Harnessingyouthpower

GOVERNMENT OF INDIAGOVERNMENT OF INDIA
Ministry of Youth Affairs & SportsMinistry of Youth Affairs & Sports
Department of Youth AffairsDepartment of Youth Affairs
Harnessing Youth Power for
Rural Development

• Autonomous organization of Ministry of
Youth Affairs & Sports- established in 1972
• Governed by BOG headed by Minister of
Youth Affairs & Sports as Chairperson.
• Director General – Executive Head
• Largest organization for rural youth
Nehru Yuva Kendra Sangathan (NYKS)Nehru Yuva Kendra Sangathan (NYKS)
Harnessing Youth Power for Rural DevelopmentHarnessing Youth Power for Rural Development

Reach out of NYKSReach out of NYKS
• 2828 zonal offices.zonal offices.
• 501501 district kendras.district kendras.
• 33113311 Youth Development Centers (Block level).Youth Development Centers (Block level).
• 12,00012,000 National Youth Corps (NYC) Volunteers.National Youth Corps (NYC) Volunteers.
• 33 lakh village based Youth Clubs.lakh village based Youth Clubs.
• 0101 crore active members of Youth Clubs.crore active members of Youth Clubs.

Structure of NYKS Youth NetworkStructure of NYKS Youth Network
NYKS HQ (New Delhi)NYKS HQ (New Delhi)
Zonal Office (State)Zonal Office (State)
District Youth Coordinator (District)District Youth Coordinator (District)
National Youth Corps (Block)National Youth Corps (Block)
Youth Club (Village)Youth Club (Village)

Structure of NYKS Youth NetworkStructure of NYKS Youth Network
• Full on line database available of NYC andFull on line database available of NYC and
comprehensive management system in placecomprehensive management system in place
• 100% profiling of youth clubs and indicative100% profiling of youth clubs and indicative
village database is currently under processvillage database is currently under process
 Gigantic exerciseGigantic exercise
 12000 volunteers/ 60 days covering apprx 3 lac12000 volunteers/ 60 days covering apprx 3 lac
villagesvillages
 Online data will be available by October 2010Online data will be available by October 2010
of 2.5 lac youth clubs/3 lac villagesof 2.5 lac youth clubs/3 lac villagesHarnessing Youth Power for Rural DevelopmentHarnessing Youth Power for Rural Development

Control/CoordinationControl/Coordination
MechanismMechanism
• NYKS fully funded (100%) autonomous body ofNYKS fully funded (100%) autonomous body of
Ministry of Youth Affairs &Sports (Govt of India)Ministry of Youth Affairs &Sports (Govt of India)
Union MinisterUnion Minister - Chairperson of BoG- Chairperson of BoG
Director GeneralDirector General –CEO–CEO
• CCS rules applicable to all its staff membersCCS rules applicable to all its staff members
• CAG audit/Annual Report/Accounts laid beforeCAG audit/Annual Report/Accounts laid before
the Parliamentthe Parliament
• GFR provisions of GoI and CVC guidelinesGFR provisions of GoI and CVC guidelines
followedfollowedHarnessing Youth Power for Rural DevelopmentHarnessing Youth Power for Rural Development

MechanismMechanism
• NYKS is under the control and supervision ofNYKS is under the control and supervision of
the District Collector/Magistrate at fieldthe District Collector/Magistrate at field
/Operative level./Operative level.
 District Collector/Magistrate is theDistrict Collector/Magistrate is the
Chairperson of the District level AdvisoryChairperson of the District level Advisory
Committee and approves the Plan ofCommittee and approves the Plan of
Action.Action.
 DC/DM Chairperson of NYC selectionDC/DM Chairperson of NYC selection
committeecommittee

MechanismMechanism
• All programme /Schemes implemented underAll programme /Schemes implemented under
overarching control/coordination of the districtoverarching control/coordination of the district
administration (DC/DM)administration (DC/DM)
• Funding of most programmes however is madeFunding of most programmes however is made
directly by NYKS HQ.directly by NYKS HQ.
• In all the States/UT there is a State levelIn all the States/UT there is a State level
Advisory Committee under Chairmanship ofAdvisory Committee under Chairmanship of
Minister of Youth Affairs .Secretary (Youth Dept)Minister of Youth Affairs .Secretary (Youth Dept)
and relevant Dept/Directorate are members.and relevant Dept/Directorate are members.

