Bài phát biểu của VNG tại Hội thảo CyberAgent Net-Impact in Ho Chi Minh 2011 ngày 16/9 tại Sheraton Hồ Chí Minh.

1. Social Network – The Open Platform VươngQuangKhải VP of Web Business, VNG Corporation

2. SNS

3. What is Social Network A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities Basic services Profile Friend list Wall, Status, Photo, Blog Strictly Confidential – Do Not Distribute 3

4. Social networks in Vietnam Strictly Confidential – Do Not Distribute 4 Source: Google Ad Planner 7/2011

5. About Zing Me The first local SNS Launched 8/2009 Major services: Status, Blog, Photo, Music, and Social Games Strictly Confidential – Do Not Distribute 5

6. Traffic 6.8M Monthly Active Users Number 1 SNS in Vietnam according to comScore and Google Ad Planner Strictly Confidential – Do Not Distribute 6

7. Social behaviors Every day 70K Status updated 400K Photos uploaded 600K Comments sent Every second 1 status 4.6 photo 7 comments Strictly Confidential – Do Not Distribute 7

8. Strictly Confidential – Do Not Distribute Fun fact If Zing Me were a city It would be the second populated administration region with 6.8M people 8

9. Strictly Confidential – Do Not Distribute Fun fact Zing Me has17VIP profiles which have more than 100K fans Nou Camp, world largest stadium has 93K seats 9

10. Strictly Confidential – Do Not Distribute Fun fact Việt Nam has 60M farmers Zing Me has over 4M online farmers 10

11. Fun fact Strictly Confidential – Do Not Distribute 11

12. Open Platform

13. Why open platform? It’s hard to have a great idea that people love It’s even harder to aggregate millions of users, and give them easy channel to pay Just put your product on top of a SNS, everything is better with social elements Cheap way to reach millions of users And millions of their friends And additional exposure daily With ready payment channel Strictly Confidential – Do Not Distribute 13

14. Open Platform Win-win situation Product get more audience Campaign get more fan SNS get more content Open Platform is disruptive force that flatten the playground Zynga vs. EA HappyCity vs. Trochoiviet Strictly Confidential – Do Not Distribute 14

15. Open Platform US Facebook Japan DeNA China Qzone, Weibo Strictly Confidential – Do Not Distribute 15

16. Why local partners? Strictly Confidential – Do Not Distribute 16

17. Why local partners? User bases Zing and Go both have > 10 millions users Facebook: 2M, Twitter, G+: <100K Payment channel Only can provide by domestic players Zing and Go have country-wide distribution channels Local operation Dedicated support personnel Reliable, high speed Internet connection Infrastructure on demand Strictly Confidential – Do Not Distribute 17

18. Zing Open Platform for CPs

19. Why Zing? Strictly Confidential – Do Not Distribute 19

20. Zing Open Platform Strictly Confidential – Do Not Distribute 20 Social Apps MobiApps External Websites Zing Me Zing Connect Zing ServicesProfile / Payment / Communication / Ad Zing ComponentHPC / DB / Cache Zing InfrastructureVirtualization / CDN / Server / Bandwidth

21. Appstore Strictly Confidential – Do Not Distribute 21

22. Business Model Zing Me provides User base (Zing ID) Payment channel (Zing Xu) Components and Infrastructure services (if needed) CPs provide Content Marketing Revenue model Exclusive in Vietnam: 70/30 Non exclusive: 50/50 Strictly Confidential – Do Not Distribute 22

23. Q&A http://me.zing.vn/khai