The Information & Public Relations Department is the agency of the Government of Mizoram responsible for disseminating information about government activities to the public through media and providing feedback to the government. It promotes greater understanding between the government and people, and acts as a communication medium. The department strives to promote Mizoram as "The Land of Peace and Progress" worldwide. It was established in 1972 when Mizoram became a Union Territory and works to create awareness about the nation, state, its history, and government policies/programs. During the insurgency period, the department successfully worked to win people's hearts and minds, which led to peace negotiations.