ObjectiveObjective
• Channelizes the power of youth in the age group ofChannelizes the power of youth in the age group of
13-35 years13-35 years
• Voluntarism & community serviceVoluntarism & community service
• Involvement in various nation-building activities.Involvement in various nation-building activities.
Important Activities of NYKSImportant Activities of NYKS
• Development and empowerment of youthDevelopment and empowerment of youth
• Involving youth in various nation building activitiesInvolving youth in various nation building activities
• Ensure greater female participation in youth developmentEnsure greater female participation in youth development
programmesprogrammes
• To develop qualities of citizenship and dedication toTo develop qualities of citizenship and dedication to
voluntary community servicevoluntary community service

Schemes implemented by NYKSSchemes implemented by NYKS
• Youth Leadership and Personality DevelopmentYouth Leadership and Personality Development
projectsprojects
• Promotion of National Integration among youthPromotion of National Integration among youth
• Promotion of Adventure among YouthPromotion of Adventure among Youth
• Development and Empowerment of AdolescentsDevelopment and Empowerment of Adolescents
• Rural Sports Tournaments (PYKKA)Rural Sports Tournaments (PYKKA)
• Inter school Sports TournamentsInter school Sports Tournaments
Harnessing youth Power for Rural DevelopmentHarnessing youth Power for Rural Development

NYKS- Major Projects with GoINYKS- Major Projects with GoI
Ministry of Health & Family WelfareMinistry of Health & Family Welfare
• Adolescent Health andAdolescent Health and DevelopmentDevelopment Project withProject with
UNFPA.UNFPA.
• Red Ribbon Express Project with NACO.Red Ribbon Express Project with NACO.
• Village Talk AIDS with NACO.Village Talk AIDS with NACO.
Election Commission of IndiaElection Commission of India
• Voter AwarenessVoter Awareness Campaign (LokSabha GeneralCampaign (LokSabha General
Elections 2009 and Maharashtra and JharkhandElections 2009 and Maharashtra and Jharkhand
Assembly Elections).Assembly Elections).

Ministry of Environment & ForestsMinistry of Environment & Forests
• National River ConservationNational River Conservation Plan forPlan for GangaGanga..
Ministry of Rural DevelopmentMinistry of Rural Development
((Department ofDepartment of Drinking Water SupplyDrinking Water Supply))
• Sanitation awareness campaign in BiharSanitation awareness campaign in Bihar
Ministry of LabourMinistry of Labour
• Traditional Employability Skill Certification Project withTraditional Employability Skill Certification Project with
NCVT.NCVT.

Ministry of CultureMinistry of Culture
• ““Sajhi Sahadat-Sajhi Virasat Campaign” onSajhi Sahadat-Sajhi Virasat Campaign” on
occasion of 150occasion of 150thth
anniversary of Jung-e-Azadianniversary of Jung-e-Azadi
1857.1857.
Ministry of Home AffairsMinistry of Home Affairs
• Programme for youth of north eastern states andProgramme for youth of north eastern states and
Youth exchange programmes.Youth exchange programmes.

Ministry of Human Resource DevelopmentMinistry of Human Resource Development
• Implementation of literacy programmeImplementation of literacy programme
• Mahila Samridhi Yojna with development of women andMahila Samridhi Yojna with development of women and
childchild
Ministry of Social Justice and EmpowermentMinistry of Social Justice and Empowerment
• Old age day care centersOld age day care centers
• Aids and appliances to Persons With DisabilitiesAids and appliances to Persons With Disabilities

Identified Areas of Harnessing YouthIdentified Areas of Harnessing Youth
Power for Rural DevelopmentPower for Rural Development
At Secretary level meetings between SecretaryAt Secretary level meetings between Secretary
(RD) & Secretary (YA) May 2010 the following(RD) & Secretary (YA) May 2010 the following
thrust areas identified:thrust areas identified:
• Program LiteracyProgram Literacy
• AdvocacyAdvocacy
• ProgramProgram Implementation in possible areasImplementation in possible areas
on Pilot basison Pilot basis
• Social AuditSocial Audit

