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INFORMATION DESIGN
"The visual impact should be such as will nullify explanation"
Robert Frank in his application for a Guggenheim grant.
New ideas are almost always due to the juxtaposition
or recombination of ideas Arthur Koestler, The Act of Creation, 1964
Information Architecture
Graphical User Interface Principles
 Predictability
 Consistency
 Simplicity
 Transparency
Gestalt
Symbols
Audience
1. What is the purpose of the site?
2. Who are my users and what are
their wants and needs?
3. When, how often, and why will
users use the site?
4. How can I leverage the Web to
help users accomplish their goals?
There will be far greater success designing
an interface that meets the goals of one
specific person, instead of trying to
design for the various needs of many.
The Origin of Personas
by Alan Cooper
Design History
JOMC 712 Visual Communication and Web Design

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Information design

  • 1. INFORMATION DESIGN "The visual impact should be such as will nullify explanation" Robert Frank in his application for a Guggenheim grant.
  • 2.
  • 3.
  • 4. New ideas are almost always due to the juxtaposition or recombination of ideas Arthur Koestler, The Act of Creation, 1964
  • 6. Graphical User Interface Principles  Predictability  Consistency  Simplicity  Transparency
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 18. Audience 1. What is the purpose of the site? 2. Who are my users and what are their wants and needs? 3. When, how often, and why will users use the site? 4. How can I leverage the Web to help users accomplish their goals?
  • 19. There will be far greater success designing an interface that meets the goals of one specific person, instead of trying to design for the various needs of many. The Origin of Personas by Alan Cooper
  • 21. JOMC 712 Visual Communication and Web Design