1. The proposed product or service is a pumpkin yogurt that would have unique health benefits from the pumpkin flavor as well as the standard probiotics, calcium, and protein from yogurt. 2. If able to export, the product would be exported to Mexico because pumpkin is not commonly found there so it would capture market share. 3. The business idea would likely be successful because Mexico lacks a similar product combining pumpkin and yogurt, which are not widely accessible there. 4. Research found the yogurt market in Costa Rica has grown as more people eat breakfast at home, with demand highest in the morning, as a snack, and at lunch. Exporting companies say the dairy market preference changed about 8 years ago toward higher end