A timeline of the "PUMA" COMPANY. With high quality pictures and adequate explanation, get into to know PUMA more with the help of the infographic created.

1. 01
02
03
04
1948
1954
1957
1960
1967
PUMA becomes the first sports shoe manufacturer to use the technologically
advanced vulcanization production technique, whereby the sole and the shaft of
the boot are bonded. This innovation helps PUMA athletes to achieve top
performances
The logo with the jumping cat, today one the most famous
trademarks worldwide, is created by Lutz Backes, a cartoonist. The
logo begins to appear more frequently on PUMA products such as
performance apparel and bags.
1977
In tennis, PUMA has also established a reputation as a supplier of top athletes: In
1977 the Argentinean Guillermo Vilas wins the French, the US and the Australian
Open wearing PUMA tennis shoes.
1979
the puma has been jumping across the right upper corner of the
word logo and it has slightly changed over the years: the eye and
nuzzle are gone, and the ears are more pronounced today. PUMA’s
world famous ‘No. 1 logo’ is introduced.
1996
At the Olympic Games in Atlanta, PUMA causes a stir with a creative contact
lens campaign: at a press conference prior to the Games, Linford Christie
appears with a white PUMA cat on top of his pupils
2004
PUMA and Ferrari announce that they have signed a multi-year contract making
PUMA the official supplier of Scuderia Ferrari, the most successful Formula One
team of all times. The partnership with Ferrari also allows PUMA to develop
licensed Ferrari footwear, apparel and accessories for global distribution.
2007
The PPR group (named Kering as of 2013) – a world leader in apparel and accessories
– acquires over 60% of PUMA’s shares. The consolidation strengthens PUMA’s position
and creates a perfect platform for the continued global expansion of the company.
2008
PUMA sets sail for the first time by entering its own sailing yacht “il mostro”
into one of the longest and most difficult sailing races in the world – the Volvo
Ocean Race.
2014
PUMA introduces its most powerful boot EvoPOWER. Inspired by the freedom of
movement of barefoot kicking, EvoPOWER.
PUMA and Arsenal Football Club announce a long-term partnership, effective 1 July 2014.
As of 2014, Puma SE employs more than 10,000 people worldwide.
Human
Resources
Puma SE distributes its products in more than
120 countries
Rudolf Dassler introduces a sans-serif PUMA typeface, designing a
word and picture logo at the same time. One year later, the second
brand logo is patented: the “form strip”, originally created to stabilize
the foot inside the shoe, is now a typical PUMA trademark found on
almost all PUMA shoes and is used as a design element on apparel
products.
The German Bundesliga team Hanover 96 wins the league and is
crowned champions in the final game. The majority of the players
wear the PUMA “BRASIL”. PUMA celebrates the victory with the
advertisement campaign “So war es in Hamburg“.
Rudolf Dassler (left in the picture) successfully develops a football
boot with screw-in studs . The launch of the “SUPER ATOM” in 1952,
the world’s first boot with screw-in studs, marks the beginning of
PUMA’s highly successful heritage in football.
The relationship between brothers, Adolf and Rudolf Dassler,
forming two separate entities viz : Adidas and Puma respectively.
PUMA is officially registered on October 1, 1948.
05
06
07
08
09
10
11
12
13
14
1952
SOURCE
http://about.puma.com/en/this-is-puma/history