Recommended
More Related Content
Similar to Infographics_HV_MLfinal13052015
Similar to Infographics_HV_MLfinal13052015 (20)
Infographics_HV_MLfinal13052015
- 1. Infographics. What it is (not) and why should we get involved (or not) Hillebrand Verkroost
- 3. Principles for infographics (1) • serve a purpose • induce the viewer • encourage the eye • avoid distortion • statistics verbal • qualitative information • condense, not oversimplify ‘chart junk’
- 4. Reasons for making infographics • 50% of the human brain is dedicated to visual functions • images are processed faster than text • infographic can change your perspective • design is about solving problems and finding solutions • impact of visualization (color, graphical, icons)
- 5. Design takes five steps • skeleton & flow charts • color scheme • graphics: theme, reference • research and data • knowledge: facts and deductions
- 6. How and what? • static (weather map) or dynamic (‘buienradar’) • abstract + figurative (mostly a combination) • interactive (clickable map) • design elements: data, target group, structure, design, storytelling, emotion, humor
- 7. Other • 6 components of visual encoding: spatial, marks, connection, enclosure, retinal properties, temporal encoding • 3 basic provisions of communication: appeal, comprehension, retention • 5 types of visualization: time-series, statistical distributions, maps, hierarchies, networking
- 8. Challenges for DIY • selection of data • determine target group (expert or layman) • ‘function follows form’? • nice (design) and effective information (design) • choose the right tool • if a picture is not worth a 1000 words to h..ll with it • no graphics if not functional • not a one-person-job
- 10. Content marketing at ECN Policy Studies Manuela Loos
- 11. Content marketing at PS • Deliverables 2.0 (video, powerpoint, flyer, social media, animation, interactive website, …) • ECN branding (http://intranet.energy.intra/ka/huisstijl/) • DIY vs external design agencies (cost, quality, timeframe) • Graphic tools
- 12. NEV
- 14. ECN branding
- 15. DIY versus external designer • Cost • Quality • Timeframe
- 16. PBL - website
- 17. Online tools • SmartDraw (flow)charts, diagram, floor charts, mind maps • Google Chart charts, maps, tables • Tableau spreadsheets, maps • Infogr.am graphs • Easel.y simple text and images • Dipity interactive timeline • Vizualize.me CV • Powerpoint graphs, charts, tables, SmartArt
- 21. Infogr.am
- 23. Dipity
- 26. Links (1) • http://en.wikipedia.org/wiki/Infographic • Examples of chart junk: http://galacticacorp.com/eman//EVODES/examples.htm • TED Talk on presenting data to the public: http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization?language=nl • Recipe for an infographic: http://0-files.eric.ed.gov.opac.msmc.edu/fulltext/EJ1045949.pdf • Design Principles: http://www.cs.sfu.ca/~torsten/Teaching/Cmpt467/LectureNotes/02_design.pdf • Tufte’s Design Principles: https://www.yumpu.com/en/document/view/19829404/tuftes-design- principles • Data visualization (Luuk Beurskens): file:///P:Group 5 REStaffBeurskens_data_vizualisation • Inspiration: www.informationisbeautiful.net; http://datavisualization.ch • Napoleon’s March to Moscow: http://en.wikipedia.org/wiki/Charles_Joseph_Minard#/media/File:Minard.png
- 27. Links (2) • Nationale Energieverkenning (NEV): https://www.ecn.nl/nl/energieverkenning/ • NAMA Status Report: http://www.mitigationmomentum.org/downloads/Mitigation_Momentum_Annual_Status_Report_N ov_2014.pdf • PBL Infographics: http://www.pbl.nl/publicaties/infographic? • Examples of data visualization software: – SmartDraw: http://www.smartdraw.com/ – Google Chart: https://developers.google.com/chart/ – Tableau: http://www.tableau.com/ – Infogr.am: https://infogr.am/ – Easel.ly: http://www.easel.ly/ – Dipity: http://www.dipity.com/ – Vizualize.me: http://vizualize.me/
- 28. www.ecn.nl Thank you! Manuela Loos and Hillebrand Verkroost Energy research Centre of the Netherlands Unit Policy Studies Amsterdam, 21 April 2015
Editor's Notes
- Over the past few years infographics have become an increasingly popular way of visualizing data in conjunction with pictures, images, icons, charts and other visual elements. Within Policy Studies we have noticed a growing interest in using infographics, in publications such as NEV or Energy Trends 2014, on project websites, presentations, or other outreach activities. Graphic information has always been a powerful way of engaging the human spirit. Facts, figures and expert analysis have great power for persuasion, and it can be a challenge to present information in the most effective way to capture (and convince?) your audience. This presentation will outline some information on infographics, our options within Policy Studies and some consideration on outsourcing these matters to graphic designers.
