InnerWorkings overview
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InnerWorkings is a global marketing execution firm with over 30 offices worldwide that manages over $900 million in annual client spend, providing end-to-end marketing solutions including creative services, production, fulfillment and more through their network of over 1,500 supply chain experts. They leverage their industry experience, technology platform, and supplier relationships to drive efficiencies and cost savings for clients through centralized procurement, transparent pricing, and robust sourcing processes.
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4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
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2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
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2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
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2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- Use partnerships and licensing to create new content assetsPillar-Based Marketing Master Class - Ryan Brock
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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InnerWorkings overview
- 1. About InnerWorkings Offices in countries 30 END-TO-END SOLUTION Relevant spend managed annually: $900m+ PROCUREMENT BENEFITS Increased spend visibility Streamlined processes Consistent data capture Enabling technology systems Leveraged buying Increased cost savings Innovation Brand stewardship Enhanced decision making Centralized knowledge & continuity Execution within budget Increased line of sight MARKETING BENEFITS marketing supply chain experts 1,500+ GLOBAL KNOWLEDGE. LOCAL EXPERTISE. 169 Countries served Creative Services Ideation Value Engineering Sourcing Production Warehousing & Fulfillment 1
- 2. ... a one-size-fits-all approach What Is InnerWorkings? InnerWorkings is a technology-driven, professional services firm. ... applying our toolkit to develop custom solutions ... purchasing of outsourced print ... long-term, partnership- focused client relationships ... open-book, transparent commercial models ... operating manufacturing plants ... transactional, short- term “selling” ... maximizing margin through complex, opaque economics We specialize in... Not in... 2
- 3. Creating Value Drivers of Inefficiency & Price Discrimination The InnerWorkings Difference Non-core Function Indirect category for most companies Talented Professionals 1,300+ specialists with deep industry experience focused solely on these categories Massive Fragmentation ~30,000 small suppliers in the U.S. alone Industry Leading Technology Largest supplier database in the industry (10,000+ suppliers, 2.3MM historical pricing records) Excess Capacity 35%+ and growing Robust, Consistent Process Bid every job, every time Supplier agnostic Aggressive negotiation 3