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Information Command & Control™ - a different approach to managing information.
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Information Command & Control
1.
WHITEPAPER
Information Command & Control™ a different approach to managing information by Jim Vaselopulos - Partner, PSC Group March 2006 The most pronounced differentiator in Traditionally, a report is generated from business today is information. The ability to your back-office system that lists customer past quickly access, absorb, and process information due status with past due amounts in several ag- into tangible market value is paramount in al- ing buckets. This report is generated weekly or most every industry. In many ways, informa- monthly. Typically, folks in accounting and ac- tion is no longer there to just support the busi- counts receivable look at these reports shortly ness, it has become the business. This is true after they are run. As the information flows for both service and product-based businesses. further away from the accounting department the chances that these reports are utilized in a To determine how well your business is timely fashion is remote. managing its information, you need to answer this question. Are you getting the right infor- How often will the customer service or sales mation to the right people, at the right time, representative actually see this information be- and in the right place? The art of achieving fore they field a question, generate a quote or this goal is something we call Information negotiate a concession based on late delivery? Command & Control™. That is why Information Command and When you consider command and control Control™ is not about data warehouses and it is easy to think about huge data warehouses, reports, it is about providing information in business reporting engines and the traditional context. Making sure that business rules flag tools that have powered corporate IT depart- past due accounts and visibly alert an estimator ments for decades. What we are talking about during the quoting process makes for more is something different. profitable decisions. It’s all about Context Likewise, providing key real-time customer metrics such as past due status, on-time delivery Information Command & Control™ is and order tracking via Blackberry to a sales about CONTEXT. If you can provide the person sitting in the parking lot of their next right information at the right time, in the right appointment enables them to negotiate the best place, to the right person and in the correct outcome for their firm. format – you have provided that information in context. Hence, the delivery mechanisms are Time Travel as important as the information itself. So we know that getting information to As an example, let’s take a look at a simple people where they are and when they need it is piece of information that is stored in almost important. But the biggest opportunity enabled every legacy business system – customer past by contextual communications is related to the due aging. 1 www.psclistens.com © Copyright 2005-2009, PSC Group, LLC
2.
I t ’s
a l l i n t h e w a y w e l i s t e n . ™ time-axis – providing information at the right greater clarity. This approach can take business time. performance to a new level where we anticipate rather than react. If you take a look at the early days of IT, departments were called data processing. As we With this in mind, if you really want to get WHITEPAPER got smarter, we realized data had far less value context awareness right, it is not just the deliv- than information. Therefore, we changed our ery of information, but the delivery of knowl- names to Information Systems. Regardless of edge and wisdom. what we call our departments now, we learned How do you do it? the lesson that enhancing raw data adds value. Where do we go next? New standards and technologies are mak- ing it easier to move data, integrate systems and In order to answer this question, we came produce composite views of disparate informa- up with the Content Progression Model™. tion sources. Collaborative technologies such as By staging information and delivering it at web browsers, mobile devices, instant messag- the right time we can create knowledge; and by ing, geo-location, wireless networks and near combining information about our 100% connectivity are enabling remarkable environment/situation we create wisdom. solutions. The process of developing wisdom takes All you have to do is look at the hundreds time, but if we focus on compressing that time- of Google Maps mashups that plot real-estate frame we can see where we are going with value, crime statistics, etc. to understand the 2 www.psclistens.com © Copyright 2005-2009, PSC Group, LLC
3.
power new technology
has unleashed. On If you do this, you will find that you can the enterprise side, similar advances in SOA, create exceptionally compelling business solu- Web Services and ESB are lowering the burden tions. of previously intractable integration projects. Return on Investment WHITEPAPER What is most interesting, however, is that To be in command of your business is to be technology alone does not provide full context in control of your information; and when you awareness. Technology may assist with the accomplish this, you will be more relevant to timely delivery and correct format, but it is your customer’s needs, more strategic in your business analysis that identifies conditions, rules actions and greatly differentiated in your mar- and workflows that help us compress the time it ketplace. takes to generate wisdom. In the end, achieving Information Com- mand and Control™ does not require you to rebuild your infrastructure. You must, however, lead your efforts with knowledgeable and crea- tive business analysts, team them up with will- ing technologists, and provide access to ena- bling technologies. I t ’s a l l i n t h e w a y w e l i s t e n . ™ Jim Vaselopulos is a seasoned business executive with domain expertise in Financial Services, Marketing, Manufacturing and Service Industries. Jim works closely with many firms to help align business needs and technology for competitive advantage. His many roles include Partner at PSC Group, LLC, interim CIO at several organizations and strategic business consultant to many others. His speaking engagements include regional executive events, various podcasts, industry organizations and technology-centric educational institutions such as the University of Illinois. Jim Vaselopulos office: 847.517.7200 Jim holds an Engineering degree from the University of Illinois and an MBA mobile: 847.274.9637 from Marquette University. jimv@psclistens.com 3 www.psclistens.com © Copyright 2005-2009, PSC Group, LLC
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