- The question to the audience was whether or not the left-most traffic sign could be considered as an infographic. Half of the audience said yes. They were partly right, because the traffic sign gives information in a graphical form. However, according to some principles and definitions for infographics, there is more to it (see next slide). In combination with the other two, similar traffic signs, the three can be considered, although very simple, as an infographic while one can connect it with a story, timeline, development (old against new, perception, trend, social aspects).
- source: ‘The Visual Display of Quantitative Information’ by Edward Tufte (1983, 2nd edition); contains do’s and don’ts; focuses on graphical design, but still used for current infographics source: Wikipedia, Infographic (http://en.wikipedia.org/wiki/Infographic) serve a purpose: show a trend, show relations between data, cause effect, tell a story, describe a process do not use graphics to decorate a few numbers induce the viewer to think about the substance, rather than methodology, design, production, etc. show the data: graphics is intelligence made visible encourage the eye to compare data; colors, design reveal the data from broad to fine avoid distortion: in other words, do not lie chart junk: decoration that causes confusion do not let room for misinterpretation use of distracting colors examples of chart junk: http://galacticacorp.com/eman//EVODES/examples.htm TED Talk on presenting data to the public: http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization?language=nl Willen we dieper op de materie ingaan dan moeten we misschien de ‘bijbel’ voor InfoGraphics ‘The Visual Display of Quantitative Information’ van Edward Tufte aanschaffen. Daarin wordt wat ‘graphical displays’ zouden moeten bewerkstelligen als volgt gedefinieerd: Show the data Induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production or something else Avoid distorting what the data have to say Present many numbers in a small space Make large data sets coherent Encourage the eye to compare different pieces of data Reveal the data at several levels of detail, from a broad overview to the fine structure Serve a reasonably clear purpose: description, exploration, tabulation or decoration Be closely integrated with the statistical and verbal descriptions of a data set. Hoewel tegenwoordig InfoGraphics vaak ook kwalitatieve informatie bevatten kunnen voornoemde ‘regels’ van Tufte nog steeds in brede zin worden toegepast. Volgens Tufte is de functie van data-visualisatie ‘to represent every data point accurately and enable a viewer to see trends and patterns in the data’. Waarvoor echter moet worden gewaakt is om data in een InfoGraphic teveel te ‘versimpelen’ (‘over-simplification’). Tufte noemt dergelijke InfoGraphics ‘chartjunk’: ‘visually appealing to the point of losing the information contained within them’.
- infographic can change your perspective: TED Talk on presenting data to the public: http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization?language=nl
- flow chart simplifies the process of designing an infographic assign colors to separate e.g. good from bad, items, aspects theme is the defining visual of the design and reference are mostly icons data must be backed up by facts most important content in the middle; or information goes from left to right or top to bottom Hoewel hierboven is aangegeven dat we ons zo min mogelijk moeten bemoeien met het ontwerpen van een Infographic, hierbij, zonder nadere toelichting, de zes componenten die daarbij een rol spelen: ‘spatial, marks, connection, enclosure, retinal properties and temporal encoding’. De drie communicatie aspecten in het ontwerpen van een InfoGraphic betreffen ‘appeal (engage the audience), comprehension (easy to understand), and retention (easy to remember)’. De volgorde van belangrijkheid in deze communicatieve aspecten wordt bepaald door de doelgroep of het doel van de InfoGraphic.
