% of paper for corrugated
      packaging is derived from
      recycled content
Europe’s forests continue growing




     •   17 million hectares expansion
     •   33% more new trees grow every
         year than are harvested

     •   37.8% of Europe is covered by
         forest
Consumers prefer paper-based
             packaging



•   79%     think paper-based
    packaging is better than plastics
•   73%     believe in sustainability
    of paper-based packaging
Economic   Protective   Renewable
22

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