This document provides information about Farm 2, a social farming game on Zing Me. It discusses the game's traffic and demographic information, as well as common social activities players engage in, such as caring for crops and animals. The document also outlines opportunities for brands, including static advertising through decorations and product placement, as well as dynamic ads through quests and rewards. It concludes by explaining how brands can promote within the game and measure campaign results.

1. 28/10/2011
Advertising in Farm 2
By Web Business Development

2. Agenda
About Farm 2
Brands Can Do…
Social Game Activities
How To Measure
Contact
Q&A
http://open.zing.vn 2

3. New Section
About Farm 2
http://open.zing.vn 3

4. About Farm 2
• Site information
– URL: http://me.zing.vn/apps/ntvv2
– Launched: Oct 2010
• Traffic
– Monthly Active User(A30): ~ 2,5 Mil
• Major services
– Farm, Zoo, Fish
Farm Animal breeding Fish breeding
http://open.zing.vn

5. Demographic
Age 6% 22% 44% 18% 10% Gender 54% 46%
Under 13 13-17 18 - 24 25 - 34 Over 35 Male Female
Job 75% 11% 15% Place 1% 9% 10% 24% 56%
Pupil-Student White-collor Other
Other School Working Internet café Home
http://open.zing.vn 5

6. New Section
Social Game Activities
http://open.zing.vn 6

7. Take care farm…
Farming
Seeds Harvest
Sell or
Ingredients
Production
• Plant, tend, harvest and sell crops to expand your virtual farm.
• Feed and care for your animals and remember to lend your farmer friends a helping hand.
• Help your farmer friends by caring, harvest..
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8. Social game activities
• Buy virtual goods
– Seeds, animals, fishes…
– Extra goods: grass, dog…
http://open.zing.vn 8

9. Decoration
Dog
House, Gate
Decorate your farm by using…
Butterfly
Theme
http://open.zing.vn 9

10. Social game activities
• Production
– Amount of crops will be
processed by factory for
getting more benefits.
• Play mini game
– Receive virtual goods.
– More exp.
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11. Why they do that?
• Connecting friends.
– Visit your farmer friends
– Give their friends some virtual goods.
• Extremely like getting free virtual goods.
– Nice.
– More % Production.
– More Exp.
http://open.zing.vn 11

12. New Section
Brands Can Do…
http://open.zing.vn 12

13. Brands can do…
• Static advertising
– Decorations:
• Theme
• House, gate.
• Special bugs, animals.
• Other: billboard, poster
– Product placement:
• Booth
• Products
– Place in game
– Put your name on branded virtual goods.
http://open.zing.vn 13

14. Decorate your farm by using…
Items can be customized with your brand palette.
House
Theme
Items
Booth
Dog
http://open.zing.vn 14

15. Brands can do…
• Dynamic advertising
– Presents
• Virtual goods: seed, fish, animal with high benefit.
– Quest
• Users must plant some seeds.
• After harvest, users uses machine in factory for
processing real product in life: Coke, Poca Snack,
Merino Ice-cream…
• Users will be received some presents like:
– Nice theme with high benefit.
– A real product: a Coke, Merino…
http://open.zing.vn 15

16. Game-Play Integration
Poca Snack can…
Farming
Potato
Seeds Harvest
Theme
Presents Ingredients
House
Brand mascot
Seed
Magic potion Production
Booth
…
http://open.zing.vn 16

17. Brands can do…
• Brand game
– Mini game
• Your brand image will be a slot, cell in game.
• Background mini game.
• Create another brand mini game and integrated in to NT2 like:
– Lucky Draw
– Caro
– Bejeweled
– Tetris
– …
http://open.zing.vn 17

18. How to promote from Zing Me?
• Notice on top link in game HF2.
• Fanpage HF2: Blog, Photo...
• Splash advertising.
• Zing News
• Icon in game
• Zing Ads
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19. How to measure
• Monthly Active Users (campaign): A30
• Event:
– Item Shopping
– Quest Finishing
– Item Producing
– % users complete event
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20. Contact to
• Hoàng Hường
– E: huonght@vng.com.vn
– T: (+84) 83 – 866 4666 (ext 6195)
http://open.zing.vn 20

21. Q&A
http://open.zing.vn 21