Session8 team#2
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The document discusses different types of participants and their motives for participating in virtual co-creation activities. It identifies four types of participants: reward-oriented (motivated by monetary compensation), intrinsically interested (driven by curiosity and enjoyment), curiosity-driven (little experience but high curiosity), and need-driven (seeking to fulfill an unmet need). The document also categorizes motives as intrinsic (like curiosity), internalized extrinsic (such as reputation and learning), or extrinsic (monetary compensation).
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Inital - Hexagon of Truth
The Swedish coffee company Johan & Nyström was founded in 2004 and roasts coffee by hand in small batches. With 30 employees and 2011 turnover of 7.5 million Swedish krona, the company aims to change Swedish coffee culture by emphasizing quality and craftsmanship. Its mission is to produce coffee that is more exclusive, innovative, better tasting, fair, and ecological. The company's vision is to roast Sweden's best tasting, most ethical and environmentally friendly coffee and increase societal knowledge about coffee production. Johan & Nyström identified an opportunity to bring its high quality coffee to offices through individual servings and coffee machines.
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Johan & Nyström is a Swedish coffee roasting company founded in 2004 that aims to change Swedish coffee culture through high quality, ethical, and environmentally friendly coffee. The company produces single-serve coffee pods for offices and has 30 employees. In 2013, its goals are to raise brand awareness through office demonstrations and articles, and grow its social media presence. It aims to sign contracts with 98 small- and medium-sized businesses and become profitable within three years through an initial investment of 3 million Swedish krona.
Initial volare8
Team Volare created a marketing strategy for Comintelli, a small B2B software company. Comintelli's current mission statement is brief and lacks clarity on its purpose. Team Volare suggested a new mission statement focusing on providing powerful information access solutions that value customers and excellence. They also set strategic goals to introduce a new low-cost software service to appeal to more customers, and target selling 5 licenses in 2012 and 100 in 2013.
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The document outlines a marketing plan for a headphone company called Dynamite. It includes sections on the company, mission statement, current product lineup (Urbanears, Coloud, Molami, Marshall), and marketing actions for the Urbanears and Molami brands. It proposes retaining the company's couture image, clear market segmentation, developing new brands, and unique distribution/communication. It concludes with an initial product idea for wireless headphones targeted towards active, fashion-conscious customers.
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Session8 team#2
- 1. Füller: Refining Virtual Co-Creation from a Consumer Perspective. Team #2 - Hexagon of Truth 20/09/2012 Maria Bustamante, MatteoCaravelli, Lars Crona, Tuss Odin Ekman, Maki Kobayashi &Amit Singh
- 2. Motives for participation Intrinsic motives Curiosity Enjoyable Internalized extrinsic motives Learning Reputation Recognition Interact with like-minded Extrinsic motives Monetary/physical compensation Need
- 3. Consumer types of participants Reward-oriented participant Intrinsically interested participant Highly skilled Early adopter Late adopter Highly skilled Moderate interest High interest Curiosity-driven participant Need-driven participant Little experience Unskilled in specific area High curiosity Well educated
- 4. olov tegby frisk Photographer Intrinsicallyinterestedparticipant Internalizedextrinsicmotives 8118 entries Winner: 5708 votes Jury: SL Saatchi&Saatchi Selected bloggers