• The Mahatma Gandhi National RuralThe Mahatma Gandhi National Rural
Employment Guarantee ActEmployment Guarantee Act (MGNREGA)(MGNREGA)
• National Rural Livelihood MissionNational Rural Livelihood Mission (NRLM /SGSY)(NRLM /SGSY)
• Pradhan Mantri Gram Sadak YojanaPradhan Mantri Gram Sadak Yojana (PMGSY)(PMGSY)
• Indira Awaas YojanaIndira Awaas Yojana (IAY)(IAY)
• National Social Assistance ProgrammeNational Social Assistance Programme (NSAP)(NSAP)
MoRD Schemes/Programmers:MoRD Schemes/Programmers:
Identified for NYKS InterventionIdentified for NYKS Intervention

Implementation StrategyImplementation Strategy
• All India coverage in Phased manner throughAll India coverage in Phased manner through
Youth ClubsYouth Clubs
• Village based activities with the help of GramVillage based activities with the help of Gram
PanchayatsPanchayats
• Role as facilitatorRole as facilitator
• Close coordination with district administration andClose coordination with district administration and
state Govt.state Govt.
• Use of mass media & ITUse of mass media & IT
Advocacy/Programme LiteracyAdvocacy/Programme Literacy

Programme & ActivitiesProgramme & Activities
• Block and District Conventions/workshopBlock and District Conventions/workshop
• Capacity Building of members of Youth ClubsCapacity Building of members of Youth Clubs
• Meeting with various stake holdersMeeting with various stake holders
• Distribution of IEC MaterialDistribution of IEC Material
• Slogan writingSlogan writing
• Cultural ProgrammesCultural Programmes
• Public display of schemes informationPublic display of schemes information
• Dissemination of information through mass media & ITDissemination of information through mass media & IT
• Quality checkQuality check
Advocacy/Programme LiteracyAdvocacy/Programme Literacy

Implementation strategyImplementation strategy
• In pilot areas based on success of advocacy &In pilot areas based on success of advocacy &
awareness programsawareness programs
• Strong network of youth clubsStrong network of youth clubs
• Intensive area approachIntensive area approach
• Local level convergence with other programs ofLocal level convergence with other programs of
the Govt.the Govt.
• Close monitoring & supervisionClose monitoring & supervision
• Use of mass media and IT.Use of mass media and IT.
SocialSocial Audit and ProgrammeAudit and Programme
ImplementationImplementation
Harnessing Youth Power For Rural DevelopmentHarnessing Youth Power For Rural Development

Programme and activityProgramme and activity
• Door to Door surveyDoor to Door survey
• Village Information Centre for MoRD schemesVillage Information Centre for MoRD schemes
• Outcome of the social audit to MoRDOutcome of the social audit to MoRD
• Gaps to be filled up by community actionGaps to be filled up by community action
SocialSocial Audit and ProgrammeAudit and Programme
ImplementationImplementation

• National Youth Corps- a new scheme- enables youngNational Youth Corps- a new scheme- enables young
men and women in the age group of 18-25 yrs to serve upmen and women in the age group of 18-25 yrs to serve up
to two years in nation building.to two years in nation building.
OBJECTIVESOBJECTIVES
• To set up a group of disciplined and dedicated youth whoTo set up a group of disciplined and dedicated youth who
have the inclination and spirit to engage in the task ofhave the inclination and spirit to engage in the task of
nation buildingnation building
• To act as points for dissemination of information, basicTo act as points for dissemination of information, basic
knowledge in the community.knowledge in the community.
• To act as group modulators and peers group educatorsTo act as group modulators and peers group educators
National Youth Corps (NYC)National Youth Corps (NYC)

EligibilityEligibility
• Class 10Class 10thth
pass in J&K & NE Statespass in J&K & NE States
• 1212thth
pass and above in respect of other Statespass and above in respect of other States
HonorariumHonorarium
• Rs. 2500/- per month to each volunteerRs. 2500/- per month to each volunteer.

• Any Ministry /Dept under GoI or State Govt canAny Ministry /Dept under GoI or State Govt can
enroll and deploy the volunteers under theenroll and deploy the volunteers under the
scheme.scheme.
• Volunteers deployed in these Org. – subject toVolunteers deployed in these Org. – subject to
full discipline of the Org. with which she/he worksfull discipline of the Org. with which she/he works
• The Dept/Org deploying the volunteers will beThe Dept/Org deploying the volunteers will be
fully responsible to supervise and manage thefully responsible to supervise and manage the
volunteers during their engagement.volunteers during their engagement.
• Payment of honorarium, training, skillPayment of honorarium, training, skill
development and any other cost towardsdevelopment and any other cost towards
volunteers to be borne by the concerned Dept .volunteers to be borne by the concerned Dept .

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