The documentary proposes examining the effects of knife crime in the UK by showing how it impacts victims and their families in an effort to discourage weapon use. It would feature a presenter interviewing a family that lost a loved one to knife violence, as well as statistics. The target audience is young people ages 14+ who may see carrying weapons as cool. Footage would include cutaways of knives to set the topic.

1. Initial Idea 1
Knife Crime

2. Content/Purpose
 The documentary would be called ‘living around knife crime in the UK’
 the purpose of this documentary would be to emphasise the effects of knife crime in
the UK.The video would illustrate that knife crime does not affect just the victim,
but it also affects the victims family.
 There is an increase in knife crime in the UK therefore letting people know and
understand the reality of knife crime could make people drop their weapons.
 Also, in this documentary I would like to emphasise the fact that killing someone
doesn’t mean they win and the victim loses.

3. Target Audience/ Mode of address
 The target audience would be young teenagers between the ages of 14+. I chose young people
because they are often unaware of knife crime.
 Also, were living in a society where holding a knife or weapon makes us look ‘cool’.Therefore
teenagers would want to look cool so they would end up holding a weapon just to fit in society.
 The secondary target audience would parents as they would understand the affects of knife
crime then they would find ways to avoid there child to be affected by knife crime.
 The video would also, consist of a presenter participate who will be presenting the documentary.
He/she will meet with a family who had lost a loved one through knife crime. Also, the video will
consists of statistics and and an interview of a person from a knife crime charity.

4. Style/Conventions
 The video will consist of cutaways of knives.This would enable the audience to understand that the
video is about knife crime. Cutaways will appeal to the target audience because it will keep the the
audience engaged.
 the video will consists of vox-pops of young people talking about their opinion on knife crime and
whether or not they think having a knife makes them cool.
 The video will consist of a victims family who lost a loved one via a knife crime
 The video will also have tips in ways to avoid knife crime.

5. Primary Research
 I conducted primary research via questionnaire. I gave this questionnaire to 20
people and found out about their attitudes towards knife crime in the UK.
 100% of people stated that there is an increase of Knife crime in the UK and we need
to find a way to stop it. Some people also, stated that people hold knives in order to
protect themselves. Perhaps, the police should ensure people that they are safe
maybe this could overcome people from holding knives. So in my documentary I
could have police officer talking about knife crime and assuring people that they are
safe.

6. Secondary Research
This statistic illustrates that Knife crime was very
popular however over the years it has decreased but it
slowly increasing again.This suggests that knife crime
is becoming popular again and we need to find a way to
stop it. Perhaps making a documentary on Knife crime
in the UK would enable people to understand the after
affects of knife crime.
Also, I read an article about how knife crime
has risen in four years.This suggests that
knife crime is almost like a fashion in the UK.
And people need to wake up and understand
the reality of knife crimes.Also, I found that
many people do not report the fact that
they were stabbed. Does this suggest that
knife crime has become a norm in the UK?

7. Initial Idea 2
Smoking Kills

8. Content/Purpose
 The purpose of this documentary would be to stop people from smoking as
smoking causes thousands of deaths in the UK. Perhaps making this
documentary would enable people to see the harsh reality of smoking as
well as the long term effects of smoking.
 This documentary will cover a mans life on smoking and how it affected his
health, the video will also, consist of the mans family talking about his
addiction and how they try to stop him.This would enable the audience to
feel sympathy for man. And perhaps this would enable them to find ways
in which they can stop smoking.

9. Target Audience/ Mode of address
 The target audience of this documentary would be smokers and families who have members
that are smokers.This documentary would be directed to them because they would be able to
understand further about the affects of smoking.They may consider quitting smoking and
finding out ways in which they can quit smoking.
 The secondary target audience would be teenagers 16+ and adults who are considering to
smoke. I chose theses people as my secondary target audience because they would be able to
explore the reality of smoking whilst watching the documentary.
 The documentary would be presenter led.The presenter will meet a smoker in the documentary
as well as talk to the smokers family about the smokers addiction.

10. Style/Conventions
 The video will consist of cutaways of cigarettes burning, this would enable the audience to see how much bad chemicals are entering
the body whilst smoking. It would also, would assure the target audience to understand that the documentary is about smoking and its
effects. Whilst the cigarette is burning I can include a voiceover of statistics of how many people are dying of diseases caused by
smoking.
 The documentary would also, consist of vox pops of the smokers family talking about their father/husbands addiction with smoking
and how it is effecting him.
 The video will end with a quote saying ‘ if you want to live then call (smokers hotline) today and make a difference’.
 Using a smoker would enable the audience to feel sympathy for the smoker and it may enable smokers to relate to the smoker in the
documentary as well as they would understand the struggles of trying to stop smoking.
 Pictures of effects of smoking footage of respirator (archive footage). Interview doctor
 https://www.youtube.com/watch?v=tCdOAzyKplM

11. Primary Research
 I gave this questionnaire to 20 people and found that 40% of
the participants smoke. 90% of participants have family
member who smoke. 100% did not know that cigarettes
contain 4000 chemicals or 475000 people die of smoking.This
shows that making a documentary based on smoking would
enable me to educate the long-term issues of smoking and
how it affects individuals.

