This document proposes a privacy-aware communication architecture and data model for the smart grid using semantic web technologies. It presents a policy model for expressing privacy restrictions on smart grid data through policies that are coupled to the published data. The policy model allows various actors to specify policies defining who can access what data for which purposes. A policy-aware data access procedure matches data requests to applicable policies. The approach is evaluated based on privacy principles such as data economy, purpose limitation and transparency. Future work is outlined to further develop technical enforcement of privacy in the smart grid.