SaaS Sales Acceleration Program

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SaaS Sales Acceleration Program

  1. 1. SaaS Sales Acceleration
  2. 2. Top 5 online Sales Challenges 1
  3. 3. #1. Driving traffic to your website
  4. 4. #2. Standing out from the crowd
  5. 5. #3. Capturing their attention
  6. 6. #4. Removing barriers to sale 6
  7. 7. #5. Doing all this with no money
  8. 8. with reduced visibility
  9. 9. Steps to Online Sales Acceleration 2
  10. 10. Excite and motivate customers to buy online
  11. 11. Capture their Hearts and Minds
  12. 12. 1. Aligning with Buyer Personas 12
  13. 13. 2. Value Proposition Development Large Upfront Costs Manageable Recurring [CapEx] Costs [OpEx] Trial, Evaluation, Usage, Reduced Risks Learn from experience of Other Users Reduced Time Deployment to Provision [Free delivery] Pay for it because Use it because you OWN it Customer realizes value 13
  14. 14. 3. Messaging & Positioning 14
  15. 15. 4. Mastering the 2 Moments of Truth - Online: 1) Buy 2) Use 15
  16. 16. 5. Get everybody on the same bus
  17. 17. How do I do it? 3 17
  18. 18. A fresh perspective 18
  19. 19. Challenge Conventional Thinking: Value 1 Time to Market Value Advantage 2 Competitive Customer Experience 3 Products / Services
  20. 20. Shake people out of their complacency
  21. 21. Under Control?
  22. 22. Help people think about the future
  23. 23. Ride the Wave 23
  24. 24. Navigate in unchartered waters 24
  25. 25. Discover new oceans of opportunity 25
  26. 26. Avoid the Red Ocean 26
  27. 27. Navigate to Blue Oceans 27
  28. 28. Navigate to BIG Blue Oceans
  29. 29. Using Value Curve Innovation
  30. 30. Target tomorrow’s online customers
  31. 31. Consumer 2.0 The birth of Generation C Communicate Content Co-creation Creativity Control Connected Channel Conversation Community
  32. 32. Excite and Energise people with new possibilities
  33. 33. A brand new day
  34. 34. What is the cost of delay?
  35. 35. Where’s the fire? 35
  36. 36. Commit to take action….
  37. 37. Get your ticket to SaaS Sales Acceleration NOW!
  38. 38. About Me 4
  39. 39. Buyer Behaviour Buyer Psychology Neuroscience Psychology Sales Experience Forward-Focused Thinking Persuasion Skills Business Insights Buyer Personas Resilient Thinking Leadership Faster Results Solution Selling Understand the Future Inspiration Thinking Skills Create the Future Mastering The Complex Sale Contrarian Thinking Motivation Change
  40. 40. Demand Generation (Marketing) Sales Online Sales Performance Effectiveness Motivation SaaS Sales Effectiveness Buyer Behaviour
  41. 41. SalesChannel Europe Accelerating Time to Revenue SaaS Sales Acceleration Program Search Deliverables: Refer Find • Value Proposition Innovation • Messaging and Positioning • Selling to Buyer Personas Support Qualify • Managing the Online Buying Cycle • Sales Channel Integration • Standing out from the crowd Up-sell SaaS GTM and Sales Try Innovation Workshops We offer: • SaaS Sales Readiness Audits Manage Buy • Custom Sales Acceleration Programs Activate • SaaS Go-To-Market Innovation Workshops • Consulting Services
  42. 42. My References 5
  43. 43. Client References SalesChannel Europe ©2009 SalesChannel Europe. All rights reserved
  44. 44. SaaS Sales David R Ednie President & CEO SalesChannel Europe SARL Ph: +33 676 600 925 Acceleration Email: david@saleschannel-europe.com Blog: http://saleschannel.blogspot.com Website: www.saleschannel-europe.com

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