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Intellectual IP video surveillance software




              Artem V. Razumkov, CEO
Problems:
 Low intelligence of systems
 The complexity of searching in
enormous video archives
 Low productivity of software for
IP cameras
Product

  1-st Russian professional
  software product developed
  specifically for IP cameras


  About 200 installations of product
  in Russia
Technologies and the benefits
 Ultrafast video analysis in a compressed video stream
 4 to 6 -fold cost reduction for computing equipment

 Indexing of objects by user-defined parameters
                                       Video archives search 10
                                       times faster

                                       Interception of objects in
                                       real time



 Analysis of pupil behavior
 Detection of potentially dangerous people
Global software market
              for IP surveillance cameras
                mln. $
               900


               600


               300


                  0
                         2007   2008   2009   2010   2011   2012
                                          Resource: IMS Research

Growth drivers:
 The transition from analog to IP- video surveillance
 High level of terrorist threats
Competition
                                                                  Analog systems        Software of
                       Universal software for IP- cameras          adapted for IP     producer of IP-
     Basic                                                                               cameras
 characteristics                           MileStone Xprotect          Intellekt     Axis Camera Station
                          Our product      International leader     Russian leader




     Price for 1 IP-
         channel, $          120                  280                  180                  150


    The maximum
     number of IP-
cameras per server

        Number of
 supported brands         2010 y. – 25
   of IP- cameras         2011 y. – 50


                       Time, position in
Searching in video     the frame,                Time                  Time,              Time
                       photography,                               directions, face
         archives
                       special face sign
Business-model
 Current: end user receives IPvideo surveillance system
ownership

                  Supply with 50 copies ( 1500 IP-    Supply with 1-10 copies ( 15-300
                         channels) 35% discount         IP- channels) 15% discount


                                                       System
  MACROSCOP            Distibutor                    integrator                    End users




 Emerging: Video surveillance as a service where the end user
pays a subscription fee for using the system

                               Telecommunication
      MACROSCOP                     operator                           End users
Fund Raising Summary and Goals


ASIE Seed Found    $ 207К   2009   R&D

Allianz ROSNO      $ 276K   2010   Russian market entry
Asset Management

SKOLKOVO + VC      $3M      2011   European market entry

SKOLKOVO + VC      $7M      2012   Global expansion
Project today
 Venture investments from Allianz
ROSNO Asset Management

 Participant of Expo-2010 (Shanghai)

 Resident of SKOLKOVO

 National Award for Innovations of
V.Zvorykin 2010 y.

 Widely used by companies, including:
Thank you for your attention!

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Innoperm macroscop boston

  • 1. Intellectual IP video surveillance software Artem V. Razumkov, CEO
  • 2. Problems:  Low intelligence of systems  The complexity of searching in enormous video archives  Low productivity of software for IP cameras
  • 3. Product 1-st Russian professional software product developed specifically for IP cameras About 200 installations of product in Russia
  • 4. Technologies and the benefits  Ultrafast video analysis in a compressed video stream 4 to 6 -fold cost reduction for computing equipment  Indexing of objects by user-defined parameters Video archives search 10 times faster Interception of objects in real time  Analysis of pupil behavior Detection of potentially dangerous people
  • 5. Global software market for IP surveillance cameras mln. $ 900 600 300 0 2007 2008 2009 2010 2011 2012 Resource: IMS Research Growth drivers:  The transition from analog to IP- video surveillance  High level of terrorist threats
  • 6. Competition Analog systems Software of Universal software for IP- cameras adapted for IP producer of IP- Basic cameras characteristics MileStone Xprotect Intellekt Axis Camera Station Our product International leader Russian leader Price for 1 IP- channel, $ 120 280 180 150 The maximum number of IP- cameras per server Number of supported brands 2010 y. – 25 of IP- cameras 2011 y. – 50 Time, position in Searching in video the frame, Time Time, Time photography, directions, face archives special face sign
  • 7. Business-model  Current: end user receives IPvideo surveillance system ownership Supply with 50 copies ( 1500 IP- Supply with 1-10 copies ( 15-300 channels) 35% discount IP- channels) 15% discount System MACROSCOP Distibutor integrator End users  Emerging: Video surveillance as a service where the end user pays a subscription fee for using the system Telecommunication MACROSCOP operator End users
  • 8. Fund Raising Summary and Goals ASIE Seed Found $ 207К 2009 R&D Allianz ROSNO $ 276K 2010 Russian market entry Asset Management SKOLKOVO + VC $3M 2011 European market entry SKOLKOVO + VC $7M 2012 Global expansion
  • 9. Project today  Venture investments from Allianz ROSNO Asset Management  Participant of Expo-2010 (Shanghai)  Resident of SKOLKOVO  National Award for Innovations of V.Zvorykin 2010 y.  Widely used by companies, including:
  • 10. Thank you for your attention!