12. Secondary Research
Whilst I was researching I found this
picture it states (read picture). So
making a documentary on smoking
would enable people to know and
understand the long-term effects of
smoking.
Also, this picture illustrates
that smoking does not just
effect the smoker but it also,
affects those around them.
Diseases caused by
smoking.

13. Initial Idea 3
BREXIT

14. Content/Purpose
 The purpose of making a documentary would be to illustrate
how much people dislike immigrants as well as to show
people to know and understand the effects of Brexit.This
could be shown through as soon as the results of Brexit came
through the Pound currency rate went down dramatically.
This suggests that leaving the EU will have a major affect in
the economy.

15. Target audience
 The target audience of this documentary would be teenagers 16+.This would appeal to
them because they are practically the next generation therefore talking about Brexit
would enable them to understand the causes and affect that country has caused for the
young generation.
 Also, this video would appeal to Europeans who have European passports and live in the
UK.
 The primary target audience would be adults and teenagers.This is because the
documentary would be to inform people the perks of leaving the EU.The primary target
is also, teenagers because teenagers will be affected by BREXIT.

16. Style/conventions
 The video will consist of vox pops of a young person, adult and old person
describing their views on Brexit.They will be discussing whether or not Brexit
was a good idea.
 The video will also, consist of cutaways of the parliament, London bridge,
London eye.This will show the audience that the documentary is about Britain.
It will also, portray to the audience the long- term and short term effects of
Brexit.
 the video will also, consist of content such as if Brexit was a good idea then
why did the prime minister resign.This shows that Brexit was a bad idea.
 People outside of London don't understand diversity as they are not exposed to
diversity like Londoners.
 Interview local MP

17. Primary Research
I conducted a focus group with a mixture of 17~19 year olds. I found that
all the participants were against Brexit. One of the people in the focus
group stated ‘ what are we going to do next’.This illustrates that the
individual is confused and does not know what to do.There is ant

18. Secondary Research

19. Initial Idea 4
Islam in the media

20. Content/Purpose
 The documentary will be called ‘Islam in the Media’
 The purpose of this documentary is to make people aware that the media is making up lies about
Muslims and is portraying it to the world. People have negative views about Muslims, therefore
making a documentary on Islamophobia would perhaps educate people as well as change
peoples views on Muslims.
 I also, want to show how when a crime is done by a Muslim it is over exaggerated but however
when an attack happens to Muslims its ignored or its hidden.This portrays how biased the
media is. Moreover, when something happens and a Muslim is does it people don’t even think
once they think it’s a terrorist attack. If a religion promotes peace how can it be linked to
terrorism.

21. Target Audience/Mode of address
 The primary target audience would be Muslims, as they would be able to relate to the
documentary. Also, hundreds of people face hate-crime because of their faith.Therefore making
a documentary on Islam in the media could perhaps change peoples views on Muslims.
 The secondary target audience would be the general public.This is because the documentary
would illustrate that were all human at the end of the day and there should not be hate amongst
us just because the media portrays Islam in a bad way.

22. Style/Conventions
 Social experiment. Here is an example: https://www.youtube.com/watch?v=2tB7EJYE9is
 Also, I will take interview of imam talking about his views on how the media is portraying Islam.This scene
will take place in a mosque.
 I will also, take a interview of a journalist talking about what and how the media portrays Islam
 The video will consist various cutaways of London roads.This would convey that the documentary is about
how Islam is portrayed in the media in the UK.
 The video will also, consist of fast pace editing when I use cutaways of buildings in London.This would
shadow that the documentary is based in London
 I will also

23. Primary Research
 I conducted primary research and found that 100% of people said that the media
portrays in a bad way. 80% said yes the media portrays that Islam is linked to
terrorism. 100% agreed that Muslims are different to the way the Media portrays
Islam in the Media. 100% agreed that what the media shows is biased. This survey
was given to people who are not Muslims in order not to get biased responses. This
suggests that the media does portray Islam in a bad way.Therefore making a
documentary on Islam in the media would enable people to have basic knowledge
about Islam so that they wont be able to criticize a whole religion because of other
peoples actions in the religion.

24. Secondary research