- abstract: icons, symbols figurative: drawing of equipment, installation, instrument data: sources, reliability structure: flowchart; what goes where? humor, jokes only where appropriate
- visual encoding spatial: most effective in presenting numerical data marks connection enclosure retinal properties temporal encoding communication appeal: engage the audience comprehension: information must be easy to understand retention: easy to remember the information visualization time-series: charts, graphs, multiples statistical distributions: histograms, box-and-whisker plots, scatter plots, etc. maps hierarchies: node-link diagrams, adjacency diagrams, enclosure diagrams networking: about relationships, force-directed layout, arc diagrams, matrix view In een breder verband volgen hierna enkele opmerkingen over data-visualisatie waarvan de vormen vaak deel uitmaken in InfoGraphics. Ik herinner daarbij ook aan de presentatie die Luuk Beurskens (file:///P:\Group 5 RE\Staff\Beurskens\_data_vizualisation\) enkele maanden geleden over dit onderwerp heeft gegeven. Er zijn 5 categorieën voor data visualisatie: Time-series data (e.g. charts, graphs) Statistical distributions (e.g. histograms, plots) Maps for the representation of geographical data Hierarchies (diagrams in which for example the size of the elements is determined by the statistical data) Networking (explores relationships) Meestal worden in InfoGraphics meerdere categorieën tegelijk gebruikt.
- selection not to be done by those who created or collected the data: they consider all the data to be important. However, it seems to be appropriate to mention the fact that for an expert it can be a good ‘exercise’ to be able to explain a complex problem to a less informed public in most cases infographics are not useful for the experts, but for interested laymen, policy makers, executive managers, etc. Also in this case, it should be mentioned that even experts can use infographics to get informed and be triggered to read a report or article related to the infographic in Excel for every type of figure it is briefly explained what the purpose is of that figure and how it can be applied: ‘form follows function’ A few examples of software (both free and commercial) by means of which infographics can be created: piktochart.com; www.easel.ly; infogr.am; visual.ly; tableausoftware.com/public/; datawrapper.de; creately.com. See also the slides in the second part of this duo-presentation by Manuala Loos Since there are different expertises required to design and create an infographic it appears in most cases not to be a one-person job (teamwork): data specialist, designer, communicator; ICT-specialist inspiration: www.informationisbeautiful.net; datavisualization.ch not a one-person-job: expert for the content, design; outsourcing In hoeverre BS gebruik zou kunnen (of moeten?) maken van InfoGraphics wordt m.i. vooral bepaald door de geschiktheid van de onderwerpen waar BS zich mee bezig houdt en/of publicaties die (mede) door BS worden uitgebracht. Daarnaast spelen de hierboven in de ‘Tufte bijbel’ genoemde aspecten een rol bij de beslissing of het onderwerp of de publicatie ‘InfoGraphic-waardig’ is. Daarbij moet de primaire rol van de InfoGraphic niet uit het oog worden verloren: een eerste aanzet voor de gebruiker zich te informeren over hetgeen de InfoGraphic aan informatie biedt. Voor verdieping is het nodig meer gedetailleerde achtergrondinformatie te raadplegen. De doelgroepen van een InfoGraphic zijn volgens mij vooral beleidsmakers, hoger onderwijs en geïnteresseerde leken.
- This is a classic example of an infographic from a time where the word infographic did not yet exist: Napoleons march to Moscow, 1812-183. This drawing was made by Charles Joseph Minard in 1869. The graphic is notable for its representation in two dimensions of six types of data: the number of Napoleon's troops; distance; temperature; the latitude and longitude; direction of travel; and location relative to specific dates.
- Content marketing is becoming increasingly important in a world where marketing tools are abundant and readily available to any interested user. There are various ways to present our research results and many clients have expressed their interest in more compact and creative ways of presenting project deliverables.
- ECN has developed its own visual identity representing its core values. Guidelines and templates based on this visual identity are available on the Intranet. The Communication department is currently working on expansion of the possibilities by facilitating an online brand portal. Besides the general templates and guidelines this will also include a photo and icon gallery.
- The cost of creating professional infographics strongly varies. A simple data visualisation starts at € 250. Complexe online infographics, including links a.o. could cost thousands depending on the objectives, the complexity, and the clarity of the assignment. It is important to discuss the desired end result with the client and reserve budget for data visualisation if possible. We can come a long way with the available online tools within the framework of our company brand, however you may consider opting for a nice infographic over a simple powerpoint chart. We are looking into appropriate tools and training to upgrade the possibilities and support within our unit. Any suggestions and experiences on the matter are highly appreciated.
- Questions? Suggestions? Experiences? Wishes? Needs?